How Do You Market the Safety Of Your Agency In Pre- Post COVID-19?
What is the best way to show the extreme safety protocols your GCM or homecare agency during Semi-Pre- Post-COVID -19? You must overcome adult children’s hesitation to use homecare and GCM services.
Why hesitation? Although about 41 million elderly Americans — or 75% of seniors — have taken at least one Covid-19 vaccine dose, and, COVID-19 is very slowly diminishing in the US and vaccination accelerates but –all elders are not fully vaccinated, COVID still spikes, variants explode, anti-vaxers abound, vaccines are taken off and on the market and 8000 American still die each day. So aging families remain very nervous about your agency coming into a senior home.
What families look for in your agency is your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.
DO YOU CREATE A SAFETY MARKETING PLAN ?
A key element that goES into that marketing plan would be an e-newsletter,with a marketing campaign sent out in formats like Constant Contact or Survey Monkey other choices
This will boost the clients you can serve, as COVID has made adult children and elderly clients are still nervous to have visitors come to their homes, exposing elders and unvaccinated family to the virus. Health care providers have a choice in getting vaccinated and potential clients need to know the care staff and care managers you use are incentivized to get vaccinated.
Other Ideas to Add to your e-newsletter about COVID
Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.
- Tell a story with the COVID safety you want to show future clients and their adult children
- Use your i phone to record your video
- If you are a care manager ,include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
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- 5 steps to create an e-newsletter with the right copy, to get out the word about your
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JOIN ME FOR MY NEW FREE WEBINAR
Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, anti-vaxers abound, vaccines taken off the market and 8000 American still die each day.
Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency
Learn to use public relations and marketing to show you are focused on caregiver and care management safety
COVID services by showing you follow the new CDC’s leaderships safe path to safety.
YOU WILL LEARN safe COVID 19 services through required COVID protocols
- 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
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Vibrant webinar logo plus outline icons set.
- 7 steps to use social media to alert aging family caregivers to the clear path to your
GCM agency provides safety from the diminishing but still present virus in the US.
- 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
- 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
- 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country
You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging -
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After registering, you will receive a confirmation email containing information about joining the webinar.
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paid others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system). Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids. They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians. Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful and time-consuming. ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)
normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.
for seniors who are even more isolated, lonely, and depressed during the pandemic. 
Convert Consultation into regular clients
