Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

      •  

        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

 

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is  in an email marketing marketing campaign using an e-newsletter format in Constant Contact  or Survey Monkey  other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

  • Local information about home food delivery from local grocery stores used by                   seniors or designated shoppers as elders should not even get out and shop 
  • Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which  provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic. 

  • Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
  • Tell a story with the COVID products you want to advertise 
  • Use your i phone to record your video

  • Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
      • FREE Webinar

        MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

        October 22 @ 2:00 pm – 3:00 pm PST

        As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

        Learn care management marketing that works at all time but especially during COVID so you can:

        Consult with and help client’s during COVID and post COVID

        Convert Consultation into  regular clients

        Understand branding       

        Develop a positioning strategy so the caller chooses you

        Understand lead generation in care management

        Understand how to do an e-newsletter

        Get the best marketing software  

        Understand Public Relations Press, TV Radio, Social Media Coverage

        Understand Zoom Webinars

        Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

        Click Here To Register 

         

        FIND OUT MORE 

         THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

        SIGN UP NOW  

         

 

 

Filed Under: aging family crisis, aging life business, Aging Life Care, aging life care manager, Aging therapist, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, branding, branding ALCA business, Branding GCM Business, Care Management Products, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 GCM Products, e-newsletter, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Hanukkah, Holiday season, HolidaySeason and COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing newsletter, marketing pitch, nurse advocate, nurse care manager, postioning, quality of life -COVID-19, Social Media for eldercare, social media marketing, social media marketing campaign, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

July 30, 2020

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this summer is to sell your coronavirus product in an email marketing marketing campaign using an e-newsletter format in Constant Contact  or Survey Monkey  other choices

This will boost the clients you can serve as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

 

Other Ideas to Add to your e-newsletter about COVID

          Local information about home food delivery from local grocery stores used by                   seniors or designated shoppers as elders should not even get out and shop 

  • Include VIDEOS IN your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

    OFFER Quality of Life activities that your agency or another agency like the Hummingbird Program the Sage Eldercare provides virtually for seniors who are even more isolated, lonely, and depressed during the pandemic.

  • Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
  • Tell a story with the COVID products you want to advertise 
  • Use your i phone to record your video 
  • Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • JOIN ME FOR MY NEW FREE WEBINAR 

        Create 5 Telehealth Products for COVID 19

         WHEN. THURSDAY AUGUST 6

        TIME- 2 PM Pacific Standard Time

         Care Management businesses are struggling with pandemic close-downs.

        Support your business bottom line, clients, and their families.

        Create 5 COVID-19 products.

        Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders.

Increase your bottom line as COVID spreads throughout the US and more shutdowns loom

 Learn Step by Step How to Consult with Aging Families and Seniors to:

  • Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client
  •  Help a Local Family Assist a Loved One Safely Shelter in Place
  •  Help a Long-Distance Family assist an Elder Shelter in Place
  • Help a Local Aging Family Care for an Elder Discharged From a Hospital
  • Help a Long -Distance Aging Family Care for an Elder Discharged From a Hospital
  • Help an Aging Family Assist a Loved one Recover from COVID at Home

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

 REGISTER NOW

 

Filed Under: aging family crisis, aging life business, Aging Life Care, Blog, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID-19 & Care Management, Covid-19 GCM Products, Geriatric Care Management Business, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

What are the 5 Steps to a Successful Covid-19 Concierge Client Inquiry ?

June 20, 2020

 

 

How Not to Lose a New Client at an Inquiry

Closing the sale means the client signing your contract and giving you a deposit. An inquiry is the most critical point in closing the sale or opening a case. A successful inquiry means taking successful steps to increase your aging life or geriatric care management business. 

The Desperate Calls You will Get

With many states lifting COVID-19 restrictions, in spite of COVID-19 still present, people will travel again. You will get desperate calls from adult children visiting older family members and seeing first-hand, how unprepared their vulnerable aging parents are if COVID-19 explodes in the fall or sooner. They probably will be reluctant to move their older parent to Assisted Living after the high incidence of coronavirus in these facilities no matter how many amenities they provide. Here are steps to success for an inquiry or any call about your services

Take These Steps to Convert Inquiry to New Client

1. You must assure the caller that your geriatric care management services can be counted on to thoroughly assess the elderly person’s and family caregiver’s situation at the intake, to provide a safe coronavirus plan for sheltering in place, if the pandemic, still here, roars back again, determine the level of care if that is needed and level of GCM monitoring to sell your services.
2. You sell these services by convincing the caller that you offer a highly personalized and compassionate approach to the family and older clients. This breaks down to gaining client and family trust that your GCM services are the very best path leading them the care they desperately need, led by a professional guide they can count on.


3. You persuade them that they will get unbeatable customer appreciation, you will exceed their customer expectations, ensure the quality of life for the older client, and offer a concierge driven service.
4. You explain how your hands on professional staff can make families relieved and happy because they understand they save precious time and overwhelming stress by using professional GCM’s.
5. You show them you can access all community services and resource options they could not find alone and are now available to them through your services.


