HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

July 30, 2020

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this summer is to sell your coronavirus product in an email marketing marketing campaign using an e-newsletter format in Constant Contact or Survey Monkey other choices

This will boost the clients you can serve as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop

Include VIDEOS IN your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

OFFER Quality of Life activities that your agency or another agency like the Hummingbird Program the Sage Eldercare provides virtually for seniors who are even more isolated, lonely, and depressed during the pandemic.
Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
Tell a story with the COVID products you want to advertise
Use your i phone to record your video
Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - JOIN ME FOR MY NEW FREE WEBINAR
    
    Create 5 Telehealth Products for COVID 19
    
    WHEN. THURSDAY AUGUST 6
    
    TIME- 2 PM Pacific Standard Time
    
    Care Management businesses are struggling with pandemic close-downs.
    
    Support your business bottom line, clients, and their families.
    
    Create 5 COVID-19 products.
    
    Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders.

Increase your bottom line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to:

Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client
Help a Local Family Assist a Loved One Safely Shelter in Place
Help a Long-Distance Family assist an Elder Shelter in Place
Help a Local Aging Family Care for an Elder Discharged From a Hospital
Help a Long -Distance Aging Family Care for an Elder Discharged From a Hospital
Help an Aging Family Assist a Loved one Recover from COVID at Home

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

REGISTER NOW

Offering a COVID care plan product for Long Distance Care Providers

July 27, 2020

Initial Intake

The first step for the Long-distance family members (LDF) worried about elder exposure and hospitalization is an initial consultation and intake with the client and LDF. This consult will identify the current status of the senior in the home environment. This care management consultation can be done with a HIPAA-compliant video conferencing service

Required Legal Documents Family Long Distance Family Needs
– The first thing that the geriatric care manager works on is to find out if the older person has the required legal documents – Advanced directives, POA/HCPOA & GCM HIPAA release because of the risk of both hospitalization and death due to age-related COVID-19. If these documents are not present, have a discussion with senior/LDF regarding their wishes, explaining that older adults over 65 are at higher risk for severe illness. The care manager will discuss who is to be the health care decision-maker and consult a family attorney or elder law attorney to complete. If they choose not to use an elder law attorney, as time is of the essence in the pandemic, they can suggest accessing AARP advanced directives documents for any state which can be executed quickly.
G0-Binder
If documents are completed, locate in-home and provide explanations to the family that they must give a copy to emergency contacts and physicians as required and place in planning binder. In the planning “Go binder” list all emergency contacts with phone numbers/e-mail addresses – family, friends, physicians, pharmacy, professionals providing in-home services. Also, list all medications and prescribing physicians in “Go Binder”. Upload documents into caregiving applications like caringvillage.com so the long-distance family always has the updated documents.

JOIN ME FOR MY NEW FREE WEBINAR

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

Care Management businesses are struggling with pandemic close-downs.

Support your business bottom line, clients, and their families.

Create 5 COVID products

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors

Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

Help a Local Family Help a Loved One Safely Shelter in Place

Help a Long-Distance Family Help a Local Loved One Shelter in Place

Help an Aging Family Help a Loved on Hospitalized for Covid-19

Help an Aging Family Help a Loved one Recover when Discharged from a

Nursing Home

Help an Aging Family Help a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

REGISTER NOW

Helping Older Adults Stay Socially Connected While Sheltering in Place

July 17, 2020

How do we stay socially connected while social distancing? During COVID -19?

We all need contact with other people

During COVID -19 this becomes harder as we age, especially as older people are at a greater risk to contract COVID- 19. Many of these elders live alone and are sheltering in place. But they suffer from isolation as they miss the social connections that bring joy to their lives. Some become depressed in the lonely world of shelter in place.

Connections promote wellness and are essential for good health. COVID-19 is not a time to completely isolate ourselves, rather, we need to take this time as an opportunity to foster relationships in new and creative ways, like technology and creative old fashioned pastimes. This takes a family member to help with, which is part of the socialization. If you live long distance find a local friend or neighbor who will wear a mask and social distance or if you are a long-distance care provider hire a geriatric care manager who can place a quality of life companion with your older relative like Geriatric Care Management Agency like Lifespan that offers a Well-Being Program

