Cathy Cress

Expert in Aging Life and Geriatric Care Management

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2 Days left to Register 4 Webinar On Care Management -Content Marketing

July 3, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

 

 

Do you need an expert ALCA or GCM  technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing  will do that for your care management or care-managed homecare agency- getting  overwhelming clicks&, opens, and new clients

 

 

WHAT IS Content Marketing ?

What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says  it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management”  through the content of your videos, blogs, and social media posts.

expert ALCA or GCM  technology

Natasha Beauchamp   Let an expert on ALCA or GCM  technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

Why you need content marketing

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the  4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • How to shoot videos for your agency
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

limited free offer

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Caretree, Cathy Cress MSW, Content Marketing, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE WEBINAR, GCM Marketing skills, GCM Social Media, GCM Software, GCM Videos, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Social Media, iHealthHome, marketing blog, marketing touchpoints, Natasha Beauchamp, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, THANKSGIVING BLOG, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

Great Tech Ideas For Long Distance Care Providers

July 22, 2021

Technology for the Long-Distance Family

Remote Technology to Help Long distance Care Providers

 Remote technology like wearables, robotics, videoconferencing,are what an ALCA member or geriatric care manager need always and a way to navigate  long distance clients to good choices for aging parents at a distance. Laurie Orlov’s blog, a fellow Geriatric Care Manager now very well known in the field of aging for her expertise in aging technology. This is what Orlov has to say about long-distance technology post  pandemic.  She can help with robotics , wearables  such as smart watches and hearing aides .   When these long distance care providers call you you might suggest one of the high-tech items expert Lori Orlov suggests a part of an older family member’s life. This is especially during the post  pandemic when many restrictions are actually now coming back with the spread of the Delta variant among the unvaccinated.

These gero-technologies can help an older parent or relative shelter safely in place, avoid loneliness and isolation through connecting with others, age in place, and improve communicating with loved ones.

Videoconferencing

Videoconferencing is a great way to keep elderly parents connected and less lonely and isolated. It can also be a good tool for adult siblings who live apart to have chats or meetings about Mom or Dad.  Free programs like Skype or another parent-friendly plus easy choice Facetime and the built-in webcams on many computers, make this easy on elders. Zoom has become the number one way that families communicate, during the pandemic. . For the holidays, birthdays or even a crisis, it is how we virtually gather now and has a free version.

Amazon Echo Show uses Alexa, by activating Amazon’s voice and can make calls to adult children or anyone, making it easy for seniors to talk to anyone including family. An older standard telephone conference service is still highly rated and still free, as well. Freeconferencecall.com

Med Dispensers

Here is a review of several med dispensers on the market

A device that is very appropriate for elders who have medication abuse problems is Hero Electronic Pill Dispenser   

Alexa has a new pill reminder feature

A more modest choice is Electronic Pill Box with Flasing Reminders 

Caregiver Video Cameras

Cameras like Google Nest can monitor an individual’s activities of daily living and provide caregivers with direct video feed on a smartphone, tablet app, or the Web to check on the status of a family member. 

Monitoring sensors

Wireless systems. Cameras can be viewed remotely from a smartphone or computer. You may be able to get video motion alerts and the ability to pan and zoom

GCM Laurie Orlov at Aging Tech suggests many new 2020 sensor programs among them. Caregiver Smart Solutions 

Canary Care. lets you place wireless sensors around the house to monitor the activity of an elderly parent who is declining, while the family is long distance. The information is sent to your Canary Care portal. The sensors are battery powered and the hub uses mobile data to send the information, so no need for a landline or broadband.

TruSense  – can alert long distance or even local adult children if a probable fall occurs. An alert is triggered when TruSense detects that your loved one has not moved from high-risk fall areas (such as a stairwell or restroom) in an unusually long time. Other alerts include doors where the older person could wander.

 

 Other Sensor Products

Sensor products can check a number of items within a house: motion patterns, stove on/off status, carbon dioxide or carbon monoxide levels, air quality, and presence of smoke or fire. They can also lock doors and control other items in the home remotely.

