Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Find the VIP Concierge Client-Sign Up New Webinar-Sales and Marketing

April 18, 2022

Sign up for my New Webinar Sales and Marketing to Find the Concierge Client

Find the VIP Concierge Client. The target market for a private geriatric care management business is not the 65 million families who need care management services. Find the VIP Concierge Client in the much smaller subset of those families who can afford to hire a GCM or aging life care manager who can pay the $4000-6000 a month for home care and are willing to pay for the services that GCMs and can actually find their way to you.

How Do you Find the Concierge Client to sign up new VIP Clients Who Can Afford You?

Your marketing message must say your business:

  • offers concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life, and the myriad mind-boggling decisions they face.
  •  offers support to the aging client and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care 
Find the VIP Concierge Client

But is this really the message to which VIPs or the upper 10% respond- add this?

  • you respond immediately to their needs as they expect
  • you offer community resources like private drivers, personal chefs 
  • you can make sure that they will be in a top-rated hospital with a VIP program that offers all the amenities they expect
  • You will arrange concierge services like massages and spa visits for family caregivers who are stressed by caregiving for their elder parents

Join me in my newest FREE Webinar

Find the VIP Concierge Client

How to Find Concierge Clients Who Can Afford You & Create VIP Copy?

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create VIP copy and revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Create VIP Copy

Get my Free White paper To Create VIP Copy

Learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

 

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Do You Know Best PR & Marketing Strategies to Find VIP Clients?

April 6, 2022

How to Find  VIP Concierge Clients

Who is Your Market in an Aging Life or geriatric care management business and how to find VIP Clients?

How do you find VIP Clients & Why? This market includes the ” rich and famous” like Mrs. Astor,  film /TV star Betty White or Rolling Stones drummer Charlie Watts  -people who were your VIP clients and four other wealthy groups in the upper 10% of the economy. Homecare costs between $4000-and 6000 a month.  Medicare does not cover home care or care management. This is why your market is in that top 10%. The upper 10% VIP client can afford you according to Pew research, in this nation of broad income disparity, and 90% below cannot.

 

  • Join me in my newest FREE Webinar

  • How to Find  VIP Concierge Clients Who Can Afford You
  • WHEN Tuesday, May 17th, 2022
  • WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th, 2022
  • Sign -UP to find VIP clients

  • What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients through hot mapping & Market Studies
    • How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
  • Find Out More to Sign -up  VIP clients

  •  Contacts for Cathy Cress MSW YouTube channel: 
  • Who Are the 5 types of VIP Clients?

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies
  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
  • How to Use Free PR to Use to Find Adult Children of VIP Clients 

SIGN UP HERE

 

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA Public Relations, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Black Entrepreneur RB, Black RN, Black Travel RN, Blog, Concierge Care Manager, Concierge Client, Concierge Marketing, elder care manager, entrepreneur RN, Families, Features vs Benefits, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM Operations Manual, GCM Webinar, Geriatric Care Manager, geriatric social worker, Marketing to Assisted Living, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, VIP Aging Client, VIP marketing, VIP Marketing Plan, VIP Public Relations, VIP Sales Tagged With: adult children of VIP parents, aging concierge Clients, aging family, aging life care manager, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Care Management marketing plan, care manager, case manager, concierge marketing, Entrepreneur GCM, Find VIP CLients, Finding Concierge Clients, geriatric care manager, geriatric care manager PR, nurse advocate, nurse care manager, Nurse Entrepreneur Network, Public Relations, Webinar VIP Clients

New Free Webinar-Sales and Marketing to Find the Client Who Can Afford Long Term Care

March 31, 2020

4 Hours Left to Sign Up

Free Webinar-GCM Sales and Marketing to Find the  4 Types of VIP Concierge Clients

Presented by Cathy Jo Cress MSW author of Handbook of Geriatric Care Management

March 31, 2020

 

-2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types.

