Start-Up GCM ‘s must learn to Market
If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done this) – do marketing and public relations. Here is a helpful start – the beginning of a PR Marketing Checklist.
This list was created by legendary former GCM Merrily Orsini, who created the model adopted by Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing
Start-Up Geriatric Care Management PR/ Marketing Checklist
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and Defined Prospects-Third Parties- including a prospect profile
Services needed to complete- Identify prospects-Third Parties. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
Want to know more?
January 23 @ 2:00 pm – 3:00 pm PST
4 DAYS LEFT TO REGISTER
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST Thursday January 23, 2020
Find out more in the YouTube from My Geriatric Care 1 Channel.