Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Stop -Before Starting Geriatric Care Management Business – Do a Competition Survey

July 12, 2018

iStock_000085532435_Medium.jpg

If you are thinking of starting private geriatric care management, a competition survey is critical to decide if you can make a profit in this business

You are surveying who your competition is in the geographic area you want to serve. You are discovering if you can achieve market share in the area you choose to serve.

You want to create a survey that tracks the individual care manager’s in your services area, and find out what their hourly fee is, do they now include homecare, what geriatric care management services does each  GCM offer.

This will also tell you if the local market is too saturated for your new business to compete with the other care management agencies. It will test whether you can make a profit- can you make money, pay your bills, actually go to the next step while doing good?

Fewer businesses are failing in 2018 for many reasons. One is the tendency of would-be entrepreneurs to evaluate business opportunities more carefully before taking the plunge, by doing a competition survey.  Potential company founders are more selective than they used to be.  This means fewer marginal companies – businesses whose products are not needed or whose markets are already being served by other businesses –  are being formed. As a result, the average American company is stronger and more likely to survive than it once was. This means doing a competition survey to find out if your product care management is really needed in your market and are too many geriatric care management competitors, in your area for you to successfully compete as a new business.

Learn how to do your market assessment and competition survey ( or secret shopper)  in the Handbook of Geriatric Care Management 4th edition and discover whether you have enough customers in your area to start your care management business. Don’t Guess and fail.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care management market sizing, care management start-up, case manager, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: aging life and geraitric care manager, business plan for aging life or geraitric care management, care management, case management, competition survey, geriatric care manager, home care care manager, market survey, nurse advocate, nurse care manager, small business failure, Start up aging life care agency, start up geriatric care management agency, start up geriatric care manager

Are Your Concierge Geriatric Care Management Services Like a 5 Star Hotel? 12 Questions

July 10, 2017

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Are your concierge Geriatric Care Management services like a 5-star hotel?

  1. Do you make a commitment to service —whatever that means?
  2. Do You answer the phone within 2 rings
  3. Do you make sure the care manager doing the initial assessment is there within a day?
  4. Do you guarantee that professional is “the best’ –A Certified Care Manager who is board certified, educated, trained and qualified to assess an elderly or disabled person’s situation and recommend and monitor needed services.
  5. Does your staff never slip into the VIP Syndrome 
  6. Do you follow the ethics and standards of practice of your profession while offering exceptional service
  7. Do you offer Products that the concierge client wants and desires example VIP Care Management
  8. Do you provide rapid callbacks and a higher level of personal interaction?
  9. Do you have a “Total care management platform.” –the Rolls Royce model of geriatric care management.
  10.  Is your Care Management staff more than gracious and always smiles
  11. Are your Care providers impeccably groomed, wear uniforms, highly screened and trained to both give the most professional client care that also caters to concierge clients’ needs and wants – directed by the geriatric care manager’s care plan.
  12. Do you train your staff in types, needs, best resources and demands of the Concierge entitled family

Learn More

 

Join me for my newest free Webinar

 

 How to Make a Profit Serving the Older Concierge Clients,

August 23, 2017h 11:00 -12:00 PST

Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps

Learn more and get the details  

 

Reach this target audience

Design products that exactly meet their needs

Obtain adult children’s buy-in           

Use words that will make them choose you

Get the contract signed with ease

Avoid the VIP Syndrome

Understand the clinical care management Approach to the demanding entitled client

 

 

 



 

 

Filed Under: Aging Tagged With: care management, concierge aging clients, concierge clients, geriatric care manager

Stop -Before Starting Geriatric Care Management Business – Do a Competition Survey

April 3, 2017

iStock_000085532435_Medium.jpg

If you are thinking of starting private geriatric care management, a competition survey is critical to decide if you can make a profit in this business

You are surveying who your competition is in the geographic area you want to serve. You are discovering if you can achieve market share in the area you choose to serve.

You want to create a survey that tracks the individual care manager’s in your services area, and find out what their hourly fee is, do they now include homecare, what geriatric care management services does each  GCM offer.

This will also tell you if the local market is too saturated for your new business to compete with the other care management agencies. It will test whether you can make a profit- can you make money, pay your bills, actually go to the next step while doing good?

Fewer business are failing in 2018 for many reasons. One is  the tendency of would-be entrepreneurs to evaluate business opportunities more carefully before taking the plunge, by doing a competition survey.  Potential company founders are more selective than they used to be.  This means fewer marginal companies – businesses whose products are not needed or whose markets are already being served by other businesses –  are being formed. As a result, the average American company is stronger and more likely to survive than it once was. This means doing a competition survey to find out if your product care management is really needed in your market and are too many geriatric care management competitors, in your area for you to successfully compete as a new business.

Learn how to do your market sizing and competition survey and discover whether you have enough customers in your area to start your care management business. Don’t Guess and fail.

 

 

Filed Under: Aging, Blog, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, Webinar Tagged With: aging life and geraitric care manager, business plan for aging life or geraitric care management, care management, case management, competition survey, geriatric care manager, home care care manager, nurse advocate, nurse care manager, small business failure, start up geriatric care manager

Should you Take a Dysfunctional Family Care Management Case Over the Holidays

December 19, 2016

Should You Take a Dysfunctional Family Case Over the Holidays or at Any Time – What does it Take?

  1. Do you know the right caseload mix you must have to handle these very heavy care families?
  2. Do you have 5 years of geriatric care management practice, a master’s degree to understand and work with them???
  3. Do you have the business model to realign your caseload for both light & Heavy cases?
  4. Can you increase your staff to do it?
  5. Do you know aging family dynamics or do you have a staff member who does?
  6. Have you done a financial forecast to handle them?
  7. Do you know how many heavy cases you can handle?
  8. Do you have care managers who can work with complex dysfunctional families?

     9.Are you ready to be fired and have an account receivable problems that come with these cases?

Watch this video below on the decision.

Find out more in Emily Salz and and Lynn Hackstaff’s chapter Family Conflicts, Dependence and Mutuality : Care Management and the Dysfunctional Family. Handbook of Geriatric Care Management 4th edition.Jones and Bartlett 

Handbook of Geriatric Care Management, Fourth Edition

Filed Under: Aging, Blog, Dysfunctional Aging Familu, Families, Fiscal Elder Abuse, Geriatric Care Management Business, Geriatric Care Manager, Holiday Rituals in Aging Family, Long Distance Care, News, Quality of Life for elders, Siblings Tagged With: aging dysfunctional family, aging life care manager, care management, care manager, case manager, dysfunctional family, geriatric care manager, nurse care manager

How to Do an Inquiry With a Dysfunctional Family

October 26, 2016

A successful care management inquiry with a Dysfunctional aging family takes understanding how to identify them on the phone. Family members who call may have “anger “buttons that you cannot push or risk losing the getting a new case out of your inquiry. Find out what these “anger” buttons are before you do an telephone inquiry with and aging family

 

Filed Under: Aging, Families, Geriatric Care Manager Tagged With: aging life or geriatric care management, care management, dysfunctional family, geriatric care management, inquiry

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