Concierge Adult Children Call you When They are in Caregiver Pain
When Adult Children call you they are looking for a product to sooth their caregiver pain. They see you as as a nurse practitioner or doctor who can prescribe the right painkiller to stop their caregiver anxiety, burnout, strain. They do not see Geriatric Care Managr as a pain killer because it is not a profession known like nurse practioner or doctors. They think you will have a specific care management product to sooth their caregiver pain.
Family caregivers have a pain -point from a particular parental crisis
-like their Mom cannot climb steps and needs to move , their Dad has dementia and is wandering. Their aunt is going in the hospital and need care afterwards- but the child lives long distance, their mother in law has fallen and need 24 hour care provider and they do not know how to find one, their loved want cannot drive anymore and need non medical care to help her remain at home. You need a menu of products that will offer multiple choices for each of the -each of the varied pain points the adult child who calls suffers.Like when you shop in the detergent isle of your grocery store. You do not need all detergents but the one you choose & need , like enviormental friendly beacuse you are living in a drought and water your garden with grey water from your washer.
Concierge Client’s Who Can Afford You Need VIP Pain Products
Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition
if you have a menu of pain-point products and Four Seasons services to deliver those products- rivals do not have.
Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.
All care management customers in upper 10% relate to products not peace of mind
Learn in my newest free webinar:
Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
VIP Products to Add to your Menu of Services
VIP services to Add to your Products