Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Sell Care Management Merged With Home Care – Benefits not Features!

May 11, 2023

If you want to create care management merged with home care– do you know how to sell benefits, not features, in your merger??- here is what I mean.

Say you want a new electric car

And you don’t know much about cars or electric cars

But you want to save money on gas, get cheaper electric care, reduce your environmental imprint, and yet want a room in the back and 4 doors for your 2 grandkids and your big German Shepherd Ranger.

You go to your Tesla dealer and tell the car salesman you’re looking for an electric car to get away from gas has a good range, so you can charge it, which is new, save the environment, yet has room in the back for your two 7-year-old grandson’s and their giant 80-pound German Shepherd- Ranger to go on camping trips and for you to get around you town.

He tells you, full of enthusiasm electric car would be ideal, shows you a few popular models, and gives you this spiel.

“The Model 3 feels sporty and engaging thanks to strong off-the-line performance, intuitive and responsive steering, and nimble handling. The straight-line thrust in the early Long Range models can still be found in the base model trim. In testing, the base Model 3 accelerated from 0 to 60 mph in 5.3 seconds. That’s impressive for an EV with a single electric motor. The higher-end Long Range and Performance models with dual electric motors are in another league of “quick.”
The base Model 3’s 18-inch all-season tires aren’t the grippiest, but they offer sufficient to stick to live up to most of the spirited driving you’ll be doing on the street. True high-performance driving, however, is limited by heavy-handed stability control. Still, this Tesla delivers a laudable driving experience for an EV.”

 

Huh? 

Sen

If he had said to you instead,

“The Tesla Model 3 is Tesla’s least expensive and our most popular car. It’s been a huge success for the automaker since the first one came out. It saves the environment, and thanks to its low energy consumption, Model 3 scores a near-perfect 9.8/10 in greenhouse gas evaluations. With more than 300 miles of potential range on tap for camping, the Model 3 is perfect for anyone who needs to scoot around town yet can be stretched to work on longer road trips with the family or your dog thanks to Tesla’s built-out nationwide network of fast-charging stations. The Model 3 is perfect for people looking for their first Electric car. It offers a spacious interior for two kids and a big dog, a comfortable ride, and an appealing blend of easy handling and rapid acceleration. So you and your grandkids  and Rangere will be happier and safer driving the Model 3”

The first sales pitch of care management merged with home care had features that gave you no reason to buy the car as you had no idea what he was talking about.

The second spiel had features but largely contained specific benefits to you, the buyer, which translated to all the reasons you would choose this first electric car.

This is why someone selling care management merged with a home care agency needs to sell benefits- not features. For example, as a feature, “we do assessments, “which almost no one but a social worker or a nurse would understand. Instead, you will sell a benefit “Our expert professional care managers will find out exactly what your Mom’s problems are and come up with the right solutions that will make your mother’s life easier, happier, and safer.”

26patient_600-1.jpg

If a care provider is needed, the person marketing care management merged with home care should offer, “we will find you exactly the right experienced caregiver who is background checked, trained to do exactly what your Mom needs, plus will be a person who your Mom will enjoy having in her home. In addition, we will make your life as a daughter easier knowing your Mom is cared for by a competent, devoted caregiver, vigilantly monitored by our gold standard care managers.”

–care management merged with a home care

New Free  Webinar-Why Consider Care Management Merged With Home Care

care management merged with a home care

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM

-3:30 PM PST

Register Now 

FIND OUT MORE 

Money is the first and most important reason to consider care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

 

How care management merged with home care creates more Profit for both Care Management and Home Care.

The Advantages of care management merged with a home care

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

 

S

–SIGN UP NOW 

 

 

Join me in my new FREE Webinar

 

Filed Under: Adult children, Aging Family, aging life business, aging life care manager, Benefit of merging homecare& care management, Benefits of Geriatric Care Management, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, caregiver, Features vs Benefits, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, Marketing Home Care, nurse advocate, nurse care manager, Sales in geriatric care management, Third Party Referral, Webinar Tagged With: aging life and geriatric care management, aging life care manager, Benefits Care Managers, Benefits of electric cars, Benefits Of Geriatric Care Managers, Benefits of merging Care management and homecare, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, care manager, Concierge Home Care, Features and Benefits, Features and Benefits of GCM, geriatric care manager, home care care manager, Marketing Benefits, marketing home care, merge Care Management & Homecare, nurse advocate, nurse care manager, Private duty homecare, private duty homecare agency, Private Pay homecare, Tesla Model 3, VIP homecare

