Let expert on ALCA or GCM Technology teach you-Content Marketing

June 20, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

Do you need an expert ALCA or GCM technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing will do that for your care management or care-managed homecare agency- getting overwhelming clicks&, opens, and new clients

GET Help WITH Content Marketing

Natasha Beauchamp Let an expert on ALCA or GCM technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the 4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

Why you need content marketing
How to shoot videos for your agency
How to shoot videos for your agency
What are easy-to-use social media sites
Critical software programs that make care management information flow
What you need in a website
with 1-1 interviews with CEOs of major care management software platforms
interview with Natasha Beauchamp on content marketing forALCA members

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Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

“Do I Need Social Media”

June 13, 2022

Do I Need Social Media?

Do I need Social Media is what some care managers say? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. In the age of conspiracy theories spreading on social media, you can consider giving up personal social media up but not if your use it in your small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media

So, if you are just starting your aging life or geriatric care management business or are one of those folks who has dug in your heels against Social Media this is what you can do to get more customers using it1. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media sight to post

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

How

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses like Elderpages

Join me for my Latest Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook

of Geriatric Care Management

We will Cover

with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

Why you need content marketing
How to shoot videos for your agency
interviews with CEO’s major care management software platforms
What are easy-to-use social media sites
How to shoot videos for your agency
Critical software programs that make care management information flow
What you need in a website
with 1-1 interviews with CEOs of major care management software platforms
interview with Natasha Beauchamp on content marketing forALCA members

SIGN-UP

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Video webinar

: https://www.youtube.com/watch?v=elH3XYKDdsA.

Reminiscence on Memorial Day- Serve it to Elders Along With Hamburgers

May 26, 2022

What is Reminiscence- It isn’t new-It’s how history was recorded-

Oral storytellers gave us the Odyssey and other valiant tales. Ulysses and Penelope may be coming to your Memorial Day Barbecue this coming weekend.

But storytelling only works if the teller remembers the lines. Family history has to be captured when the older person still remembers. So holiday events are a perfect time to tap into that font before it flickers.

Tips to Capture Elders’s Stories

Here are some tips to use if they want to capture these family tales during Memorial Day weekend with aging parents—a perfect time to do this. If you are gathering at a memorial day barbeque, ask, older family members how they celebrated the holiday that begins supper, when they were young.

Then use empathetic listening.What is empathetic listening? Make all the messages you are giving the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you

What is Reminiscence-Asking questions that prompt the story

But don’t make judgments. If there are going to record the family tale, do it in a way that doesn’t distract or stop the older person from talking.

Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story.

See if they will follow along.” Did you go to Memorial Day parades when you were a kid or march in one after the war ( pick his war)?” Did your parents have barbecues to start the summer ?”. “What was it like being drafted? Where did you serve?

Music is just next to memory in the brain.

Alive Inside can be used for elders with dementia. So 50’s Rock and Roll, Little Richard, Bill Haley, and if they are older the Four Freshman. Play elder’s music at your event and ask older vets or their wives or widows for stories of the Vietnam War, Korean War, or Iraq.

Two technology tools to help you with Reminiscence for your older client

Story Worth

Story Worth is a legacy-building tool that can help families create a book of memories through weekly easy prompts of questions to ask the older person to create a weekly story about their life resulting in a book after one Year. My daughter gifted it to her Dad and he and the whole family loved the legacy book that was created

Quick Voice Recorder to catch the memory on your phone and used Dictation to transcribe the memories into written word to print.

Check out my Book Handbook of Geriatric Care Management with more tools for legacy building written by David Lindeman Director Of the Center for Technology at UC Berkeley and Julie Menack of 21 st Care Solutions

CONNECT WITH CATHY CRESS MSW

Subscribe to my YouTube channel, Geriatric Care Management
Subscribe to my blog
Subscribe to my Facebook page
Visit my website
Follow me on Twitter
Explore my GCM Business Class
Check my GCM Operation Manual Class with 15 GCM Services for Clients

GCM Operations Manual Class Certified 57 CEU’s NACCM

May 23, 2022

Want to Make a Profit in an Care Management Business Home Care Business ?

April 20, 2022

Do You Want to Make a Profit As a Private Care Manager?

Do you want to make a profit in care management or home care you have to learn how you will make money? It must be serving VIP clients. You may start it to reach seniors in need. But, the reality is making a profit comes from serving the upper 10% or Concierge and VIP clients who can afford private pay. If you have a business and you are an entrepreneur, you need to understand” profit” and how to handle money and “like it”. Many GCMs do not understand this. They end up going out of bankrupt

Do You Know the Customers You Want to Serve?

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money.

The VIP or Concierge client in the upper 10% is the customer you want. Why – Medicare does not pay for Geriatric Care management or ALCA services or Home Care . Only the top 10% can afford to pay you privately at 4-6 K a month for home care

Do a GUT CHECK

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money.

Start with a definition of your ideal client. Example: A woman, 85 years old with chronic care needs who has an income or liquid assets of $500,000 or more. In other words, you must serve the top 10% to make money and thrive. Are you comfortable with this as an entitled demographic as a social worker or RN? Do a gut check now

You want to list the customers who will reward you the most financially.

How many of these ideal clients are in the area you wish to serve to make a profit? You

need to do an analysis of the age and income levels. Generally, geriatric care management customers are over age 85 or are disabled younger people with incomes in the range of the top 10% in your community. Your customers are also the local overstressed adult children of clients, long-distance caregivers with family members who need help and live in your community, and third parties like Trust Officers who may hire you as a GCM such as trust officers, attorneys, conservators, or guardians.

Know how you can make money by doing market research hot mapping & the census

You need to do market research to define the size of the market in the area where your business will be located (e.g., how many people over age 85 live in, Modesto, California, how many third-party target markets such as trust departments are in the town)?

This type of demographic information may be available from U.S. Census Bureau reports local Area Agencies on Aging, local chambers of commerce, local hospitals, and even members of the local media who have done their own surveys. You can use the Internet to retrieve U.S. Census data in your area, and in addition you can Google your State Department of Aging or Department of Finance and then find all senior services that may have data on older people in your area.

What is hot mapping?

You can also do hot mapping. A zipcode heat map outlines the boundaries of each zip code in your data set and helps you see the insights buried deep inside your numbers like where people with the highest income live in an area

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only top 10% can afford private pay care management.
Who Are the 5 types of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

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REGISTER NOW TO FIND VIP & Concierge Clients

After registering, you will receive a confirmation email containing information about joining the webinar

Subscribe to my Care Management YouTube Channel to find out about finding & working with VIP private care management Clients

Our GCM Operations Manual Class now Certified for 57 CEU’s from NACCM

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By taking The Class You Can Be Certified for 57 CEUs from NACCM/ALCA or 3 CEUs from any of the 19 Classes you choose

Your Own Agency’s Geriatric Care Management Operations Manual IN 12 MONTHS ·

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As an online student in this course, you will be Certified for 57 CEUs from NACCM while learning to use the MY Geriatric Care Management, Operations Manual. Purchased with the class to: ·

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