Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses

To get more help sign up for my holiday webinar on technology

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Ten Warning Signs You Are Working With a Dysfunctional Family

November 3, 2022

Ten Warning Signs you are Working with Dysfunctional Family represents critical information to share with long-distance caregivers before their holiday visit. Do you know them? They include contentiousness, anger, and cut off and all are listed below. These clinical issues give the visiting caregiver signs that they need to call a care manager and you the care manager the most challenging job of an aging professional. What you have to know is family system theory and be clinically skilled in entering this treacherous family system – to get care for an older person

1. Contentiousness – Old fights erupt; the siblings and parents get into arguments with one another about an old issue

2. Anger – Siblings and family members express physical anger, emotional abuse, financial abuse

3. Distancing & cut off – Some siblings or parents have nothing to do with family and may not speak to parents or siblings for long periods of time.

Ten Warning Signs You are Working with the Dysfunctional Family – Fusion, Denial, Triangulation, Entitlement

4. Fusion – Siblings and family members, such as the mother and eldest daughter, blend into one another, For example, the daughter sounds, acts, and has the same prejudices as the mother. . Think of the media’s portrayal of Lindsay Lohan and her mother.

5. Denial – Adult siblings do not see a decline in a parent, do not face reality, and do not take care of parent if he or she needs care.

6. Triangulation – Tension between two family members or siblings causes one to enlist a third family member or sibling to avoid change For example, two adult sibling object to the cost of care of an aging parent. They gang up on the third adult sibling who thinks the cost of care is reasonable and justified.

7. Sense of Entitlement – Siblings who are accustomed to purchasing services need not personally solve their own, children’s siblings or parents’ problems. This lack of engagement leaves them, unprepared and unwilling in getting involved in solving family tribulations.

Ten Warning Signs You Are Working with a Dysfunctional Family – Narcissism, Needy Adult Siblings, Substance Abuse, and Cut Off

8. Narcissism – One or more siblings has an “it’s all about me” attitude and

other siblings resent this. The self-absorbed sibling either does not participate

9. Needy Adult Siblings – These adult siblings feel starved for affection and often seek affection from professionals and other people in their lives for compensation for the care they didn’t receive as children.

10 . Substance and Other Abuse – The family and siblings have a history of drug, alcohol, and/or child abuse.

If this fits you you and your aging parent needs care may need to contact a geriatric care manager.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Know The Ten Warning Signs you are working with a dysfunctional family and position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Find Out More

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

2 Days left to Register 4 Webinar On Care Management -Content Marketing

July 3, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

Do you need an expert ALCA or GCM technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing will do that for your care management or care-managed homecare agency- getting overwhelming clicks&, opens, and new clients

WHAT IS Content Marketing ?

What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management” through the content of your videos, blogs, and social media posts.

Natasha Beauchamp Let an expert on ALCA or GCM technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the 4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

Why you need content marketing
How to shoot videos for your agency
How to shoot videos for your agency
What are easy-to-use social media sites
Critical software programs that make care management information flow
What you need in a website
with 1-1 interviews with CEOs of major care management software platforms
interview with Natasha Beauchamp on content marketing forALCA members

SIGN-UP

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Last Day to Sign Up for My Free January Webinar- Clinical Tools 4 Dysfunctional Family

January 5, 2022

Last Day to Sign Up for My Free January Webinar

Last DaySign Up for My Free January Webinar

LEARN 11 Vital Clinical Tools For Desperate Families Post-Holidays

Thursday, Jan 6, 2022, 02:00 PM PACIFIC Time (the US and Canada)

Last Day to Sign Up for My Free January Webinar

Give frantic adult children hope when they desperately call after the holiday

Join for my free Post-holiday webinar and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stocking.

Understand the Dysfunctional Aging Family System you must enter to get care for elders

Master 11Vital Clinical Tools to solve client problems
Take Six Clinical Steps Professional Must Take to Work with These Difficult Families
Get care for aging family members when the dysfunctional family members resist

SIGN UP Even if you cannot make the webinar -you can sign up you will receive a copy to watch later

Find out more in this YouTube for My YouTube, Channel Geriatric Care 1

Watch my Free YouTube Channel – Inquiry With Dysfunctional Aging Family After Holidays

4 Dysfunctional Family Markers Clinicians Can Face In New Years

December 27, 2021

The normal family is the hand grenade compared to the nuclear bomb of the dysfunctional family

When both are faced with a filial crisis of aging parents being dependent and the adult child needs to take over they cower or explode.

How Do You Know a Dysfunctional Family

1. They lack the ability to resolve conflicts

The dysfunctional family has frequent psycho-social blockages that prevent the family from growing emotionally. They fail miserably at moving through all family stages and orchestrating family rituals.

2. They Cannot make Life transitions

In each dysfunctional family most life transitions in the family, like birth, adolescence, and marriage have been very difficult to make, marked by a lack of support from the parents. Every holiday might be drunkenly be ruined. The parental figures are usually not in charge, nurturing, or able to establish establishes clear rules. They have never created an excel spreadsheet on tasks to do to orchestrate a holiday. Like a disease spreading down generations, they never knew how happily celebrate anything together, as their parents wrecked ritual occasions as well.

