Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Know Best PR & Marketing Strategies to Find VIP Clients?

April 6, 2022

How to Find  VIP Concierge Clients

Who is Your Market in an Aging Life or geriatric care management business and how to find VIP Clients?

How do you find VIP Clients & Why? This market includes the ” rich and famous” like Mrs. Astor,  film /TV star Betty White or Rolling Stones drummer Charlie Watts  -people who were your VIP clients and four other wealthy groups in the upper 10% of the economy. Homecare costs between $4000-and 6000 a month.  Medicare does not cover home care or care management. This is why your market is in that top 10%. The upper 10% VIP client can afford you according to Pew research, in this nation of broad income disparity, and 90% below cannot.

 

  • Join me in my newest FREE Webinar

  • How to Find  VIP Concierge Clients Who Can Afford You
  • WHEN Tuesday, May 17th, 2022
  • WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th, 2022
  • Sign -UP to find VIP clients

  • What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients through hot mapping & Market Studies
    • How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
  • Find Out More to Sign -up  VIP clients

  •  Contacts for Cathy Cress MSW YouTube channel: 
  • Who Are the 5 types of VIP Clients?

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies
  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
  • How to Use Free PR to Use to Find Adult Children of VIP Clients 

SIGN UP HERE

 

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA Public Relations, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Black Entrepreneur RB, Black RN, Black Travel RN, Blog, Concierge Care Manager, Concierge Client, Concierge Marketing, elder care manager, entrepreneur RN, Families, Features vs Benefits, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM Operations Manual, GCM Webinar, Geriatric Care Manager, geriatric social worker, Marketing to Assisted Living, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, VIP Aging Client, VIP marketing, VIP Marketing Plan, VIP Public Relations, VIP Sales Tagged With: adult children of VIP parents, aging concierge Clients, aging family, aging life care manager, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Care Management marketing plan, care manager, case manager, concierge marketing, Entrepreneur GCM, Find VIP CLients, Finding Concierge Clients, geriatric care manager, geriatric care manager PR, nurse advocate, nurse care manager, Nurse Entrepreneur Network, Public Relations, Webinar VIP Clients

Want the Care Managment Benefits You Can show an Elderlaw Attorney?

February 21, 2022

WHO IS YOUR TARGET MARKET

How do you sell your care management to an elder law attorney? As a geriatric care manager, you want to have success in marketing to this group? Why? prime targets are  3rd party targets including elder law attorneys. They are in the top five third parties who do not hire you but make great referrals to your agency. How do you sell your care management -your business financial success depends on third parties like elder law attorneys, who will refer these sometimes-desperate adult children and their aging parents.

These good  3rd part targets will refer elders and their families to you if you have a really good marketing campaign to reach them. This ” golden” group includes elder-law attorneys, trust officers, upscale assisted living, and concierge physicians.  More third parties for you to contact to grow your business include the county and state senior services,  information and referral agencies in each county, funded by the Older Americans Act, hospital-based care managers, and physicians, including geriatricians and internists.

All of these marketing targets serve the same demographic as you do. However, the first group serves the same financial demographic as you do elders in the top 10%

The more elder law attorneys who will refer adult children to you, the better the chances of your financial success at your GCM or aging life business. But how do you sell your care management through designing your marketing campaign?

HOW DO YOU SELL CARE MANAGEMENT  TO AN ELDERLAW ATTORNEY?

How do you sell your care management to an elder law attorney? Once you make an appointment with an elder law attorney,  you sell care management or products to her. First, you describe the facts about services and position your business So show them you are the best care management agency in your area to serve her or him.

Your business financial success depends on selling to third parties like elderlaw attorneys, but you have to use specific sales points. The next important sales point and the key one is you showing the elder law attorney how using your agency will “benefit him or her” in his or her practice.

How do you sell your care management- through your value to a key 3rd party? For example, elder law attorneys are skilled in their field of law but not skilled in working with dysfunctional families, rife with divorce, sibling rivalry, and bad parents. Many entitled parents did not care for them as children and now they are expected to care for that parent. A benefit to an elder law attorney who is not skilled in therapy is  Care Managers are therapeutically skilled in dealing with these angry adult kids, blood, or step from a broken nest.

WHAT BENEFITS  SELL GERIATRIC CARE MANAGEMENT TO ELDERLAW ATTORNEYS?

Benefits for elderlaw attorneys can show them  “What’s in it for them by referring to you.

  • You are a health care professional who can assess capacity BENEFIT you will always advise whether the older client has the ability to make legal  decisions
  • You are an expert  with dysfunctional  families BENEFIT–You can take therapy off att plate and help family members support the client’s legal care decisions
  • You Can Facilitate family meetings over non-titled assets like the salt and paper collection BENEFIT  so the attorney who is not a therapist can work on more important legal titled assets like property

LEARN TO SELL THE BENEFITS NOT THE FEATURES OF CARE MANAGEMENT

Find out when you sell the benefits your care management skills care managers bring to an elder law attorney and other key third-party targets you meet with to garner their business and referrals.

