Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Is Your Marketing Plan 4 Your Business Updated For COVID?

January 26, 2021

 Do You Have a GCM Marketing Plan  During COVID

Marketing plans have to be updated regularly when changes occur in your market – like the COVID pandemic. When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out constantly updated marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. But have you updated it for COVID?

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

3.Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

4. It forces you to update your marketing plan to overcome new barriers in your market like a pandemic

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

Your new audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca. Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over your

competition in your area? Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home, or going into the hospital and recovering after hospitalization

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

Filed Under: Aging, aging life care manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

New Free Webinar-Sales and Marketing to Find the Client Who Can Afford Long Term Care

March 31, 2020

4 Hours Left to Sign Up

Free Webinar-GCM Sales and Marketing to Find the  4 Types of VIP Concierge Clients

Presented by Cathy Jo Cress MSW author of Handbook of Geriatric Care Management

March 31, 2020

 

-2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types.

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, Borderline narcissistic family, borderline-narcissistic families, Care Management Products, care manager, Concierge aging clients, concierge clients, Dysfunctional aging family, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to conservators, marketing to upper 10%, narcissistic client, nurse advocate, nurse care manager, Sales, Sales in geriatric care management, Selling GCM Business, Wealth Management Departments, Webinar Tagged With: adult children of concierge parents, Aging Concierge client, aging concierge Clients, aging life care manager, aging parent care, ALCA marketing, Care Management marketing plan, care manager, case manager, Concierge Care management, concierge marketing, Free webinar marketing, geriatric care manager, Gold Standard ALCA Products, Gold Standard GCM Products, Marketing, marketing aging life or geriatric carre management, nurse advocate, nurse care manager, strategic marketing plan, VIP clients

Medicare For All Includes Long Term Care – Perhaps Pay Attention Now With -Covid 19 Raging ?

March 25, 2020

Long Term Care Not Covered by Medicare

Geriatric Care management and home care, among other critical services tin aging are not covered Long term care services, is not covered by Medicare. In Bernie Sanders & Elizabeth Warren’s Plan, Medicare for all would cover long term care, a point that the Washington Post said that Sanders did not emphasize enough.

Medicare For ALL Would Cover Long Term Care 

Time Magazine, recently reported that Covid-19 ‘s effect right now is making Medicare for all seem like the present need nor an unaffordable dream . The “Department of Housing and Urban Development halted foreclosures and evictions during the emergency; the Department of Education slashed federal student loan interest rates to zero and will allow borrowers to completely suspend payments if needed; Congress is negotiating a plan to send direct cash payments to families, and a version of paid sick leave just became law.”

What If We Had Medicare For All During Covid 19 Pandemic?

If we had Medicare for all during the Covid 19 pandemic, we would be better able to disburse funds in emergency situations and to purchase necessary machinery, such as ventilators ( that only the president seems to be able to dispense through the Defence Production Act & does not, during a crisis and get them where they need, like the 30,000 needed and missing in New York) face masks that as so needed that the CVC recommended bandanas and a 10-year-old student in Boston is sewing herself the height of the pandemic right now.

Unlike our current health care system, Medicare for All would include specific funding for dealing with pandemics or other health emergencies that could be distributed quickly without requiring additional legislation of presidential planning, which seems not to have happened at all. The United States cannot be left unprepared for mass health risks like COVID-19. It is time to put in place Medicare for All and better protect the health of the American public.

 

Ethical Dilemma

This lack of Medicare covering Long term care leaves geriatric care managers in an ethical dilemma of being able to only be able to serve the upper 10% and leaving 90% of seniors and thus under 64 with chronic care needs like MS, unserved.

 

Elizabeth Warren’s plan for Medicare for all could cost 20 Trillion over 10 years. Existing Medicare over the 10-year period would cost 16 trillion. The bill we are just passing in Congress to fund is 2 Trillion. We will need another bill. Are all the mounting deaths from Covid 19, 55,000 people with Covid 19 and counting, disruption to business, our lives and the hospital really worth not paying attention to Medicare for All- which it looks like we just might be able to afford?

Find out about this ethical dilemma and what care managers must do to serve the upper 10%, and ignore lower 90%, who have no long-term care under Medicare .