Use Technology

Call or video chat family and friends, if you have a computer or phone use facetime or Skype but better to use better technology, designed for seniors like Alexa Show 8
Have a virtual meal together invite your loved one through a link on Zoom and order a meal online for both of you at the same time.
Purchase Birdsong for seniors an easy touch tablet for games and to connect with family and friends
Help elder join a book club at the local library as libraries are opening up again
Help elder sign up for on-line local community college extension classes that might interest him or her
Subscribe to free online games for seniors through AARP
Have your older loved one play brain games for entertainment with Luminosity- https://www.lumosity.com/en/
Subscribe to audible
Identify what music they like and help them arrange to watch and listen on television or TV if they have an I Phone Make an I Phone playlist of their favorite
Find art they like and have them tour Google virtual museum collections
Go back in time

Write letters or give you loved-one a gift box or notecards with pictures or art they like, print out address labels for them and give them an address book with family and friends addresses
Play board games, word games, or even work on jigsaw puzzles together when you visit.
Watch a movie together. There are a variety of apps that can help you watch movies together, but it may be easier to find the same movie, and for everyone to watch at the same time. Get the popcorn ready!
Enroll a homebound client in a Senior Center Without Walls where they read books to them on the phone.
Take a walk. Fresh air is good for the body and mind. Movement is a great way to release endorphins in the body, which can soothe any existing feelings of stress but wear a mask, and stay 6 ft apart
Sit outside the front of your house with a mask on and wave to those walking by. The act of smiling raises endorphins.
For a loved one who likes nature, if they like crafts make a birdseed ornament purchase a birdfeeder and hang outside the window where the loved one can see. Get a bird field guide for the area and help identify birds who visit the ornaments or feeder to feed.
Subscribe to audiobooks for seniors from your library
REMINISCENCE- a win win-as people age they love this and you get their memories
Give your parent Storyworth. Print the prompts and drop off to your loved one then pick up and enter using the dictation on your phone then send it into Storyworth. At the end of the year, they get a printed book of reminiscence.
Join ancestry yourself and bring your computer to your older loved one’s home and show them your family tree as you build it. They can give you family history and memories as you create the family tree that you would miss when they are gone.
Get out old family albums and have them identify people in photos then upload the photos later to Google photos so you have both names of relatives, stories of pictures and photos digitally saved.

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Consult with Seniors on COVID-19 Safety Through Telehealth

June 29, 2020

Mixed Messaging to Seniors who are 80% of Deaths in COVID-19- Provide Safe Message Through Telehealth

The elderly and their families are confused about the government’s mixed message about COVID-19.Covid-19 is brutal on the elderly, with those 65 and older accounting for 80% of the U.S. deaths from data the Centers for Disease Control. The Wall Street Journal reports the same vicious statistic -80% of deaths in Europe are older people.

Each World Pandemic Picks its Victims

This is not just because older people die more than other populations. Each pandemic picks its victims. Only 13% of the estimated 12,469 U.S. deaths in the 2009-2010 H1N1 pandemic were among those 65 and older. The elderly’s apparent resistance to that virus was one reason the fatality rate was so low. The earlier H1N1 strain that caused the pandemic of 1918 and 1919 was much more virulent, causing an estimated 675,000 deaths among a U.S. population less than a third the size of today’s yet killed one-third of the world’s population. It wreaked havoc primarily of young adults.

CDC Muzzled in Telling Seniors & Citizens Real Science

The coronavirus increasing assault today is made 10 times worse by the mixed messaging in the US. The CDC, once the premier health agency in the world, is now muzzled and states that nursing home residents are at high risk to the coronavirus, where they estimate that 40-60% of all seniors will die. Yet now the CDC states nursing homes could reopen and defers to the state law when helping the family https://www.cdc.gov/coronavirus/2019-ncov/hcp/long-term-care.html.

The present administrations mixed messaging with Covid-19, like the CDC site’s confusing directions to seniors has according to the Kaiser Foundation undermined the public trust and left seniors and their families aimlessly looking for the safest path.

Geriatric Care Manager’s and seniors services need to create their own COVID-19 Telehealth products to help seniors and their families in their community.