3. There are murky roles in the family

The chief role of the parent is characterized by a lack of leadership of the family and the ability to nurture the children. Mom rarely became the high priestess on Hanukkah or Christmas or any family ritual gathering, the family members generally do not believe the parent is there for them and can be depended upon. The concierge dysfunctional family is colored by bloody strained relationships and unresolved conflicts and ruined ritual memories.

4. They inspire great literature

The family is the inspiration for great literature. O’Neil’s wrenching plays A Long Day’s Journey into Night” portray the most miserable of dysfunctional families. Alcohol, drugs, and secrets that have been kept by all for generations splatter the pages of this great play mirroring all the ruined holidays children of dysfunctional families recall with horror. Prince of Tides a tale of a southern concierge dysfunctional family gives us a timelier glimpse of a family whose center can never hold together and whose blood oozes all over everyone from one generation to the next. Award-winning plays and films, like Tracey Letts August in Osage County about a ruined ritual funeral from hell when Julia Roberts tries to beat up drug-addled, drunk presiding mother Meryl Streep.

Rituals Bring Out the Worst in this family

In the dysfunctional family when an aging Mom does not make the very small things she was able to pull off like the Latkes or the Christmas cookies she always made every Hanukkah and Christmas, or cannot pull off big things like the daughter’s wedding someone has got to be the cook and family organizer, and resentments skyrocket – tempers flare – and the torch just might never get passed.

The family is again thrown into crisis. That means someone in the tribe has to take over -yet the dysfunctional family has no model or spreadsheet for any transition in power. They cannot pull off any ritual celebrations or even family Taco Tuesdays. Most critically when the rudderless head of the family needs care, these adult children cannot care for a parent who did not care for them.

Sign Up for My January Webinar on Working With the Dysfunctional Family

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Thursday, January 6, 2021, 2:00-3:30 PM

Give frantic adult children hope when they desperately call after the holiday

Join me

and learn how to come to the rescue of concierge dysfunctional families who found coal in their stockings.

Learn how to:

Understand the Dysfunctional Aging Family System you must enter to get care for elders

Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master the 5 Clinical Tools – you need – to solve these problems with your clients

Learn Six Steps Professional Must Take to Work with These Difficult Families

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Do I Need Social Media?

Social Media Main Plank of Care Manager Marketing Strategy

4 Ways to Get More Clients With Social Media–

How

5. Lack of Social Media Skills No Time to do? Hire Expert

SIGN UP FOR MY HOLIDAY WEBINAR –

1. Contentiousness – Old fights erupt; the siblings and parents get into arguments with one another about an old issue

2. Anger – Siblings and family members express physical anger, emotional abuse, financial abuse

3. Distancing & cut off – Some siblings or parents have nothing to do with family and may not speak to parents or siblings for long periods of time.

Ten Warning Signs You are Working with the Dysfunctional Family – Fusion, Denial, Triangulation, Entitlement

4. Fusion – Siblings and family members, such as the mother and eldest daughter, blend into one another, For example, the daughter sounds, acts, and has the same prejudices as the mother. . Think of the media’s portrayal of Lindsay Lohan and her mother.

5. Denial – Adult siblings do not see a decline in a parent, do not face reality, and do not take care of parent if he or she needs care.

7. Sense of Entitlement – Siblings who are accustomed to purchasing services need not personally solve their own, children’s siblings or parents’ problems. This lack of engagement leaves them, unprepared and unwilling in getting involved in solving family tribulations.

Ten Warning Signs You Are Working with a Dysfunctional Family – Narcissism, Needy Adult Siblings, Substance Abuse, and Cut Off

8. Narcissism – One or more siblings has an “it’s all about me” attitude and

other siblings resent this. The self-absorbed sibling either does not participate

9. Needy Adult Siblings – These adult siblings feel starved for affection and often seek affection from professionals and other people in their lives for compensation for the care they didn’t receive as children.

10 . Substance and Other Abuse – The family and siblings have a history of drug, alcohol, and/or child abuse.

If this fits you you and your aging parent needs care may need to contact a geriatric care manager.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

WHAT IS Content Marketing ?

SIGN UP Even if you cannot make the webinar -you can sign up you will receive a copy to watch later

Watch my Free YouTube Channel – Inquiry With Dysfunctional Aging Family After Holidays

The normal family is the hand grenade compared to the nuclear bomb of the dysfunctional family

When both are faced with a filial crisis of aging parents being dependent and the adult child needs to take over they cower or explode.

How Do You Know a Dysfunctional Family

1. They lack the ability to resolve conflicts

2. They Cannot make Life transitions

3. There are murky roles in the family

4. They inspire great literature

Rituals Bring Out the Worst in this family

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

Learn more about how to work with the dysfunctional family in Handbook of Geriatric Care Management 5th edition

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”