Daily activity monitoring. Activity sensors can be placed on the refrigerator, stove, door, and other objects around the home. Your relative may also wear a watch that monitors activity. You can allow caregivers and physicians to access the data. Set up notifications to be delivered by e-mail, text, or mobile app.: Live!y is a good choice

 GCM Technology Guide

Technology moves in nano-seconds and changes almost as fast. Give clients and their families the updated information. For a totally overhauled technology chapter,” Technologies That Support Aging in Place “, by GCM Julie Menack and Berkeley’s head of the Center for Aging and Technology, David Lindeman Ph.D. Get the new Handbook of Geriatric Care Management 4th edition 

F

Join me in my newest FREE Webinar August 25th

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home  My Junna,

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

Find out More

 

Sign -up

 

 

 

 

Cathy’s Social media links

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Filed Under: Adult children, Aging, Aging Family, aging family and COVID, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Geriatric Care Managers value, geriatric social worker, Holiday Meltdown in Aging Family, Holiday season, HolidaySeason and COVID, Laurie Orlov, Loneliness, Long Distance Care & COVID-19, Long Distance Care technology, Long distance caregiver, Long Distance Safety Travel COVID, Long Distance travel Holidays, Videoconferencing Tagged With: aging in place technology, care manager, care manager technology, caregiver assessment, COVID-19& LONG DISTANCE CARE, elder technology, Family Caregivers using technology, geriatric care management technology, geriatric care management technology Center for, geriatric care manager, geritaric care manager, gero technology, Handbook of Geriatric Care Management 4th edition, Home Monitoring Systems, long distance care provider, Long Distance Technology, med dispensers, My Geriatric Care Management Operations Manual, technology for caregivers

Emergency Go Binder -Family Caregivers Need One in Pandemic

August 13, 2020

   In An Emergency, I  Panicked

I live in Santa Cruz County, Ca. , where the disaster of COVID stalks us but we had a double disaster with one of the 30 fires begun by lightning strikes all over California. Our fire set the Santa Cruz mountains, with ancient 3000-year-old redwoods, ablaze, and caused 70,000 evacuations ,as the firefighters did not have enough fire personnel to fight the fire. There were so many fires statewide that all firefighters in the state were not enough to fight the blazes. In addition to the horror, the fast-spreading fire, our three assigned planes to drop water on the inferno, could not fly as smoke and fog prevented it. They went to other California fires.

I Had No Grab and GO, Binder

When all this was announced by emergency alerts we were told to prepare to evacuate too. In spite of just teaching how to put together a go binder for COVID- I had no go binder myself. I had no list of what I would take in an emergency from a 5 bedroom house with multiple family heirlooms, original art by children, grandchildren, and now famous friends, I had never scanned the multiple  photographs of our family in frames to GOOGLE PHOTOS  all over the house and those critical important documents like our trust, birth certificates, passports, insurance info in filing to add a go binder. I  never made a GO Binder. I am doing it now when the fire is 30% contained. 

Prepare for Double Disasters Now

In emergency situations, people sometimes do not think rationally like me. We never know how we are going to react in an emergency until it actually happens. In order to prepare for any situation, hurricanes & COVID, Fires &COVID- creating a grab-and-go binder should be an important part of your shelter in place plan for aging friends or relatives.

With COVID,the older person who is sheltering in place, as safe as the family and elder have been, can still contract COVID and be rushed to the hospital in an emergency. But on top of COVID other emergencies like storms wildfires, floods happen on the top of the pandemic. Think of this summer where hurricanes have already spun up the east coast, making it a double cataclysm of elders’ and family caregivers’ lives.

What to put in Go- Binder

You want and binder with all the emergency contacts, documents like advanced directives, DNR power of attorney and family contacts, You the family cannot physically go into the hospital or evacuate but this Go binder can take your place. With important information about your family member when they are admitted without you by their side. Your go- binder should contain your family members’ most important information and documents. This will include.

