case manager Archives ⋆ Cathy Cress

Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

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Starting an Aging Life Business- Should you Choose a Partnership ?

September 1, 2022

Should You Choose a Partnership to Start a Care Management Business?

Should you choose a partnership if you are starting an Aging Life or Geriatric Care Management business? Before you think of marketing your start-up, you need a legal entity. Business start-ups are not only tough but take a long, very specific to-do list. There are legal ways to start a business. Should you choose a partnership in the first place depends on market sizing and a competition survey. If it is a go you have to have a legal entity to operate in. One entity. Partnerships are like a marriage without sex. Should you go forward? What legal bucket fits your needs? What legal form fits your needs and is the least dangerous?

Partnerships- Good Bad or Ugly?

Should you choose a partnership? Forming a partnership can be good, bad, or ugly, like Janus the Greek God of doors, depending on the parties and circumstances involved. So open the right door

Right Door to Partnership

Should you choose a partnership ?Partnerships are the simplest and least expensive of co-owned business arrangements. Additionally, businesses with multiple owners are more likely to survive longer than sole proprietorships, says Economist Brian Headd of the U.S. Small Business Administration

Partners share the cost of a start-up.
They share responsibilities and work.
They share business risks and expenses.
The complementary skills and additional contacts of each partner can lead to the achievement of greater financial results together.
Partners can offer mutual support and motivation.

Wrong door to Partnership

Partners in a general partnership are jointly and individually liable for the business activities of the other. If your partner skips town, you’ll be liable for all the debts, not just half of them.
They share any profits.
You do not have total control over the business. Decisions are shared, and differences of opinion can lead to disagreements, one partner buying out the other one, or even a dissolution of the union.
The wrong partner can negatively affect your reputation.
A friendship may not survive a partnership. Keep in mind John D. Rockefeller’s famous words: “A friendship founded on business is a good deal better than a business founded on friendship.”
When things go wrong as in any new business if you blame each other you have no deep feelings for the person, like a marriage engenders and expresses in sex to help you make up

Should you choose a partnership?Before entering into a partnership, it would be best to first determine whether or not you are suitable for this type of arrangement and if so, to thoroughly investigate possible business partners.

This is an SBA example of a partnership agreement

Find out more by subscribing to my YouTube channel from My Geriatric Care 1 Channel.

Why Do Care Manager’s in Business need a Rolladex on Speed ?

August 24, 2022

If you are an aging life or geriatric care manager- you need three databases. The second is a contact database or Customer Relationship Management database CRM. Think of them as your old Rolodex on speed.

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get the CRM database before you open your doors and fill it up with referral sources to your customers- mainly- elder law attorneys, trust officers, concierge physicians and all target professionals who refer families to you who need GCM.

You, the aging life or geriatric care management seller, must connect with aging families who need your product .The best way is through your CRM database and these key referral contacts.

As your company expands these Aging Life or GCM business connections grow more sophisticated. You start to manage a myriad of connections, across time, within each referral contact you do business with. Instead of using excel spreadsheets with marketing targets, with a CRM, you can send a form elder law letter to all elder law contacts individually addressed. You can use the CRM to track all calls, newsletters sent emails, or marketing visits to a concierge physician to track the ” touches” you made in marketing to that third party. It will do mass mailings and even newsletters.

You can add all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging- all the contacts that you use as your individual prescription or care plan

Cathy Cress MSW

2 Days left to Register 4 Webinar On Care Management -Content Marketing

July 3, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

Do you need an expert ALCA or GCM technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing will do that for your care management or care-managed homecare agency- getting overwhelming clicks&, opens, and new clients

WHAT IS Content Marketing ?

What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management” through the content of your videos, blogs, and social media posts.

Natasha Beauchamp Let an expert on ALCA or GCM technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the 4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

Why you need content marketing
How to shoot videos for your agency
How to shoot videos for your agency
What are easy-to-use social media sites
Critical software programs that make care management information flow
What you need in a website
with 1-1 interviews with CEOs of major care management software platforms
interview with Natasha Beauchamp on content marketing forALCA members

SIGN-UP

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Do You Want a new Affordable Geriatric Care Management Manual ?

June 23, 2022

New Low-Cost Subscription To Purchase My Affordable GCM Operations Manual

Introducing my new affordable subscription model , giving entrepreneurs and professionals who want to start a care management agency an affordable Care management manual a low-cost way to begin or grow their business.

You can now purchase my Affordable Care Management ManualGeriatric Care in its 5^th edition at a low-cost monthly subscription price. You can pay a small amount monthly and access the entire manual online to learn how to deliver 15 key geriatric care management products services step by step

The Features of my subscription price for my affordable Care Management Manual
15 Care Management Services or Products
A separate Forms Manual with 54 integrated forms
Electronic PDF so you can edit.

Check out my cost-effective subscription program which allows you to pay $65.00 a month for 11 months and access the entire manual online

6 reasons why your start-up business or restart GCM/ALCA business needs my affordable operations manual.

1. My Affordable Care Management operations manual through a monthly subscription will create and maintain the highest quality of gold standard service /products in your business.

2. My Low-Cost Care Management Operations Manual through a monthly subscription, becomes the primary tool for training your employees.

3. My Care Management operations manual through a monthly subscription, creates more time for the owner, by giving you written procedures for your business.

4. My Care Management Manual using my monthly subscription makes your business scalable thus allowing you to expand, open new sites and cover new areas.

5. With my Affordable Care Management Manual through a monthly subscription,you can make your care management agency more scalable to easily expand and grow your to a second office as the manual gives you a turnkey operation.

6. With my Care Management Manual through a monthly subscription, you Can Sell your GCM Business atTwice the Amount.

Contact

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