How Do You Market the Safety Of Your Agency with Delta Variant Cases Exploding Nationally ?
What is the best way to show the extreme safety protocols your GCM or homecare agency with new Delta Variant exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 50.6% of all American are vaccinated and — and over 92.4% of seniors over 65-74 and are vaccinated 87.7% of seniors over 75 — COVId is exploding with Delta Variant , anti-vaxers the Majority of new COVID cases , American deaths for gone
nuclear from 50K in late April to 600 K August 6th. So aging families remain very nervous about your agency coming into a senior home.
During this new COVID-19 Delta Variant surge what families look for in your agency is your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.
DO YOU CREATE A SAFETY MARKETING PLAN ?
A key element that goES into that marketing plan would be an e-newsletter,with a marketing campaign sent out in formats like Constant Contact or Survey Monkey other choices
This will boost the clients you can serve, as COVID has made adult children and elderly clients are still nervous to have visitors come to their homes, exposing elders and unvaccinated family to the virus. Health care providers have a choice in getting vaccinated and potential clients need to know the care staff and care managers you use are incentivized to get vaccinated.
Other Ideas to Add to your e-newsletter about COVID
Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.
- Tell a story with the COVID safety you want to show future clients and their adult children
- Use your i phone to record your video
- If you are a care manager ,include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
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- 5 steps to create an e-newsletter with the right copy, to get out the word about you
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- 5 steps to create an e-newsletter with the right copy, to get out the word about you
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paid others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system). Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids. They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians. Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful and time-consuming. ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)
normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.
for seniors who are even more isolated, lonely, and depressed during the pandemic. 
Convert Consultation into regular clients
