Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Brand Geriatric Care Management?

October 10, 2020

Branding is one of the most important parts of your marketing plan.

Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.

Branding Is About Managing People’s Image of Your Agency

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages

Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

 

 FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Beneifits, brand, branding, branding ALCA business, Branding GCM Business, care manager, case manager, Concierge aging clients, Concierge caregivers, Concierge Client, COVID, elder care manager, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, Public Relations, Social Media for Care managers, social media marketing, social media marketing campaign, Webinar Tagged With: adding GCM to non-profit, branding, branding new non-profit GCM agency, geriatric care management, non-profit culture

Understand Branding Like Your Business Depended on it!

October 1, 2020

Does Your Company Have a Great Brand During COVID?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid and Keenex have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your  for profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

 FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

We are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

Understand Branding Like Your Business Depended on it!

December 7, 2019

Does Your Company Have a Great Brand?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your nonprofit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

SIGN UP NOW  

Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

Why Do You Need To Create a Great Brand for Your New GCM ALCA Business?

October 16, 2019

Branding is one of the most important parts of your marketing plan.

Do you understand how to create a brand for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.


Geriatric Care Management and Aging Life are not so lucky with a strong national brand.

After over 30 years, GCM and now ALCA remain aging’s best-kept secret. So your own agency needs a  very strong brand. What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean financial success for your non-profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

 Branding is about managing people’s image of a company

It is making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
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  • How to Become Financially Literate
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  • How to Give GCM Concierge Service
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  • How to Bill 85% of your time
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  • What GCM Products Services to Sell
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  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  •  
  • SIGN UP NOW

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

 
https://youtu.be/DOg6hA7vn_U

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, brand, branding, branding ALCA business, Branding GCM Business, care manager, GCM financial literacy, GCM Start -Up, GCM technology, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager start up, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, nurse advocate, nurse care manager Tagged With: aging life care manager, brand idenity, branding, Branding GCM for profit agency, branding Geriatric care management, branding new non-profit GCM agency, care manager, Co-Branding, nurse advocate

Co-Branding GCM and PDHC Critical Step

March 26, 2015

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

 

If your private duty home care agency adds geriatric care management they must create a co- brand.   Why- this integrates the trusted PDHC brand with the new GCM brand.  This is called co-branding

 

By co-branding, you show that you are not only delivering a home care product to keep clients safely at home but also enhancing your service with a new concierge geriatric care management service. This new product solves client and aging family’s problems by navigating the confusing web of senior services and coming up with wonderful solutions, in addition to home care.

 

The PDHC needs to create a new GCM brand that is distinct from the PDHC brand.  This distinct GCM co grand must have it’s own name, logo, company colors, website, business cards, letterhead, key messages yet link to the larger PDHC services and brand.  Your new co-brand must contain old-fashioned trust from your PDHC, to get new customers, grow and make a profit.


Hiring a branding firm  to do this- immediately after you decide to merge the GCM program is a critical success factor.




 

 

 

 

Filed Under: Aging Tagged With: branding, expanding private duty home care, geraitric care management, private duty home care

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