Since geriatric care management must be privately paid for, in the absence of coverage under present Medicare, in spite of our moral dilemma

Learn 5 critical success steps to start and run a profitable, GCM business

Free Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Ethical Dilemma in serving only Top 10%

Who They Are- 4 Types

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

Filed Under: ALCA Disaster Plan, ALCA Ethical Dilemma, Blog, concierge clients, Concierge Senior, coronavirus, Elderly Disaster Plan, Emergency Plan, FREE MARKETING WEBINAR, FREE WEBINAR, geriatric care manager start up, marketing to concierge clients, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Nursing Home disaster plan, on-call staff, Paying for Long term care Tagged With: adding geriatric care management, aging life care manager, aging life geriatric care billing data base, aging life or geriatric care marketing plan, aging parent crisis, Care Management marketing plan, Coronavirus & Medicare For All, coronavirus and seniors, Coronavirus disaster plan, cost of long term care, free webinar, Free webinar marketing, geriatric care manager, geriatric care manager. webinar. free welinar, Medicare for All, nurse advocate, nurse care manager, pandemic, paying for geriatric care management, paying to long term care, seniors &Coronavirus

New Free Webinar-Sales and Marketing to Find the Client Who Can Afford Long Term Care

March 13, 2020

Free Webinar-GCM Sales and Marketing to Find the  4 Types of VIP Concierge Clients

Presented by Cathy Jo Cress MSW author of Handbook of Geriatric Care Management

March 31, 2020

 

-2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types.

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, Borderline narcissistic family, borderline-narcissistic families, Care Management Products, care manager, Concierge aging clients, concierge clients, Dysfunctional aging family, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to conservators, marketing to upper 10%, narcissistic client, nurse advocate, nurse care manager, Sales, Sales in geriatric care management, Selling GCM Business, Wealth Management Departments, Webinar Tagged With: adult children of concierge parents, Aging Concierge client, aging concierge Clients, aging life care manager, aging parent care, ALCA marketing, Care Management marketing plan, care manager, case manager, Concierge Care management, concierge marketing, Free webinar marketing, geriatric care manager, Gold Standard ALCA Products, Gold Standard GCM Products, Marketing, marketing aging life or geriatric carre management, nurse advocate, nurse care manager, strategic marketing plan, VIP clients

How Do You Sell Care Management to Elderlaw Attorneys?

February 12, 2020

WHO IS YOUR TARGET MARKET

As a geriatric care manager, do you want to have success in marketing to elderlaw attornies? Starting or sustaining an aging life or care management business depends on selling care management to customers who will buy will your product /service. Many are customers like adult children of aging parents who will purchase your care management services/products directly because their hair is on fire. But your business ‘s financial success also depends on third parties like elderlaw attorneys, who will refer these sometimes-desperate adult children and their aging parents.

They include good targets who will refer elders and their families to you in you have a really good marketing campaign to reach them. This ” golden” group includes elder-law attorneys, trust officers, upscale assisted living and concierge physicians.  More third parties for you to contact to grow your business include county and state senior services,  information and referral agencies in each county, funded by the Older Americans Act, hospital-based care managers, and physicians, including geriatricians and internists.

All of these marketing targets serve the same demographic as you do. However, the first group serves the same financial demographic as you do elders in the top 10%

.The more elder law attorneys who will refer adult children to you, the better the chances of your financial success at your GCM or aging life business. But how do you design your marketing campaign?

HOW DO YOU SELL GCM OR ALCA TO AN ELDERLAW ATTORNEY?

Once you make an appointment with an elder law attorney, how do you sell your services or products to her? First, you describe the facts about services and position your business so show them you are the best care management agency in your area to serve her or him.

But what is most important is you show the elderlaw attorney how using your agency will benefit him or her in his and her practice. What is your value to this key 3rd party? For example, elder law attorneys are skilled in their field of law but not skilled in working with dysfunctional families, rife with divorce, sibling rivalry, and bad parents. Many entitled parents did not care for them as children and now they are expected to care for that parent. Care Managers are skilled in dealing with these angry adult kids from a broken nest.

WHAT BENEFITS  SELL GERIATRIC CARE MANAGEMENT TO ELDERLAW ATTORNEYS?

Here are some benefits you can show an elderlaw attorney you can offer her or him by referring to you.

You are a health care professional who can assess capacity BENEFIT you will always advise whether the older client has the ability to make legal  decisions

You are expert  with dysfunctional  families BENEFIT–You can take therapy off att plate and help family members support the client’s legal care decisions

You Can Facilitate family meetings over non-titled assets like the salt and paper collection BENEFIT  so the attorney can work on more important legal titled assets like property

LEARN TO SELL THE BENEFITS NOT THE FEATURES OF CARE MANAGEMENT

Find out many more benefits your care management skills care managers bring to an elder law attorney and other key third-party targets you meet with to garner their business and referrals.

Sign up for my free webinar coming up very soon and already nearing the 100 person limit

Join me in my new FREE Webinar  
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: March 6, 2019
2 PM-3 PM PST
Learn

The problems you solve for 3rd parties so they will refer to you.  

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the  sale

  • •Sign -Up – 

 

 

Filed Under: Adult children, Aging Family, Benefits, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Blog, GCM Benefits, Marketing aging life care, marketing ALCA /GCM, marketing care management Tagged With: aging family, aging life care manager, aging parent crisis, ALCA marketing, Benefits vs Features, Care Management marketing plan, case manager, geriatric care manager, home care business, Home care marketing, marketing geriatric care, marketing target, marketing to 3rd parties, MARKETING TO ELDERLAW ATTORNEYS, nurse advocate, nurse care manager

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