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

 Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets.  Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find  THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 FIND OUT  MORE 

My New Free Webinar-Why Merge Home Care and Care Management

 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

 

Learn

 

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make concierge third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care to Concierge Client

Critical Success Factors for the Success of the Merger

 

–SIGN UP NOW 

 

 

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 

REGISTER NOW

 After registering, you will receive a confirmation email containing information about joining the webinar.

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Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Black Entrepreneurs, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Entitled, Entitled Family, geriatric care manager, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, well heeled seniors

Merger of Homecare and Geriatric Care Management Makes You a Concierge Agency

April 11, 2023

The merger of homecare & care management gives you a concierge care manager who will serve& draw the top 10% of concierge clients

This merger of homecare and care management gives you the way to position your merged agency as the only home care agency that gives gold-standard exclusive  1-1 services to the top 5 % who demand this entitled level of care – who are the ” Rich and Famous” s (for example, President Reagan), Narcissistic Enrtitles Families ( Example President Trump)

Concierge Client-Teacher with defined pension

The merger of homecare & care management gives you marketing power to sign up the 90-55% 10% “Well Heeled Middle-Class Seniors: who are concierge clients in their retirement as they have defined pensions because they were in a union and never given a 401K. These surprising concierge clients are usually not demanding – they lived frugal work lives without riches, shopped at Payless or grocery outlets- but can afford you now in their generous retirement. They are represented by teachers, nurses, bus drivers, subway drivers, etc.

The lower 90% only call when there is a crisis, and that crisis often leads to home care. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. The upper 10% can afford that, according to Pew research, in this nation of broad income disparity, and 90% below cannot.

Demand and not need determine the success of a Homecare or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for for-profit, fee-based home care and geriatric care management businesses.

 

Who Can Really Afford Homecare and Care Management?

merger of homecare and care managemeny

The target market for the merger of homecare and care management combined will not serve not the 65 million families who need homecare or management services but the much smaller subset of those families who can afford to hire a geriatric care manager and private duty home care agency or are willing and able to pay for the services that GCMs who can actually find their way to you.

 This subset really represents the top 10% of the economic spectrum and, more precisely, among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis and  gained quite a bit with Trump’s tax cut in 2019 

Adding geriatric care management with concierge customer services  transforms your  Home Care Agency into a more profitable service.

Why- a geriatric care manager is a powerful health care concierge, just like concierge medical services.

Combing these two services is a highly effective selling point to potential concierge clients who are in the top 10% income brackets.

These clients can afford long-term care geriatric care management and the most costly long-term expense, private duty home care.

 A geriatric care manager is a highly skilled geriatric health care professional who acts as a personal GPS to the concierge aging  family, making your homecare agency more attractive to wealthy clients

GCMs and ALCA members offer home care ultra-personalized aging parent care which Concierge Clients demand.

You build a deep relationship with the client and family by adding a geriatric care manager who creates this

Adding Geriatric Care Management Gives you A GPS through the Journey of Aging

stock-photo-16832488-tense-couple-in-therapy-session.jpg

The care manager who practices as a GPS through elder care helps your concierge clients home care clients step by step through one of the hardest journeys of their life.

A geriatric care manager’s highly personalized service meets all the needs of the concierge’s aging family and the client.

GCMs are like a concierge at a 5-star hotel.  They serve the entitled clients and their family caregivers by solving their health and psychosocial problems as they age, arranging paid care through your agency, and finding many other ways to relieve the caregiving stress problems of their adult children while making elder care more seamless.

New Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Learn More

The first and most important reason to merge care management &homecare is money. You will be able to capture billable hours that you are now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger of 2 services key senior services and competitors do not. A third reason is a care manager is a perfect person to introduce home care to the family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

 

LEARN

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staffs.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

 

SIGN UP NOW 

Sign Up in white background. 3D Illustration.

