10 Do’s &Don’ts Doing the Dysfunctional Family Calls Post Holidays

November 26, 2021

Most Calls for Care Managers Post Holidays

More than half of the aging families who call you inquiring about services will be dysfunctional families post-holidays. The great majority of calls will come from adult children. If you want to make the sale during the inquiry you have to know how to handle these dysfunctional family members on the phone and give them enough trust in you to sign your contract and give you a deposit for your services.

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How Do You Get Them To Trust You Enough to Sign Contract with Dysfunctional family Post holidays?

Do Be Objective
Do Use Active Listening
Do Give them Hope you can solve their family problem
Do a two-part inquiry and have the problem defined in the first part done by a skilled administrative Assistant
Do study the problem before you do the second call and have exactly how you would solve the problem ready in a planned elevator speech
Do a complimentary 30-minute consultation
Do not give away the store but outline how you are an expert at solving the problems (moving, keeping at home, Alzheimer’s wandering and a bare outline of your solution
Do not criticize dysfunctional family post-holidays
Do not blame,
Do not take sides if several family members points of view and express them

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11 Vital Clinical Tools For Desperate Families Post-Holidays

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Understand the Dysfunctional Aging Family System you must enter to get care for elders
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Get care for aging family members when the dysfunctional family members resist

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Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

November 12, 2021

Siblings are The Biggest Source Of Stress Between Human Being

At family rituals, like Thanksgiving next week, adult siblings often are often brought back together. If you are one- will it be a happy feast or wrecked by holiday sibling rivalry??

Sibling Rivalry Can Give Acid Reflux to Grandma’s Thanksgiving Dinner

As Gail Sheehy says in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, on sibling rivalry, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak because of sibling rivalry. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description of sibling rivalry, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

nephew’s wedding or christening, help plan a parent’s anniversary dinner, or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling Rivalry Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead 21-year-old Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also about interracial couples,and in the end, around a catastrophic illness of the aging parent, where the siblings need to resolve their differences. It also makes it a trifecta with dementia. The grandmother, who has dementia is taken out of her nursing home to join the dysfunctional Thanksgiving feast and offers surprising sanity to the sibling -rivalry drama.

If you recognize this problem in your own family, seek counseling before coming the holidays engulf you. Contact the Aging Life Care Association to find help before a parental crisis.

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Get Ready for the Holiday Rush

Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

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Learn how!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Technology to help you move people from discovery to signing on the dotted line

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance
F

family
How to use tools to contain Holiday chaos, like sibling rivalry & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children, sibling rivalry, and dysfunctional families during the chaotic aging clans holiday visit when adult kids and rival siblings find their aging parents need care
Featuring Speakers

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Natasha Beauchamp- MSc, Webmaster and Research Scientist at Elder Pages Online, LLC

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

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Why There So few Caregivers to Recruit in Health Care ??????

October 20, 2021

Where did the Caregiver all over the Nation Go?

When the COVID-19 pandemic hit and 13.7 million workers in roles comparable to direct care lost

their jobs in early 2020, they did not turn to direct care jobs, a recent study found.

Of the 9.1 million who have now found a new job, “an immeasurably small number of workers” entered the direct care workforce, despite high demand for staff, a study by consulting firm PHI and the Health Workforce Research Center on Long-Term Care at the University of California San Francisco found.

Women, the main caregiver are leaving the workforce in record numbers, and it’s not just a result of the pandemic.

The pandemic was the catalyst for millions of women leaving their jobs, but not the root cause. Since 2009, the number of women in the workforce has been decreasing because we haven’t made investments in child care and paid leave. Now the gap between men and women in the workforce is widening, while in most other countries the gap is shrinking. That’s leaving our whole economy vulnerable.

Right now, women’s workforce participation is at 55.9%. The last time it was that low was 1987)

Workforce for Women Caregivers and all Working women with Children Became Nightmare in Pandemic

The pandemic opened many eyes to the realities of child care in America when schools went virtual and many day-care centers closed. Covid-19 forced millions of working parents, especially women, to leave the workforce to care for their children. Following up on a campaign pledge to “make high-quality child care affordable,” President Joe Biden has asked Congress for hundreds of billions of dollars for early childhood care and education.

If You Are a Woman or Work In Aging Call Your Congressman

Care Infrastructure may be dead if folks in health care and older constituents do not contact their congressman and tell them to support this bill. They control the votes for the bill and you have to let them know you will only vote for them if they do. Common Cause has this easy way to find and contact your congressman If you believe in Medicare and senior’s right to not have their teeth rot, not hear their grandkids or be unable to read a book- please do it now

Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Video can be a tool to add to your home care or geriatric care management marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

As US clients are using services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new powerful Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

East Coast Studios that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

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