Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Trump’s COVID Mixed Messages Push-Up-Deaths So No CLear Path for AGING Families

September 6, 2020

The World Health Chief warned that in a Pandemic mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is esspecially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to paths to” Safety”

In the US Federal officials, like the TRUMP administration offers a murky path to stay safe -while top scientists like the CDC and Dr. Fauci offer science-based recommendations. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word, except to say it was like the common cold. He contracted COVID in France, trying to negotiate the Treaty of Versailles, subsequently had a stroke kept secret,(stroke being a side effect of COVID we now know ) and his wife effectively ran the county.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer and now Labor Day with no masks no social distancing as if there was no COVID. We now celebrate Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

5 Steps to Successfully Market Your GCM COVID 19 Telehealth Coaching  Service

 

If you have designed COVID -19 services yourself or attended my last webinar to learn how to coach COVID-19 services or coaching ( If you missed it click on this link to watch  )

TAKE THE NEXT STEP MARKET

Learn to market COVID COACHING  and sign up new clients for your Aging COVID-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization, and recovering at home.

FILL THE GAP LEFT BY FEDS.   

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging has created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path to safety from the deadly coronavirus they have right now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How  to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up 

 

 

 

 

       REGISTER NOW

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

Trump’s Mixed Messages About COVID Increasing Deaths and leaving No straight Path for AGING Families

August 3, 2020

Mixed Messaging Lethal in a Pandemic

 The Chief of the world Health Organization had warned that mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is especially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to Safety

In the US Federal officials, like the TRUMP administration offers one path to stay safe -while top scientists like the CDC and Dr. Fauci offer another. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word about except to say it was like the common cold.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer with no masks no social distancing as if there was no COVID. We now face Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

 

 

 

 

       REGISTER NOW 

 

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

Helping Older Adults Stay Socially Connected While Sheltering in Place

July 17, 2020

How do we stay socially connected while social distancing? During COVID -19?

We all need contact with other people

 During COVID -19 this becomes harder as we age, especially as older people are at a greater risk to contract COVID- 19. Many of these elders live alone and are sheltering in place. But they suffer from isolation as they miss the social connections that bring joy to their lives. Some become depressed in the lonely world of shelter in place.

Connections promote wellness and are essential for good health. COVID-19 is not a time to completely isolate ourselves, rather, we need to take this time as an opportunity to foster relationships in new and creative ways, like technology and creative old fashioned pastimes.  This takes a family member to help with, which is part of the socialization. If you live long distance find a local friend or neighbor who will wear a mask and social distance or if you are a long-distance care provider hire a geriatric care manager who can place a quality of life companion with your older relative like Geriatric Care Management Agency like Lifespan that offers a Well-Being Program 

Use Technology

  • Call or video chat family and friends, if you have a computer or phone use facetime or Skype but better to use better technology, designed for seniors like   Alexa Show 8 
  • Have a virtual meal together invite your loved one through a link on Zoom and order a meal online for both of you at the same time.
  • Purchase Birdsong   for seniors an easy touch tablet for games and to connect with family and friends
  • Help elder join a book club at the local library as libraries are opening up again 
  • Help elder sign up for on-line local community college extension classes that might interest him or her
  • Subscribe to free online games for seniors through AARP
  • Have your older loved one play brain games for entertainment with Luminosity- https://www.lumosity.com/en/

  • Subscribe to audible
  • Identify what music they like and help them arrange to watch and listen on television or TV if they have an I Phone Make an I Phone  playlist of their favorite
  • Find art they like and have them tour Google virtual museum collections
  • Go back in time

     

  • Write letters or give you loved-one a gift box or notecards with pictures or art they like, print out address labels for them and give them an address book with family and friends addresses
  • Play board games, word games, or even work on jigsaw puzzles together when you visit.
  • Watch a movie together. There are a variety of apps that can help you watch movies together, but it may be easier to find the same movie, and for everyone to watch at the same time. Get the popcorn ready!
  •  Enroll a homebound client in a Senior Center Without Walls where they read books to them on the phone.
  • Take a walk. Fresh air is good for the body and mind. Movement is a great way to release endorphins in the body, which can soothe any existing feelings of stress but wear a mask, and stay 6 ft apart
  • Sit outside the front of your house with a mask on and wave to those walking by. The act of smiling raises endorphins.
  •  For a loved one who likes nature, if they like crafts make a birdseed ornament purchase a birdfeeder and hang outside the window where the loved one can see. Get a bird field guide for the area and help identify birds who visit the ornaments or feeder to feed.
  •  
  • Subscribe to audiobooks for seniors from your library
  •  
  • REMINISCENCE- a win win-as people age they love this and you get their memories

  • Give your parent Storyworth. Print the prompts and drop off to your loved one then pick up and enter using the dictation on your phone then send it into Storyworth. At the end of the year, they get a printed book of reminiscence.

  • Join ancestry yourself and bring your computer to your older loved one’s home and show them your family tree as you build it. They can give you family history and memories as you create the family tree that you would miss when they are gone.

