Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Let expert on ALCA or GCM Technology teach you-Content Marketing

June 20, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

 

 

Do you need an expert ALCA or GCM  technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing  will do that for your care management or care-managed homecare agency- getting  overwhelming clicks&, opens, and new clients

 

 

GET Help WITH Content Marketing

expert ALCA or GCM  technology

Natasha Beauchamp   Let an expert on ALCA or GCM  technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

Why you need content marketing

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the  4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • How to shoot videos for your agency
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

limited free offer

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Caretree, Cathy Cress MSW, Content Marketing, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE WEBINAR, GCM Marketing skills, GCM Social Media, GCM Software, GCM Videos, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Social Media, iHealthHome, marketing blog, marketing touchpoints, Natasha Beauchamp, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, THANKSGIVING BLOG, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

“Do I Need Social Media”

June 13, 2022

Do I Need Social Media?

Do I need Social Media is what some care managers say? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. In the age of conspiracy theories spreading on social media, you can consider giving up personal social media  up but not if your  use it in your small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or are one of those folks who has dug in your heels against  Social Media this is what you can do to get more customers using it1. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media sight to post

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

 

Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses like Elderpages

 

 

Join me for my Latest Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

Presented by Cathy Cress MSW – Handbook 

of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • interviews with CEO’s major care management software platforms
  • What are easy-to-use social media sites
  • How to shoot videos for your agency
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

Video webinar

 

: https://www.youtube.com/watch?v=elH3XYKDdsA.

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, case manager, elder care manager, GCM Start -Up, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media for elder care, social media marketing

Reminiscence on Memorial Day- Serve it to Elders Along With Hamburgers

May 26, 2022

Reminiscence on Memorial Day

What is Reminiscence- It  isn’t new-It’s how history was recorded-

Oral storytellers gave us the Odyssey and other valiant tales. Ulysses and Penelope may be coming to your Memorial Day Barbecue this coming weekend.

Reminiscence on Memorial Day

But storytelling only works if the teller remembers the lines. Family history has to be captured when the older person still remembers. So holiday events are a perfect time to tap into that font before it flickers.

Tips to Capture Elders’s Stories

Here are some tips to use if they want to capture these family tales during Memorial Day weekend with aging parents—a perfect time to do this. If you are gathering at a memorial day barbeque, ask, older family members how they celebrated the holiday that begins supper, when they were young.

Then use empathetic listening.What is empathetic listening? Make all the messages you are giving the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you

What is Reminiscence-Asking questions that prompt the story

But don’t make judgments. If there are going to record the family tale, do it in a way that doesn’t distract or stop the older person from talking.

Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story.

See if they will follow along.” Did you go to Memorial Day parades when you were a kid or march in one after the war ( pick his war)?” Did your parents have barbecues to start the summer ?”. “What was it like being drafted? Where did you serve?  

 

Music is just next to memory in the brain.

 Alive Inside can be used for elders with dementia. So 50’s Rock and Roll, Little Richard, Bill Haley, and if they are older the Four Freshman. Play elder’s music at your event and ask older vets or their wives or widows for stories of the Vietnam War, Korean War, or Iraq.

 Two technology tools to help you with Reminiscence for your older client

Story Worth    

Story Worth is a legacy-building tool that can help families create a book of memories through weekly easy prompts of questions to ask the older person to create a weekly story about their life resulting in a book after one Year. My daughter gifted it to her Dad and he and the whole family loved the legacy book that was created

 

Quick Voice Recorder to catch the memory on your phone and used Dictation to transcribe the memories into written word to print.

