Who is Your Target Market in an Aging Life or geriatric care management business?
Your Target market is the rich and famous people who are your VIP clients plus three other wealthy groups. The lower 90%, cannot afford you. They only call when there is a crisis and because of the cost and that crisis usually leads to homecare. Homecare costs between 4000-and 6000 a month. This is why you need to serve the Concierge Clients in that top 10%. The upper 10% can afford that according to Pew research, in this nation of broad income disparity, and 90% below cannot.
Demand and not need determine the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, geriatric care management business.
Who Can Really Afford Geriatric Care Management
Your target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who are the Concierge Clients -rich and famous people-VIP can afford to hire a GCM or aging life care manager and a private duty home care agency and are willing and able to pay for geriatric care management services and homecare at 4-6K a month.
The Rich Have Gotten Richer 
This subset really represents the top 10% of the economic spectrum and more precisely among the Concierge Clients, rich and famous, VIP elders – the top 1% who actually held onto their share of national wealth in the 2008 economic crisis, gained quite a bit with Trump’s 2019 tax cut
During COVID President Biden remarked in his late April address to Congress. “At the same time, roughly 650 billionaires in America saw their net worth increase by more than $1 trillion . . . and they’re now worth more than $4 trillion.”
COVID HAS AFFECTED CARE MANAGERS’ CASELOADS AND BOTTOM LINES- So Sign Up to target the right clients who can afford private geriatric care management and home care
Sign Up For My new free webinar How to Find Concierge Clients Who Can Afford You
WHEN Tuesday, May 17th, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
What we will cover
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Why only the top 10% can afford private pay care management.
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Who Are the 5 types of VIP/Concierge Clients?
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Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
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Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
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How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
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How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
SIGN UP
REGISTER NOW
Do You Know The Best Phrases To Attract VIP Care Management Clients?
care.
presentation- and to arrange speaking gig’s at local women’s clubs, like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present and how to get leads through sign-ups after the presentation
When: March 15 2022
long-distance family
You can get radio interviews that promote your agency because CDC mask confusion is a hot subject headline nationally shown by front page articles in both the Washington Post and NY Times in last 2 days,
families visit for the holiday and seeing their elderly parents skating on very thin aging ice