  • Medical information
  • Emergency Contact List
  • Advanced Directives 
  • Critical medical, insurance, social security, Trust/will docs                                                                                                             
  • Check out The new 5th edition of my GCM Operations Manual with  5 new COVID-19 Coaching products to use with Telehealth to Assist Family Caregivers to guide older Loved ones to:

  • Shelter in Place in Long Distance Family
  • Shelter in Place in Long Local Family
  • Recover at  Home If Do not enter the Hospital
  • Recover after discharge from the hospital in Long Distance Family
  • Recover after discharge from the hospital if Local Family
  • Find Out More Below

GCM Manual New 5th edition

Filed Under: Advanced Directives and Covid-19, advanced directives& COVID-19, Aging, aging family crisis, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, COVID-19 & Care Management, COVID-19 & Wildfire, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, COVID-19 Emergency Go Binder, COVID-19 Emergency Plan, Covid-19 GCM Products, COVID-19 Hospital Discharge Plan, COVID-19 Plus Hurricane, COVID-19 Recover at Home Plan, elder care manager, Emergency Go Binder, Emergency Plan, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: 5th edition GCM OPERATIONS MANUAL, ADVANCED DIRECTIVES & COVID-19, aging parent crisis, care manager, case manager, COVID GCM Procedures, COVID- 19 GO Binder, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19& LONG DISTANCE CARE, crisis with aging parents, geriatric care manager, nurse advocate, nurse care manager, parent care crisis

Offering a COVID care plan product for Long Distance Care Providers

July 27, 2020

 

 

 

Initial Intake

The first step for the Long-distance family members (LDF) worried about elder exposure and hospitalization is an initial consultation and intake with the client and LDF.  This consult will identify the current status of the senior in the home environment.  This care management consultation can be done with a HIPAA-compliant video conferencing service

 

  • Required Legal Documents Family Long Distance Family Needs

     

  • – The first thing that the geriatric care manager works on is to find out if the older person has the required legal documents – Advanced directives, POA/HCPOA & GCM HIPAA  release because of the risk of both hospitalization and death due to age-related COVID-19. If these documents are not present, have a discussion with senior/LDF regarding their wishes, explaining that older adults over 65 are at higher risk for severe illness. The care manager will discuss who is to be the health care decision-maker and consult a family attorney or elder law attorney to complete.  If they choose not to use an elder law attorney, as time is of the essence in the pandemic, they can suggest accessing AARP advanced directives documents for any state which can be executed quickly.
  • G0-Binder

  •  If documents are completed, locate in-home and provide explanations to the family that they must give a copy to emergency contacts and physicians as required and place in planning binder.  In the planning “Go binder” list all emergency contacts with phone numbers/e-mail addresses – family, friends, physicians, pharmacy, professionals providing in-home services.  Also, list all medications and prescribing physicians in “Go Binder”.  Upload documents into caregiving applications like caringvillage.com so the long-distance family always has the updated documents.

JOIN ME FOR MY NEW FREE WEBINAR 

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

Care Management businesses are struggling with pandemic close-downs.

Support your business bottom line, clients, and their families.

Create 5 COVID products

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors

Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

  • Help a Local Family Help a Loved One Safely Shelter in Place
  • Help a Long-Distance Family Help a Local Loved One Shelter in Place

  • Help an Aging Family Help a Loved on Hospitalized for Covid-19
  • Help an Aging Family Help a Loved one Recover when Discharged from a

Nursing Home

  • Help an Aging Family Help a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

 

TIME- 2 PM Pacific Standard Time

       REGISTER NOW 

Filed Under: Advanced Directives and Covid-19, Aging, Aging Community & Covid-19, Aging Life Care, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, ALCA COVID-19 Crisis, ALCA Products for COVID_19, Blog, Covid 19 Webinar, COVID-19 & Care Management, COVID-19 Webinar, GCM COVID 19 Crisis, GCM products in COVID-19, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Intake COVID-19, Long Distance Care & COVID-19, nurse advocate, nurse care manager, Telehealth COVID-19products Tagged With: ADVANCED DIRECTIVES & COVID-19, aging family, aging life and geraitric care manager, aging life care manager, aging parent crisis, care manager, case manager, coronavirus and seniors, Coronavirus disaster plan, COVID_19 inquiry, Covid-19, COVID-19 Webinar, COVID-19& LONG DISTANCE CARE, geriatric care manager, nurse advocate, nurse care manager, Webinar