Check out my Book Handbook of Geriatric Care Management with more tools for legacy building written by David Lindeman Director Of the Center for Technology at UC Berkeley and Julie Menack of 21 st Care Solutions

CONNECT WITH CATHY CRESS MSW

  • Subscribe to my YouTube channel, Geriatric Care Management     
  • Subscribe to my blog 
  • Subscribe to my Facebook page 
  • Visit my website 
  • Follow me on Twitter
  • Explore my GCM Business Class 
  • Check my GCM Operation Manual Class with 15 GCM Services for Clients

Filed Under: Aging, Aging Life Care, aging life care manager, Alive Inside, Alzheimers & Holidays, Benefits of Reminiscence, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, Dementia & Holidays, Dementia Activities, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Rituals in Aging Family, Holidays, Legacy Tools, Memoria lDay With Elders, Memorial Day, Memorial Day and Aging Veterans, Memorial Day Barbecue, Memorial Day Veterans, Memorial Day with elders, Memories for Elders, Music and Memory, nurse advocate, nurse care manager, Quality of Life, Quality of Life and Reminicance, Quality of Life Reminiscence, Quality of Life with Dementia, Reminiscence Therapy, Retired Veterans, Senior Legacy, Seniors&Reminiscence, Spoiled Holiday Rituals, Story Worth, Technology for Geriatric Care Managers, Technology for Reminiscence, Technology for seniors Tagged With: aging family, aging life care manager, aging parent care, Alive Inside, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, case manager, geriatric care manager, Memorial Day barbecue. Music and memory, nurse advocate, nurse care manager, oral history, oral history and quality of life, reminicence and elder, Reminicence and geriatric care manager, Reminicence on Memorial Day, Reminicence Therapy, reminiscence, storytelling and elders, StoryWorth

GCM Operations Manual Class Certified 57 CEU’s NACCM

May 23, 2022

Our GCM Operations Manual Class now  Certified for 57 CEU’s from NACCM

Now Available by Affordable Subscription Price 

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

Certified for 57 CEUs from NACCM

 This activity was approved for 57 CMC NACCM contact hours. 

With 15 products AND 57 NACCM CEU’S

Find OUT MORE

 By taking The Class You Can  Be Certified for 57 CEUs from NACCM/ALCA or 3 CEUs from any of the 19 Classes  you choose

Your Own Agency’s Geriatric Care Management Operations Manual IN 12 MONTHS  ·      

  • With Your Own Logo·     
  •  Your Business Name·     
  • 15 GCM Products to Add to your Menu of Services·      
  • Procedures to Deliver Each Concierge Product·          
  •  Marketing plan for selling all GCM Products
  • 21 Hours of free consulting with Cathy Cress MSW
  • FIND OUT MORE

    ·      
 
 

 As an online student in this course, you will be Certified for 57 CEUs from NACCM while learning to use the MY Geriatric Care Management, Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

       Make your business more scalable to grow and expand 

  • Double the price of selling your geriatric care management agency as the Operations Manual makes it turnkey operation ·
  • Market your geriatric care management business to really increase profit through expert marketing steps for each of the 15 concierge care management products in the class ·
  • Start your new or existing aging life or geriatric care management business using 15 care management products/ that adult children need to purchase for their loved ones
  • Open and run a second agency with operating procedures that you have beta tested in your own operational manual  

        Offer a “4 Seasons” the gold standard of care that the top 10%  demand           

          Ensure risk management in your business with tried and true procedures to              deliver flawless care to “Someone’s Mother”  

  • Avoid legal disputes and malpractice litigation through procedures to deliver gold standard care ·
  •  Write monthly reports, and follow consultation guidelines on 15 different care management products  
  • Train and onboard new employees through the manuals  
  • Train new staff on how to set up, manage, monitor home visits accompany to a doctor appointment, write monthly reports and follow consultation guidelines on 14 different care management products  
  • Increase your sales by doing a two-step initial inquiry of a new client and close the sale  
  • Complete a client contact, get the deposit, and start a case in the initial inquiry call  
  • Set up GCM Procedures on-call procedures, COVID-19 safety procedures, and procedures to partner with Private Duty home care agency 4 staffing
  • Teach your staff how to document each client interaction in a service note that is comprehensive yet brief, billable, and can be accepted in court in a client dispute      

With 15 products AND 57 NACCM CEU’S

LEARN MORE  

If you do not have all or some of these skills, check out my GCM Operations Manual Class which includes 21 modules teaching you all these GCM skills to so you do not thrive profit and run a gold standard geriatric care management agency 

 

LEARN MORE ABOUT My GCM OPERATIONS MANUAL CLASS

Check out our affordable price

 

or choose our new monthly payment plan for a start-up   

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

Want to Make a Profit in an Care Management Business Home Care Business ?

