Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Have an Ethical Dilemna Serving Wealthy Concierge Clients?

March 8, 2020

 

 

Geriatric Care Managers in Double Bind

Targeting concierge clients puts geriatric care managers /health care professionals, in a double bind. As a social worker, nurse or health professional practicing aging life or geriatric care management, the catch 22 you fall into is offering limited access to care management. Serving only the upper 10% was not part of our training. It was not part of our social belief system that all members of the community should have access to social and health care resources.

Restricting access to aging life or care management impacts 90% of older people’s ability to reach their full potential, negatively affecting their quality of life and further beats down unpaid family caregivers

But aging life or geriatric care manager chose to run a for-profit business that depends on the top 10%.

Thus a paradoxical situation where geriatric care managers find themselves with an ethical dilemma.

Limited Access to Health Care

Limited access to health care increases as we age. Most Americans will need geriatric care management and all long term care choices but will not have the money to afford it. 

Limiting access to geriatric care management to the upper 10% leads most Aging Life or geriatric care managers to an ethical dilemma.  Should we limit resources?

The physician of the 20th century treated all patients rich or poor and did not have a business model. Today’s managed care physicians see everyone on Medicare. But many do not take Medicare because of the low payments. Access to the physician diminishes even more with the advent of the concierge physician, who uses a business model to only treat those elders who can pay privately, which ends up being the upper 10%.

Here’s the Rub

Most aging life or geriatric care managers came to the field with inner core beliefs that health care should be available to all elders, yet they chose to start a GCM business where they can only afford to serve the top 10%. So here ‘s the rub.

That business cannot prosper if the aging life or geriatric care manager does not have long term concierge clients who can pay for it. The federal government does not fund the profession, so elders have limited access. Should you be part of this?

 Here is the ethical dilemma. It turns out that you must serve clients long term to make your aging life or geriatric care management thrive. Opening and closing cases short term, because they cannot afford home care or care management, makes care managers spend a good deal of their time finding new clients, taking away from delivering their valuable service.

Plus short term clients cut into your bottom line. Geriatric Care Management is not actually expensive per hour but when the client needs home care that is between $4000-$6000 a month older people who live below the 90% economic divide must stop or severely reduce services. Additionally, with increased home care, GCM visits increase due to accelerated care needs.

Sadly, GCM or ALCA services can only be utilized by the top 10%. Short term geriatric care management is affordable and very effective, but short term cases will not keep a business afloat. Aging clients will face a downward trajectory that leads to expanding care as they move toward death but long term care is not covered by Medicare.

Learn more about how to solve this double-bind by finding those long term clients who can afford you.

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW 

Join me for my newest free Webinar

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, Webinar Tagged With: aging life care manager, care manager, case manager, concierge care, geriatric care manager, nurse advocate, nurse care manager

Do You Have a Marketing Message That Works for Concierge Seniors Who Need Geriatric Care Management?

August 9, 2018

affluentseniors.jpg

Concierge Seniors are the segment of the market ALCA and GCM practitioners must reach. Why because they are the only clients who can afford care management long term because it clost 4-5 thousane a month and Medicare does not cover it. 

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

So How Do you reach these  top 10%  seniors?

 Aging life or geriatric care manager must offer  different benefits hyper-attention to seamless care to attract  athese top 10% concierge clients who can afford your services long term.

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your benefits to this democraphic must be communicated to the concierge customer

 The benefit’s include

You will  deliver exclutive professional solutions to the grueling aging care decisions families and clients must make so they will get the gold standard care they deserve

 

 Your your 5-star service offers expert professional answers for the tough choices aging family members must make about elder housing, medical care, personal care, quality of life, finances, end of life and the myriad mind-boggling decisions they face.

 

Your concierge marketing message must give this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.

Learn 5 critical success steps to start or run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its  4th edition.  Sign Up Now  

 

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

 

See you there.

Cathy Cress MSW

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, case manager, Concierge aging clients, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, marketing care management, marketing to concierge clients, marketing to the top 10$, nurse care manager, Webinar Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging life care start up, aging life geriatric care manager, aging parent crisis, care manager, certified case manager, Concierge Aging Client, concierge care, geriatric care manager, geriatric social worker, marketing geriatric care, nurse advocate, nurse care manager, parent care crisis

Do You Have a Marketing Message That Works for Concierge Seniors Who Need Geriatric Care Management?

July 18, 2017

affluentseniors.jpg

Concierge seniors deserve the same compassion, service and seamless points of the compass that an aging life or geriatric care manager can give each client.

BUT – aging life or geriatric care manager must use different branding and a  marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer

 The message is aging life or geriatric care management sells exclusively delivered professional solutions to the grueling aging care decisions families and clients must make.

 

 Your marketing messages have to telescope that your 5-star service offers expert professional answers for the tough choices aging family members must make about elder housing, medical care, personal care, quality of life, finances, end of life and the myriad mind boggling decisions they face.

 

Your concierge marketing message must give this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.

Find out more about the right marketing strategy in my  newest  free webinar 

Learn The 5 Steps to Reach the Concierge Client

August 23, 2017h 11:00 -12:00 PST

Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps

Learn more and get the details   

 Create a marketing strategy and messages that attract concierge clients 

Reach this target audience

Design products that exactly meet their needs

Obtain adult children’s buy-in           

Use words that will make them choose you

Get the contract signed with ease

Sign -up for my free webinar 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, Blog, case manager, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Webinar Tagged With: aging life and geraitric care manager, aging life care manager, aging life care start up, aging life geriatric care manager, certified case manager, Concierge Aging Client, concierge care, geriatric care manager, geriatric social worker, marketing geriatric care, nurse advocate, nurse care manager

Concierge Seniors Need the Same Aging Life GCM Skills As Other 90%

October 19, 2015

affluentseniors.jpg

 

 

 Concierge seniors deserve the same compassion, service and seamless points of the compass that an aging life or geriatric care manager can give each client.

An aging life or geriatric care manager must just use different branding, marketing approach and hyper- attention to seamless care to find these  middle class  concierge clients who are very affluent clients who can afford their services long term.

Find out more in my webinar Learn The 5 Steps to Reach the Concierge Client

 

Sign up  for my new free webinar 

Filed Under: Aging Tagged With: aging life and geraitric care manager, aging life geriatric care manager, Concierge Aging Client, concierge care

Older Concierge Client Facing the Same Aging Crisis As any Elder

October 18, 2015

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Well-heeled seniors in the US are retired doctors, engineers, publishers who ended their careers with great investments but also with defined pensions, a staple of the 50’s now almost defunct.

They may be wealthy but they face the same aging crisis that all  elders do, needing care ,facing the end of their life, negotiating thel almost impossible to find central point of entry to aging care.

They deserve the same compassion, service and seamless points of the compass that an aging life or geriatric care manager can give each client.

An aging life or geriatric care manager must just use different branding, marketing approach and hyper- attention to seamless care to find these clients who can afford their services long term.

Find out more in my webinar Learn The 5 Steps to Reach the Concierge Client

 

Sign up  for my new free webinar 

Filed Under: Aging Tagged With: aging life care manager, concierge care, geriatric care manager financial success, upper class elder

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