  • Get out old family albums and have them identify people in photos then upload the photos later to Google photos so you have both names of relatives, stories of pictures and photos digitally saved.

 

JOIN ME FOR MY NEW FREE WEBINAR

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

 

Care Management businesses are struggling with pandemic close-downs.

Support your business bottom line, clients, and their families.

Create 5 COVID-19 products.

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

 

Learn Step by Step How to Consult with Aging Families and Seniors to:

 

 

  • Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

 

  • Help a Local Family Help a Loved One Safely Shelter in Place

 

  • Help a Long-Distance Family Help a Local Loved One Shelter in Place

 

  • Help an Aging Family Help a Loved on Hospitalized for Covid-19

 

  • Help an Aging Family Help a Loved one Recover when Discharged from a Nursing Home

 

 

  • Help an Aging Family Help a loved one Recover when Discharged from a Hospital

 

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

 

 

 

       REGISTER NOW

Free Webinar Button, Badge, icon, logo. Vector stock illustration.

Filed Under: aging family crisis, Aging Life Care Assocaition, aging life care manager, ALCA COVID-19 Crisis, Blog, Care Management Products, caregiver mental health, CAREGIVER RESOUCES, case manager, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, COVID-19 & Care Management, Covid-19 GCM Products, COVID-19 Webinar, Quality of Life, quality of life -COVID-19, Quality of Life Virtual Program, Quality of Life Virtually Tagged With: aging family, aging life care manager, aging parent crisis, case manager, coronavirus, Coronavirus virtual quality of Life, CORONAVIRUS WEBINAR, COVID-19 SERVICES, free webinar, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, quality of life COVID-19, shelter in place depression, shelter in place isolation, shelter-in place social connection

Consult with Seniors on COVID-19 Safety Through Telehealth

June 29, 2020

Mixed Messaging to Seniors who are 80% of Deaths in COVID-19- Provide Safe Message Through Telehealth

The elderly and their families are confused about the government’s mixed message about COVID-19.Covid-19 is brutal on the elderly, with those 65 and older accounting for 80% of the U.S. deaths from data the Centers for Disease Control. The Wall Street Journal reports the same vicious statistic -80% of deaths in Europe are older people.

Each World Pandemic Picks its Victims 

This is not just because older people die more than other populations. Each pandemic picks its victims. Only 13% of the estimated 12,469 U.S. deaths in the 2009-2010 H1N1 pandemic were among those 65 and older. The elderly’s apparent resistance to that virus was one reason the fatality rate was so low. The earlier H1N1 strain that caused the pandemic of 1918 and 1919 was much more virulent, causing an estimated 675,000 deaths among a U.S. population less than a third the size of today’s yet killed one-third of the world’s population. It wreaked havoc primarily of young adults.

CDC Muzzled in Telling Seniors & Citizens Real Science

 The coronavirus increasing assault today is made 10 times worse by the mixed messaging in the US. The CDC, once the premier health agency in the world, is now muzzled and states that nursing home residents are at high risk to the coronavirus, where they estimate that 40-60% of all seniors will die. Yet now the CDC  states nursing homes could reopen and defers to the state law when helping the family https://www.cdc.gov/coronavirus/2019-ncov/hcp/long-term-care.html.

The present administrations mixed messaging with Covid-19, like the CDC site’s confusing directions to seniors has according to the Kaiser Foundation undermined the public trust and left seniors and their families aimlessly looking for the safest path.

Geriatric Care Manager’s and seniors services need to create their own COVID-19 Telehealth products to help seniors and their families in their community.

Create that safe path for client’s yourself

JOIN ME FOR MY NEW FREE WEBINAR                       

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM:- 3:30 Pacific Standard Time

Geriatric Care Management Business has been devastated by COVID-19 shutdowns. Create 5 COVID-19

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to:

  • Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

  • Help a Local Family Help a Loved One Safely Shelter in Place
  • Help a Long-Distance Family Help a Local Loved One Shelter in Place
  • Help an Aging Family Help a Loved on Hospitalized for Covid-19
  • Help an Aging Family Help a Loved one Recover when Discharged from a Nursing Home
  • Help an Aging Family Help a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

       REGISTER NOW 

Filed Under: Aging Community & Covid-19, Aging Life Care Assocaition, ALCA Products for COVID_19, ALCA sales, Blog, CDC, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID-19 & Care Management, Covid-19 Death Nursing Homes, Covid-19 mixed messaging, Death and Dying Care Management, FREE WEBINAR, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Infection Control Nursing Homes, infection control SNF, nurse advocate, nurse care manager, Sales in geriatric care management, social media marketing campaign, Webinar Tagged With: aging family, aging life care manager, aging parent care, care manager, case manager, COVID-19 deaths SNF's, COVID-19 PRODUCTS, COVID-19 SERVICES, COVID-19 Telehealth product, Federal Response To Covid-19, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, nursing home COVID statistics

5 Things Geriatric Care Managers and Concierge Physicians have in Common & and How Do you Market to Them

May 18, 2020

 

What Do you Have in Common with a Concierge Physician

Concierge Physicians and geriatric care managers have much in common

They both serve must serve the top 10% in the US. because of Income equality

Geriatric care management and long term care are not covered by Medicare, so the top 10% can only afford private geriatric care management.