Create that safe path for client’s yourself

JOIN ME FOR MY NEW FREE WEBINAR

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM:- 3:30 Pacific Standard Time

Geriatric Care Management Business has been devastated by COVID-19 shutdowns. Create 5 COVID-19

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to:

Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

Help a Local Family Help a Loved One Safely Shelter in Place

Help a Long-Distance Family Help a Local Loved One Shelter in Place

Help an Aging Family Help a Loved on Hospitalized for Covid-19

Help an Aging Family Help a Loved one Recover when Discharged from a Nursing Home

Help an Aging Family Help a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

REGISTER NOW

5 Ways Care Managers Can Bring Quality of Life to LGTBQ Elders

June 26, 2020

It is PRIDE MONTH but Many LGTBQ elders have a miserable Quality of Life.A recent report found that LGBT elders tend to have more medical problems, higher poverty levels social isolation than straight elders. Loneliness and isolation among LGTBQ elders bring” elevated rates of depression and mood disorders, anxiety disorders, post-traumatic stress disorder (PTSD), alcohol use and abuse, and suicide ideation and attempts, as well as psychiatric co-morbidity.” Same-sex partners are not allowed many of the resources afforded to spouses and biological family members during the aging process. LGBT elders tend to lack support from many mainstream aging programs such as senior centers and places of worship or they are afraid of the stigma and discrimination that could result from joining those programs.

Mainstream retirement communities often deny LGBT elder couples the right to live in them so they often continue to live on their own, even if they need access to the services offered by those communities. These elders may fear discrimination and be ostracized by housing staff and often stay in the closet to obtain housing. Because large numbers of gay elders choose to live alone, they have fewer opportunities for social interaction than their heterosexual peers.

Geriatric Care Managers and Aging Life Professionals can use quality of Life Activities to bring back joy to LGTBQ seniors. Here are five resources.

Use Reminiscence Therapy

As a result, many LGBT elders live in the community and can really benefit from the quality of life activities that geriatric care managers can bring into the home through a personal assistance service and Reminiscence Therapy

Arrange dinner parties and Outings for Emotional QOL

One LGBT program in California created social connections by arranging dinner parties, shopping trips, and grocery shopping.

Finding activities that help elders grow and nurture their emotional, intellectual, physical, and/or spiritual quality of life can help to nurture an older person’s whole life and bring back joy. For example, look at this youtube on an older woman who reconnected with art, which is her talent and spirituality and younger people plus her family, through a quality of life assessment.

Create LGTBQ Quality of Life in Assisted Living

But what about the quality of life for LGBT aging clients. This recent article in the New York Times shows how one retirement community responding and found joy for LGBT clients, where many LGTB aging clients have to fight for acceptance.

Read Journal Of Aging Life Issue on LGTBQ ELders

If aging life or geriatric care manager want to find resources for LGBT aging clients or more about their issues, The Journal of Aging Life Care has an article with many resources to help you serve these vulnerable clients in finding Joy and acceptance.

The Journal Of Aging Life has a resources list for a research tool for aging LGBT clients In the article below By Jennifer Crittenden

Read Handbook of Geriatric Care Management QOL Resources

The Handbook of Geriatric Care Management 4^th edition has a seminal chapter written by geriatric care manager Nina Herndon with a quality of life assessment to help you pinpoint the quality of life needs of all clients including LGTBQ seniors they serve Joy in addition to care ‘

With COVID-19 Share Nina Herndon’s VIRTUAL Activities Program with Your Clients

To respond to COVID-19 and the shelter in place orders for all seniors, who are the most vulnerable including LGTBQ seniors who may have already had HIV has developed a Sage Hummingbird Virtual program you can use remotely.

Nina also has developed the first activity kit for the quality of life, Joyful Moments , that you can use to train care managers on inventive activities to use in your own GCM or homecare program.

Find out more to help not only seniors with COVID but the most discriminated seniors besides seniors of color –-LGTBQ during PRIDE MONTH .

HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

How do you market a COVID-19 telehealth service?

Other Ideas to Add to your e-newsletter about COVID

Create 5 Telehealth Products for COVID 19

REGISTER NOW

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

How do you market a COVID-19 telehealth service?

Other Ideas to Add to your e-newsletter about COVID

Create 5 Telehealth Products for COVID 19

Initial Intake

Required Legal Documents Family Long Distance Family Needs

G0-Binder

How do we stay socially connected while social distancing? During COVID -19?

We all need contact with other people

Use Technology

Go back in time

REMINISCENCE- a win win-as people age they love this and you get their memories

Give your parent Storyworth. Print the prompts and drop off to your loved one then pick up and enter using the dictation on your phone then send it into Storyworth. At the end of the year, they get a printed book of reminiscence.

Join ancestry yourself and bring your computer to your older loved one’s home and show them your family tree as you build it. They can give you family history and memories as you create the family tree that you would miss when they are gone.

Get out old family albums and have them identify people in photos then upload the photos later to Google photos so you have both names of relatives, stories of pictures and photos digitally saved.