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, Borderline narcissistic family, borderline-narcissistic families, Care Management Products, care manager, Concierge aging clients, concierge clients, Dysfunctional aging family, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to conservators, marketing to upper 10%, narcissistic client, nurse advocate, nurse care manager, Sales, Sales in geriatric care management, Selling GCM Business, Wealth Management Departments, Webinar Tagged With: adult children of concierge parents, Aging Concierge client, aging concierge Clients, aging life care manager, aging parent care, ALCA marketing, Care Management marketing plan, care manager, case manager, Concierge Care management, concierge marketing, Free webinar marketing, geriatric care manager, Gold Standard ALCA Products, Gold Standard GCM Products, Marketing, marketing aging life or geriatric carre management, nurse advocate, nurse care manager, strategic marketing plan, VIP clients

If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Why Do a Market Survey before you decide to open a geriatric care management business?

Numerous small geriatric care management businesses have failed after only a few years.

Many of these enterprises made a faulty assumption when developing their business plans. When they looked at the large volume of research and demographic data published in dozens of studies funded they saw a well-documented need for the services provided by private care managers to the tune of 65 million people.

Looking at this large and growing need for services, they confused “need” with “demand.” The fact is that the services of private fee-based geriatric care managers are only affordable to a very small percentage of the population.

Income inequity in the US means top 10% of the US population controls most of the wealth

Only this 10% can afford geriatric care management

 

The target market for a GCM or ALCA business is not the 65 million families who need geriatric care man­agement services but the much smaller subset of those families, who can afford to hire a care manager, which is a huge ethical dilemma but what we face with income inequality in this nation.  

Learn about Private Revenue Sources for GCM’s and why you have to work with the top 10% who can afford GCM’s

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area                             

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW

 

Get the new Handbook of Geriatric Care Management 4th edition   now– out in Kindle or Hardcover

 

 

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Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

NEW TYPE OF FAMILY THAT CAN AFFORD LONG TERM CARE LIKE GERIATRIC CARE MANAGEMENTiStock_000063346301_Medium-1.jpg

Four types of aging families can afford geriatric care management, home care, and long term care, not covered by Medicare, because they have financial resources, usually over a million dollars in assets.

Two groups of these four do not have severe entitlement issues. One group is professionals, including physicians. attorneys, dentists. They are now retired but went to college when it was affordable and in some case free( in California in the ’50s). They came from  working-class families and climbed up through the American dream that once was available to all, joining professions that gave them the wealth to be in the top 10% of retirees today

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a

defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category. They are not among the two groups that are dysfunctional aging families who take extensive psychodynamic skills. One is the narcissistic entitled family.

THE ALCA TARGET MARKET THAT CAN AFFORD WHAT MEDICARE DOES NOT COVER- LONG TERM CARE

The target market for a private geriatric care management business is not the 65 million families who need care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager can pay the $4000-6000 a month for home care, uncovered by Medicare, and are willing to pay for the services that GCMs and can actually find their way to you. But they still demand gold standard service – not drivers chefs but expert professional assistance they gave to their own customers before they retired.

 

How Do you find these aging families to sign up new concierge clients?

Your marketing message must say your business:

  • offers seamless concierge solutions to the grueling aging care decisions families and clients must make.
  •  offers expert professional assistance, as they gave in their working life, with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
  •  offers support to the aging client, as they did with their clients, and the whole aging family and can transform the family to get care for the client 
  • offers support and care  to the caregiver to keep them from burnout
  • offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care, home from the hospital

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn From an Expert

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Service

SIGN UP FOR THE FREE WEBINAR

SIGN UP HERE

 

Filed Under: aging life business, Aging Life Care Assocaition, aging life care manager, Blog, Concierge aging clients, Concierge Client, Concierge Senior, Geriatric Care Management Business, Geriatric Care Manager, marketing to the top 10$, marketing to upper 10%, Medicare For All, normal aging famiilies, parent care, Private Duty Home Care, Professional class retirees, profit in ALCA, Selling ALCA Business, Selling GCM Business, Uncovered Long Term Care, Uncovered MedicareServices, VIP Syndrome Tagged With: aging family, aging life care manager, aging parent crisis, care manager, case manager, Concierge Care management, concierge marketing, Entitled aging client, Gold standard services, marketing geriatric care management, marketing home care, marketing to entitled adult children, Medicare for All, nurse advocate, nurse care manager, Private duty homecare, Uncovered Medicare Services

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