Medicare rates for the physician are so low, especially Geriatricians,(who are the lowest paid that they disappearing), is one of the reasons physicians have fled to a concierge practice. This allows them to actually see a client for more than 10 minutes and make housecalls where they can actually observe the most about the patient’s ability to care for themselves.

Both in Business, Serving the Elderly & Wealthy taking health care into the world of Profit.

The third commonality is Concierge Physicians and geriatric care managers both make house calls have small practices and spend time with a patient like an old fashioned doctor. More important they both know that you see the most about the functional ability of the client/patient in their home not a brief office visit

Small CASE Loads a big Similarity

The fourth similarity is the caseload. Concierge Physician has an average caseload of 50, while the average internist has 2500 patients. The average GCM carries a caseload of 25-35. But even that may be too high when serving highly entitled concierge clients. Wealthy clients can demand boatloads of attention, have more family friction between adult siblings and the older parent-based on too much money, not enough love, and no skills passed on to nurture when the parent needs care. This constant bickering or worse cut off and often elder physical and fiscal abuse siphons lots of hours of the GCM’ s time to get the care that the older client needs. So large GCM caseloads among the uber-wealthy are almost impossible.

NO WAIT TIME TO SEE GCM OR CONCIERGE PHYSICIANS

The fifth kindred feature between the GCM and concierge physicians is “wait time”. Wait time to see your doctor in the US can be a very long time. According to the New York Times”A survey released in March by Merritt Hawkins, a Dallas medical consulting and recruiting firm, found it takes 29 days on average to secure an appointment with a family care physician, up from 19.5 days in 2014. For some specialties, the delays are similarly long, with a 32-day wait to see a dermatologist and a 21-day delay at the typical cardiologist’s office. But Concierge Physicians get back to their patient’s right away because of the small caseloads and the personalized one to one care they represent. Care managers, who offer gold standard care, generally get out to see new clients within a day. Both professionals go by ” Ask and Ye Shall Receive”.

BOTH TREATING COVID-19’s Hand of Death Reaching for Seniors

During the coronavirus both doctors and care managers, see their clients/ patients the largest target of the deadly virus, dying in deadly droves, especially in

nursing homes and are themselves overwhelmed by the stress of not being able to save or even see their caseload.

So when you market the Concierge Physicians, what benefits to do you offer that will allow her or him to refer to you.

We will use the “So What” that show benefits to any profession

1) You serve the same upper 10% with the same 1-1 hands-on excellent care  “So What” you can support the physician’s patient without training

2) You do facilitation with dysfunctional families ( often in these patient caseloads) “So What”  You will  use your skills to get families to agree on care for the older person so concierge physicians  will not have to deal with these difficult barriers to care

3)You will manage adult siblings who often disrupt older parent care because of ” Mom Loved You Best” squabbles “So What” so the Concierge physician can give the medical care the parent needs without hiring a social worker or trying to be one.

4)You can counsel families through technology through the fears of COVID1- and strategies to help clients cope with the choices they may have in the epidemic so what so the mental health breakdown of the aging family can address.


Join Me in My Latest Webinar

Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products

 

Sales have severely declined in COVID_19, geriatric care management is not deemed essential business. Learn how to increase your, clients, through all your products but

especially the new Covid-19 and telehealth. Sell Successfully this and any GCM product in a 2-part intake. Closing the sale means the client signing your contract and giving you a deposit. Most care managers are untrained and terrified of this process. They are more terrified of going out of business with COVID 19

Learn the 5 steps to make and close a care management sale to get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years.

When?

Date Tuesday, June 23

Time 2:00 PM -3:30 PM

You will Learn

What are Covid-19 GCM Services you can offer

How to make the sale in the inquiry call -with a complimentary consultation

How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale

How to present your offer by selling solutions to the problem with a mini care plan

How to manage objections if the caller has concerns about price or product

 How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

SIGN UP FOR FREE 

 

 

 

 

 

Filed Under: aging family crisis, aging life care manager, ALCA COVID-19 Crisis, Blog, Care Management Products, Concierge Physican, coronavirus, coronavirus shut down, Covid 19, COVID-19 & Care Management, Elderly Disaster Plan, Emergency Plan, End of Life Care manager, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, Hurricane, inquiry call, Intake, marketing care management, marketing geriatric care management, marketing to upper 10%, nurse advocate, nurse care manager, Quality of Life in Dying, Webinar, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging life care manager, aging life inquiry, aging life or GCM inquiry, aging parent crisis, care manager, case manager, concierge aging clients, concierge physician, COVID_19 inquiry, COVID-19 PRODUCTS, COVID-19 SERVICES, free webinar, geriatric care manager, geriatric social worker, marketing during COVID-19, nurse advocate, nurse care manager

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