Sign up for my free webinar coming up very soon and already nearing the 100 person limit 

 

When: March 15 2022

 


2 PM-3:30 PM PST
Learn
 

A feature is a fact   

A benefit tells your customer the advantages of those facts   

 

 

Take Advantage of One Time Low Offers on Products

Sticky note on blackboard, Limited time

 

 

 

 

 

 

 

You will learn

  • The difference between selling features vs benefits
  • You will learn how to sell the benefits of your services for each 3rd party you  serve
  • How Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients
  • The Benefits that make you5 sale to upscale Assisted Living, accountants, financial planners, Hospice
  • Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

SIGN UP 

 

Filed Under: Adult children, Aging Family, Benefits, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits of Geriatric Care Management Software, Benefits to Third Parties, Benefits vs Features, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, entrepreneur, entrepreneur business, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, geriatric care manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Home Care, Marketing plan, Marketing Strategy, marketing to edlerlaw attorneys, Marketing to top 10% Tagged With: aging family, aging life and geriatric care management, Aging Life Care Association, aging life care manager, aging parent crisis, ALCA marketing, Benefits vs Features, black american geriatric care managers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Care Management marketing plan, case manager, elderlaw attoreys, elderlaw attorney, geriatric care manager, geriatric care marketing, home care business, Home care marketing, marketing geriatric care, marketing target, marketing to 3rd parties, MARKETING TO ELDERLAW ATTORNEYS, marketing to third-parties, nurse advocate, nurse care manager

Is Your Business Marketing Plan 4 Updated With Omicron Scourge ?

January 14, 2022

 Do You Have a Care Management or Home Care  Marketing Plan For the Omicron Explosion?

 

Omicron explosion  Covid-19

How do you successfully market the safety of your care management or home care business during the 2022 Omicron worldwide surge?  How can you overcome customers’ hesitation to use your agency when Omicron still wildly spikes, variants may be around the corner, most Americans are predicted to get Omicron  as Omicron/ COVID surge all over the world

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING  PLAN?

 

Omicron Marketing Plan

During the Omicron explosion, your audience is everyone who wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your website like Lifespan, a geriatric care management agency in Santa Cruz, Ca?

Will you use videos of your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan during the omicron explosion to make clients choose you over the competition in your area?

During this worldwide omicron infestation, will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at home, or going into the hospital and recovering after hospitalization?

 

According to the CDC, more data are needed to know if Omicron infections, and especially reinfections and breakthrough infections in people who are fully vaccinated, cause more severe illness or death than infection with other variants. So spreading your agency safety policy through social media, your newsletter, your website, and talking to clients is critical and it needs to go into the revision of your marketing plan ASAP.

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management  and find Webinars on COVID Safety

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, COVID-19 Safety, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, marketing Omicron safety, Marketing Plan for COVID, Marketing Strategy, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron varient, Omicron Webinar, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, Omicron, omicron marketing, Omicron Safety, target audience, Updating marketing plan ALCA

Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

August 19, 2021

 Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant?  How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

You need to update your marketing plan now because during the COVID Delta Variant explosion your audience wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID , recovering from COVID at Home, or going into the hospital and recovering after hospitalization

 

Join me for my Latest Webinar

3 Steps to great webinar content

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the 4 CEO’s of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

PM-3:30 PM Pacific Standard Time

SIGN UP 

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

What are easy-to-use social media sites

How to shoot videos for your agency web site

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing & a newletter

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

SIGN-UP

 

 

 

REGISTER 

 

 

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

Filed Under: agency COVID -19 Safety Plan, Aging, aging family and COVID, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & CDC New Mask Confusion, ALCA COVID-19 Crisis, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, Blog, Concierge Care Manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, COVID Agency Safety Plan, Covid-19, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 GCM Safety Procedure, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black start-up geriatric care management, Black travel nurses, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, Delta Variant, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

Is Your Marketing Plan 4 Your Business Updated For Scary Semi – Post COVID?

April 21, 2021

 Do You Have a GCM Marketing Plan For 2021- Semi-Post  COVID?

How do you successfully market the safety of your care management or home care business during the 2021 “-Semi-Post Pandemic “?  How do you overcome customers’ hesitation to use your agency when COVID-19 slowly diminishes, vaccination accelerates, yet all elders are not fully vaccinated, COVID still wildly spikes, variants abound, vaccines are pulled off the market, and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

Your audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home, or going into the hospital and recovering after hospitalization

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your Safe homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines taken off the market and 8000 American still die each day.

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency during the “Semi-Post

“Pandemic, when family care providers are still hesitant to trust your services because of COVID

 

Learn to Use public relations and marketing to show you are focused of staff safety by developed protocols. Testing, infection control and procuring the safest personal protective equipment (PPE)

 

COVID services by showing you follow the new CDC’s leaderships safe path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

.

You will learn

 

 

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services

 

  • 7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides to safety from the diminishing but still present virus in the US.

 

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

 

  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP 

You are invited to a  free Zoom webinar.

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada) 
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, Blog, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

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