April 20, 2022

 

want to make a profit

Do You Want to Make a Profit As a Private Care Manager?

 

Do you want to make a profit in care management or home care you have to learn how you will make money? It must be serving VIP clients. You may start it to reach seniors in need. But, the reality is making a profit comes from serving the upper 10% or Concierge and VIP clients who can afford private pay. If you have a business and you are an entrepreneur, you need to understand” profit” and how to handle money and “like it”. Many GCMs do not understand this.  They end up going out of bankrupt

Do You Know the Customers You Want to Serve?

 

a VIP or Concierge client

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money. 

The VIP or Concierge client in the upper 10% is the customer you want. Why – Medicare does not pay for Geriatric Care management or ALCA services or Home Care . Only the top 10% can afford to pay you privately at 4-6 K a month for home care

Do a GUT CHECK

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money. 

Start with a definition of your ideal client. Example: A woman, 85 years old with chronic care needs who has an income or liquid assets of $500,000 or more. In other words, you must serve the top 10% to make money and thrive. Are you comfortable with this as an entitled demographic as a social worker or RN? Do a gut check now

You want to list the customers who will reward you the most financially.

 How many of these ideal clients are in the area you wish to serve to make a profit? You

need to do an analysis of the age and income levels. Generally, geriatric care management customers are over age 85 or are disabled younger people with incomes in the range of the top 10% in your community. Your customers are also the local overstressed adult children of clients, long-distance caregivers with family members who need help and live in your community, and third parties like Trust Officers who may hire you as a GCM such as trust officers, attorneys, conservators, or guardians.

 Know how you can make money by doing market research hot mapping & the census

You need to do market research to define the size of the market in the area where your business will be located (e.g., how many people over age 85 live in, Modesto, California, how many third-party target markets such as trust departments are in the town)?

This type of demographic information may be available from U.S. Census Bureau reports local Area Agencies on Aging, local chambers of commerce, local hospitals, and even members of the local media who have done their own surveys. You can use the Internet to retrieve U.S. Census data in your area, and in addition you can Google your State Department of Aging or Department of Finance and then find all senior services that may have data on older people in your area.

What is hot mapping?

You can also do hot mapping. A zipcode heat map outlines the boundaries of each zip code in your data set and helps you see the insights buried deep inside your numbers like where people with the highest income live in an area

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You

want to make a profit

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW TO FIND VIP & Concierge Clients

After registering, you will receive a confirmation email containing information about joining the webinar

 

Subscribe to my Care Management YouTube Channel to find out about finding & working with VIP  private care management Clients

 

 

 

 

 

 

 

 

 

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Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA Financial literacy, ALCA sales, ALCA start-up business, Benefits, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, billing, Billing 85%, Blog, care management start-up, case manager, cash flow, concierge clients, Concierge Geriatric Care Manager, Concierge Senior, entrepreneur RN, Features vs Benefits, GCM Webinar, Geriatric Care Management Business, geriatric social worker, marketing ALCA /GCM, marketing to concierge clients, nurse advocate, nurse care manager, Profit, profit in ALCA, Sales in geriatric care management, START UP, start up geriatric care management business, VIP Clients, VIP marketing, VIP Marketing Plan, VIP Sales, Webinar, Webinar ALCA GCM Tagged With: adult children of VIP parents, Aging Concierge client, aging life care manager, aging parent crisis, ALCA care Manager, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, Business Profit, care manager, case manager, Census, Concierge Aging Client, Concierge Geriatric care manager, Concierge Home Care, Concierge homecare, Concirege, Expanding Home Care, Find VIP CLients, GCM cash flow, geriatric care manager, homecareagency, Hot- Mapping, money, nurse advocate, private diuty home care, profit, start a care management business, VIP, VIP Client Products, VIP homecare, VIP Marketing, webinar concierge care, Webinar VIP Clients

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