6. In this one sometimes short call, you show potential new clients how your concierge care management service will solve their problems through -you the GCM being there for them every step of the way.
7. You persuade them that by scheduling the next step, a free 30-minute complimentary consultation call, you will help them make sound decisions based on reality and assessment. 

The GCM sells all of this through this free 30 -minute complimentary consultation done by a compassionate and highly skilled professional the director of your agency.

 

Learn the 5 Clinical Steps  to Signing Up These families

Sign UP For MY Free Webinar 

 

Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products

 

Sales have severely declined during  COVID_19. Now that many states are lifting restrictions, learn how to increase your, clients, through all your products but especially new Covid-19 and telehealth. Sell successfully this and any GCM product in a 2-part intake. Closing the sale means the client signing your contract and giving you a deposit. Most care managers are untrained and terrified of this process. They are more terrified of going out of business with COVID 19

Learn the 5 steps to make and close a care management sale to get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years or one of

the 7.5 million businesses that will fail in the next 3 months from COVID-19 

When?

Date Tuesday, June 23

Time 2:00 PM -3:30 PM

You will Learn

What are Covid-19 GCM Services you can offer

How to make the sale in the inquiry call -with a complimentary consultation

How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale

How to present your offer by selling solutions to the problem with a mini care plan

How to manage objections if the caller has concerns about price or product

 How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

SIGN UP FOR FREE

 

 

 

 

 

Filed Under: aging family crisis, Aging Life Care Assocaition, aging life care manager, care manager, case manager, complementary consultatiom, Complimentary Consultation, complimentary consultation COVID-19, coronavirus, coronavirus marketing, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID-19 & Care Management, elder care manager, Emergency Plan, FREE MARKETING WEBINAR, FREE WEBINAR, GCM COVID 19 Crisis, GCM products in COVID-19, GCM Webinar, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, INFECTION CONTROL & COVID-19, inquiry, inquiry COVID-19, Intake, Intake COVID-19, Long distance caregiver Tagged With: aging family crisis, aging life inquiry, aging life or GCM inquiry, aging life or geriatric care manager, care management intake, care manager, care manager eldercare manager, case manager, Certified Senior Advisors, client inquiry, Coronavirus disaster plan, COVID_19 inquiry, COVID-19 -inquiry, COVID-19 intake, GCM inquiry, GCM intake, geriatric care manager, intake, intake Aging Life, long distance care provider, nurse advocate, nurse care manager, social distancing covid-19

Do You Give Away the Store When you a Care Management an Intake?

May 29, 2020

red-phone.jpg

Do You Make This Mistake ?

 

Do you make this mistake with a client inquiry? When you get a request for and intake, over the phone, do you then drive to the client’s home to do the intake- without a deposit and contract? What can happen when you do this.

Aging Life care manager Sally Sunshine received an inquiry call and drove an hour to see the client. After spending two hours explaining her services, doing a geriatric assessment then asking for a deposit and signed contract the older gentleman said he could not afford her services and would not sign the contract at that time. The Aging Life care manager came up empty-handed after hours of driving, doing a 2 hours geriatric assessment with no new case, contract or deposit for all her time and expert effort. 

Stop Traveling 3 hours & Get No Contract

How do you avoid traveling to an hour to do an intake- spending 2 hours doing an initial assessment and getting no contract or deposit as the client tells you he/she cannot afford you.

Get Contract Signed in Two Phone Calls

You do the inquiry over two phone calls first one offering a free complimentary consultation, and then making the sale and asking for the contract and the deposit in the second call. You use Adobe and Pay Pal to get the deposit and contract within hours. You do not drive to the client’s home without getting a signed contract deposit – first.

 

Join Me in my New Free Webinar

 

Conquer Care Management Sales- 5 Steps Close the Sale

 

You will Learn

  • How to close the sale, get the contract signed with a 2 part intake over the phone Unknown-1.png
  • How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale
  • How to present your offer by selling solutions to the problem with a mini care plan
  • How to manage objections if the caller has concerns about price or product
  •  How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

Sign Up-

 

Filed Under: aging family crisis, Aging Life Care Assocaition, ALCA Products for COVID_19, Blog, Care Management Products, Close The Sale, Contract signed, coronavirus, Coronavirus emergency plan, coronavirus marketing, Covid 19, COVID-19 & Care Management, FREE MARKETING WEBINAR, FREE WEBINAR, GCM products in COVID-19, GCM Webinar, geriatric care manager, inquiry, inquiry call, inquiry COVID-19, Intake, Intake COVID-19, Long Distance Care, Webinar Tagged With: aging life care manager, aging parent crisis, care management intake, care manager, case manager, COVID_19 inquiry, COVID-19 intake, COVID-19 PRODUCTS, geriatric care manager, intake Aging Life, intake over the phone, marketing during COVID-19, nurse advocate, nurse care manager

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