Black RN's Archives ⋆ Cathy Cress

Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

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Do You Want a new Affordable Geriatric Care Management Manual ?

June 23, 2022

New Low-Cost Subscription To Purchase My Affordable GCM Operations Manual

Introducing my new affordable subscription model , giving entrepreneurs and professionals who want to start a care management agency an affordable Care management manual a low-cost way to begin or grow their business.

You can now purchase my Affordable Care Management ManualGeriatric Care in its 5^th edition at a low-cost monthly subscription price. You can pay a small amount monthly and access the entire manual online to learn how to deliver 15 key geriatric care management products services step by step

The Features of my subscription price for my affordable Care Management Manual
15 Care Management Services or Products
A separate Forms Manual with 54 integrated forms
Electronic PDF so you can edit.

Check out my cost-effective subscription program which allows you to pay $65.00 a month for 11 months and access the entire manual online

6 reasons why your start-up business or restart GCM/ALCA business needs my affordable operations manual.

1. My Affordable Care Management operations manual through a monthly subscription will create and maintain the highest quality of gold standard service /products in your business.

2. My Low-Cost Care Management Operations Manual through a monthly subscription, becomes the primary tool for training your employees.

3. My Care Management operations manual through a monthly subscription, creates more time for the owner, by giving you written procedures for your business.

4. My Care Management Manual using my monthly subscription makes your business scalable thus allowing you to expand, open new sites and cover new areas.

5. With my Affordable Care Management Manual through a monthly subscription,you can make your care management agency more scalable to easily expand and grow your to a second office as the manual gives you a turnkey operation.

6. With my Care Management Manual through a monthly subscription, you Can Sell your GCM Business atTwice the Amount.

Find out more

“Do I Need Social Media”

June 13, 2022

Do I Need Social Media?

Do I need Social Media is what some care managers say? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. In the age of conspiracy theories spreading on social media, you can consider giving up personal social media up but not if your use it in your small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or are one of those folks who has dug in your heels against Social Media this is what you can do to get more customers using it1. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media sight to post

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses like Elderpages

Join me for my Latest Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook

of Geriatric Care Management

We will Cover

with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

Why you need content marketing
How to shoot videos for your agency
interviews with CEO’s major care management software platforms
What are easy-to-use social media sites
How to shoot videos for your agency
Critical software programs that make care management information flow
What you need in a website
with 1-1 interviews with CEOs of major care management software platforms
interview with Natasha Beauchamp on content marketing forALCA members

SIGN-UP

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Video webinar

: https://www.youtube.com/watch?v=elH3XYKDdsA.

Build A Small Business With Technology-OR The Wolf will Blow it Down

June 6, 2022

Build Your Small Business on Technology Not Paper or the Big Bad Wolf Will Blow it Down

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Build Your Small Business of Technology, not Paper or the Big Bad Wolf Will Blow it Down

Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.

Social Media Is a Must Have

Social Media is a Must-Have for Care Management

Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.

Build brand awareness.
Provide stand-out customer service.
Acquire leads in a low-cost way.
Learn more about your customers.
Increase website traffic and search ranking

Build Your Small Business with technology

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

Critical software programs that make care management information flow
1-1 interviews with CEOs of major care management software platforms
Why you need content marketing
How & Why to shoot videos for your agency
What is an easy-to-use social media site
What you need in a website
interview with Natasha Beauchamp on content marketing forALCA members

SIGN-UP

The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.

Confused about Care Manager Technology?

June 2, 2022

Beware of Paper

What care management database should you use? Some care managers still function on paper instead of using a care management database. That is a bad business decision. You need to give clients gold standard service to retain them . When you make the right choice of what database to use you will arm your care managers with the most user-friendly fully loaded client database making that gold standard concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes more money.

What Care Management databases are the ALCA Choices?

What care management database should you use? Some care managers still function on paper instead of using a care management database. That is a bad business decision. You make 30% more money by ditching paper and using a care management database, You need to give clients gold standard service to retain them. When you make the right choice of what database to use you will arm your care managers with the most user-friendly fully loaded client database making that gold standard concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes more money. Jewel Code has been around for many years.

More recent additions of databases that make information flow

Caretree and ihealthhome My Junna are the newest product. Care managers and ALCA managers are fans of Clear Care, which offers staffing if you also have private duty home care but is not user-friendly for geriatric care managers. If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management- which GCM Software should you use and why. Find what you need in your client database and check out each product to see if it has what you want.

What Should a GCM DatabaseDo For You?

Here is a list of what a care management database should do for you

database makes information flow
Track all client information
Create and update a care plan
Create a client activity log
Tracks billable hours
Document client activities
Interface with a calendar for client and care manager appointments
Track client referrals
Track guardianship information
Track medications
Reconcile medications
Create a client face sheet with all demographics
Create a caring community
Turn phone calls in casenotes&billing
Upload documents and pictures
Do real-time updates
Be HIPPA compliant
Store historical client records
Create reports and export data
Create medication and text message reminders
Add custom patient field
digitalize patient paper records
go paperless
interface with care providers in the home via phone
Increase billing by making it easy to bill in the field
Patient portal
Have a calendar
What Care Management Data Base to use?

Join me for my Latest Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear the Care Management CEO’s of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022WHAT TIME_2 PM-3:30 PM Pacific Standard TimeSIGN UP
Presented by Cathy Cress MSW – Handbook of Geriatric Care Management\\
We will Cover

What care management database should you use?

What you need in a website
- Why you need content marketing
- How to shoot videos for your agency
- interviews with CEO’s major care management software platforms
- What are easy-to-use social media sites
- How to shoot videos for your agency
- Critical software programs that make care management information flow
- What you need in a website
- Why you need content marketing
- with 1-1 interviews with CEOs of major care management software platform 1-1 interviews with CEOs of major care management software platforms
- interview with Natasha Beauchamp on content marketing forALCA members
SIGN-UP

What care management database

What are care management databases for VIP clients?

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long term care

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”