Filed Under: 7 touches marketing, Adult Child Caregiver Pain, Adult Child Stress, Aging, aging life business, aging life care manager, ALCA business, ALCA Partnerships, Benefotof merger Homecare&Care Management, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, black RN care manager, black social worker, black travel nurse, conceirge Customer services, Concierge Client, concierge clients, Concierge Geriatric Care Manager, Concierge Home Care, Concierge Physican, Concierge Senior, concierge top 10%, Concierge Wealth Managers, GCM as GPS for the family, GCM Working With Aging Family, Homecare&caremanagement partnering, merger of homecare and care management, narcissistic client Tagged With: adding geriatric care management to PDHC, aging family, aging life care manager, aging parent care, aging parent crisis, Black, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Concierge Home Care, Entitled aging clinet, geriatric care management, nurse advocate, nurse care manager

Solo Agers Are Vulnerable to Social isolation

March 5, 2023

 

Increase Quality of Life

Solo agers are vulnerable to social isolation and mental health problems, particularly if they lack close family or friendship ties.

Also, known as Elder Orphans, Solo Agers represent about 22% of older adults in the United States. Solo agers are vulnerable to social isolation or are at risk of doing so in the future, according to a 2016 study. “This is an often overlooked, poorly understood group that needs more attention from the medical community,” said Maria Torroella Carney, the study’s lead author, and chief of geriatric and palliative medicine at Northwell Health in New York. Solo agers are vulnerable to social isolation, according to a recently released survey of 500 people who belong to the Elder Orphan Facebook Group, with 8,500 members. Seniors living alone, being unmarried, and not having family or friends nearby are more often lonely and more likely to be depressed and have a poor quality of life. In the study understanding older adults who are aging alone 45% reported being sad and 52% reported being lonely.

Because adults with children may effectively be solo if their adult children live far away or they have a child with a disability who can’t care for them, or they are estranged, more aging adults are looking elsewhere for support to increase their quality of life. 

Solo agers are vulnerable to social isolation although loneliness is a serious concern as all ages are found out during COVID. During the epidemic loneliness, isolation, and depression were experienced by everyone including kids who could not go to school. Seniors experience this all the time. Social isolation is associated with a multitude of problems, such as high blood pressure, insomnia, depression, and cognitive decline. If you lose the ability to drive, develop mobility issues, or live far from friends and family, Solo Agers may have very limited social interaction while aging in place. this a poor quality of life

Increase Quality of Life

Geriatric Care Managers can bring socialization, increase quality of life and so much more to Solo Agers.

Increasing Quality of Life socialization and networks of friends can help solo agers who are lonely. They can also help Solo Agers who are planning their aging plan to increase socialization to avoid pitfalls that so many seniors face in retirement- loneliness, isolation, and depression. The great thing about Solo Agers is that they are planning their aging, are highly educated and have the income for care managers, and can afford private care aging without Medicare covering long-term care

Solo Agers: Your Next Generation Client in the Upper 10)%

Sign -up for Free Webinar 

Description
Who are solo agers
Why you should know about them
What makes them unique as clients
What services you can offer them
How do you market to Solo Agers
How you can do life care planning for them with wealth managers and attorneys

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Filed Under: 3rd party targets, Blog, Concierge aging clients, Content Marketing, estranged elder parents and adult kids, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Operations Manual, GCM Operations Manual Class, GCM Start-Up, GCM Webinar, geriatric care manager, geriatric care manager products, geriatric care manager start up, Geriatric Care Managers value, geriatric social worker, Marketing aging life care, Marketing Strategy, marketing to concierge clients, marketing to solo agers, marketing to the top 10$, marketing to upper 10%, nurse care manager, SEO for geriatric care managers, solo agers, Solo Agers and Care Managers, Solo Agers and Depressiom, Solo Agers and loneliness, Solo Agers as planners, Solo Agers Top 10%, Solo and Depressions Tagged With: aging life and geraitric care manager, Aging Life Care Association, aging life care start up, assessing for quality of life, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care management business courses, elder depression, elder orphans, emotional quality of life, expert care manager, expert in care management, friendship and quality of life, geriatric care manager start up, isolation and elders, loneliness, Solo Agers, Solo Agers and friendship, Solo Agers and quality of Life, Solo Agers and social networks, start-up geriatric care management aging life care manager, training care managers

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

We have done all these for you in our new Speakers Bureau Package.

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home.

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

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