How Do Long Distance Families Cope with Elders Threatened by COVID-19

July 19, 2020

Caring for COVID-19 Risk From a Distance

Long-Distance Family caregivers are trying to get a handle of the new reality COVID 19 has on their lives. as caregivers, at a distance.  For many families, the number one concern is the seniors in their family.  As a Long-Distance Care provider, finding the balance between safety and well -being for seniors during the COVID 19 pandemic can be a new challenge added to the many overwhelming challenges that long-distance families face daily. Care managers can now overcome the distance with telehealth and Hipaa certified telehealth platforms. 

Long-Distance Care Providers Already offer the Most Expensive Care and Now COVID-Care $

They already live far away from their loved one, a national average of 450 miles, and travel an average of 4-7 hours to give care. Long-distance caregivers have the highest annual expenses (about $8,728) compared to co-resident caregivers (about $5,885) or those who care for a loved one nearby.

The experience of a long-distance caregiver is much different from and more complicated than that of a caregiver who lives in the same town. It’s important to know the local resources and services. Long-distance care providers are either not familiar or have vague memories of stores and resources that have changed since they moved away.

Long-Distance Caregivers Suffer Depression, Anxiety and Now Fear of COVID

 The crunch of caregiver demands frequently leads to depression, anxiety, and a feeling of helplessness. Caregiver overload is especially common among the long-distance sandwich generation, or those caring for their distant aging parents along with their own children and many times grandchildren. Long-distance caregivers are more likely to report emotional distress (47%) than caregivers either residing with their care recipient (43%) or residing less than one hour away (28%).

Neglecting Everyone in the family

 When the long-distance caregiver tends to ailing parents, they feel they are neglecting their own family and work responsibilities. Yet when they tend to their family, spouse, or job, they feel they are neglecting their parents. They live in a double bind.

Keeping seniors safe yet socially connected

For most families, keeping senior loved ones safe coronavirus infection is their number one priority as it is with families that live locally. But Long Distance Families must do this remotely which means forgoing in-person visits and finding other ways to create a connection. These families their number one concern is the safety of the seniors among their families or friends. It is important to find a balance between safety to avoid contracting coronavirus and being able to maintain happiness through social interactions with family and friends.

Seniors and their concerned families want to avoid isolation, depressions, and hospitalization with COVID while sheltering in place.

Like any disaster but especially with this pandemic- you may not be prepared and are desperately seeking a plan.

JOIN ME FOR MY NEW FREE WEBINAR 

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

Care Management businesses are struggling with pandemic close-downs.

Support your business bottom line, clients, and their families.

Create 5 COVID-19 products.

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to:

  • Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client
  • Help a Local Family Help a Loved One Safely Shelter in Place
  • Help a Long-Distance Family Help a Local Loved One Shelter in Place
  • Help an Aging Family Help a Loved on Hospitalized for Covid-19
  • Help an Aging Family Help a Loved one Recover when Discharged from a

Nursing Home

  • Help an Aging Family Help a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

       REGISTER NOW 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Covid-19, COVID-19 & Care Management, Covid-19 GCM Products, COVID-19 Webinar, Families, geriatric care manager, Geriatric Care Manager, geriatric social worker, Long Distance Care, Long Distance Care & COVID-19, Long Distance Care technology, Long distance caregiver, Long Term Care Coverage, nurse advocate, nurse care manager, Pandemic, Telehealth COVID-19products, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging long distance care, aging parent crisis, care manager, caregiver burnout, caregiver depression, COVID_19, COVID-19 prevention, COVID-19& LONG DISTANCE CARE, family caregiver stress, geriatric care manager, long distance family, Long Distance Technology, nurse advocate, nurse care manager

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