How To Get Free PR Through a Speakers Bureau

June 30, 2021

Use Free PR to Use to Find Adult Children of VIP Clients

A Speakers Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children pleas to get care .

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams – How to Understand Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC had this tip in an ALCA blog about in-person presentations

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and research Scientist

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving”
Other ideas from other Aging Life members include were
Hospice & Palliative Care
Dementia Care
Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
Getting Free PR and Bookings from your Speakers’s Bureau
My newest webinar will cover complete step to set up a Speaker Bureau to find adult children with VIP client’s in need of care. We will cover how to get a perfect free venue to do the presentation- and to arrange speaking gig’s at local women’s clubs ,like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present and how to get leads through sign ups after the presentation

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN Thursday,July 15th

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

Are You an Entrepreneur or Non-Profit Wanting to Start a Geriatric Care Management Business?

June 15, 2021

Do you have a big enough Slice of the VIP Pie…?

If you are you are considering starting a for profit geriatric care management or ALCA business you must do a market study to find if you have enough VIP clients. Will you have a big enough slice of the VIP pie to make that profit? That pie slice needs to have a big enough mixture of VIP older clients in the upper 10% who can afford GCM or ALCA services and more important 4-6K a month for homecare.

Is This New GCM Service Feasible?

To start this feasibility study you need to determine the geographic footprint of the VIP market you wish to serve.
You should look at your entire potential service. For example, if you plan to serve the whole state of New Jersey or the entire city of Princeton or the zip code 33023 in Hollywood, look at that Geographic area through the census.

You are searching for the section in your service area most likely to yield VIP older clients in the upper 10% who can afford GCM or ALCA services and more important 4-6K a month for homecare .

Market Sizing Can Help Find VIP Clients

Doing a Market study will find out the number of older adults & population density within service area, the number of VIP households with income $500,000 as indicator of ability to pay and the number of residents over 75 as indicator of medically complex cases where 3 or more ADL’s cannot be done helps you understand if enough VIP clients are in the area you choose for you to start a GCM or ALCA business

This VIP zip code search, in a market survey will insure that your Geriatric Care Management or ALCA agency does not go bust and actually lose money. It has happened. Avoid this mistake.

Whether you are an entrepreneur wanting to start a Private Geriatric care management business or a non-profit agency wanding to add a for profit care management arm to raise money for the non profit you must do this market study as your first step down the path of investing in the oping of a GCM or ALCA business.

Join me in my newest FREE Webinar :

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM-3:30 PM PST

SIGN UP

YOU Will Learn…

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
.

How to Use Free PR to Use to Find Adult Children of VIP Clients

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Get Free PR Through Radio Interviews Now Through CDC Confusion Masks

May 17, 2021

The Washington Post led this morning with this headline

“Confused Americans grapple with CDC’s new mask rules: ‘It caught us off guard”

While the relaxed guidelines had some ripping the cloth from their faces and vowing to party like it’s 2019, many around the country — particularly front-line workers and parents of small children — worried for their health, and wondered whether and how to implement the new guidance, at odds with the local regulations in some states.

Many home health and geriatric care management agencies are awaiting more clarity from the CDC

But they are following all CDC safe guidelines of their own state or county and want to advertise this . So make Lemons out of lemonade take this confusion and use free PR and like radio.

How do to get free PR interviews on radio to promote your agency discussing timely topic- the confusion around masks and health care agencies

Get Radio Interviews

You can get radio interviews that promote your agency because CDC mask confusion is a hot subject headline nationally shown by front page articles in both the Washington Post and NY Times in last 2 days,

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families & Promote Your Agency as Still Fear Raging Pandemic new no Mask Mandate Unclear 4 Healthcare Providers, 4 Home Health & Care Management

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
SIGN UP

Learn to market your safe care management business using free PR Radio during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19

slowly diminishes Yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

Elders not fully vaccinated,
US COVID still spikes
variants explode
1-4 Americans refuse vaccines,
COVID is the #1 Cause of Death in the US
herd immunity is no longer possible in US due ant vaxers
CDC new” no mask” mandate confusing for Health Care

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

3 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Sign Up for My Newest Free Webinar

5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

How to Do A Competition Survey
How to Become Financially Literate
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
SIGN UP NOW

Find out more in the YouTube from My Geriatric Care 1 Channel.

How Will New CDC No Masks 5-13-21 Affect Home Care & Care Management ?

May 14, 2021

The New York Times led with this story this morning about yesterday’s CDC ruling on mask wearing indoors. States seem very confused about the ruling and are going in many different direction with no guidance on how hospitals, home care agencies, geriatric care management agencies policy on this from CDC. How does this affect you home care or care management agency??????

Find out More in my latest Webinar next Thursday.

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic and new no Mask Mandate Unclear 4 Healthcare Providers, 4 Home Health & Care Management

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes Yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

Elders not fully vaccinated,
US COVID still spikes
variants explode
1-4 Americans refuse vaccines,
COVID is the #1 Cause of Death in the US
herd immunity is no longer possible in US due anti vaxers
CDC new” no mask” mandate confusing for Health Care

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow & understanding the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services through required COVID protocols

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Is Your Marketing Plan 4 Your Business Updated For Scary Semi – Post COVID?

April 21, 2021

Do You Have a GCM Marketing Plan For 2021- Semi-Post COVID?

How do you successfully market the safety of your care management or home care business during the 2021 “-Semi-Post Pandemic “? How do you overcome customers’ hesitation to use your agency when COVID-19 slowly diminishes, vaccination accelerates, yet all elders are not fully vaccinated, COVID still wildly spikes, variants abound, vaccines are pulled off the market, and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

Your audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home, or going into the hospital and recovering after hospitalization

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your Safe homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines taken off the market and 8000 American still die each day.

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency during the “Semi-Post

“Pandemic, when family care providers are still hesitant to trust your services because of COVID

Learn to Use public relations and marketing to show you are focused of staff safety by developed protocols. Testing, infection control and procuring the safest personal protective equipment (PPE)

COVID services by showing you follow the new CDC’s leaderships safe path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

You will learn

5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services

7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides to safety from the diminishing but still present virus in the US.

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

5 steps to get local media coverage of your COVID -19 safe services, care providers and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a free Zoom webinar.

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe to my YouTube channel, Geriatric Care Management

Getting Free PR and Bookings from your Speakers’s Bureau

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Use Free PR to Use to Find Adult Children of VIP Clients

Getting Free PR and Bookings from your Speakers’s Bureau

Find out more- Subscribe to My YouTube from My Geriatric Care 1 Channel.

Do you have a big enough Slice of the VIP Pie…?

Is This New GCM Service Feasible?

Market Sizing Can Help Find VIP Clients

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM-3:30 PM PST

The Washington Post led this morning with this headline

Many home health and geriatric care management agencies are awaiting more clarity from the CDC

But they are following all CDC safe guidelines of their own state or county and want to advertise this . So make Lemons out of lemonade take this confusion and use free PR and like radio.

How do to get free PR interviews on radio to promote your agency discussing timely topic- the confusion around masks and health care agencies

Get Radio Interviews

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada) SIGN UP

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services

7 steps to use social media to alert aging family caregivers to the clear path to your

3 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

Find out more in the YouTube from My Geriatric Care 1 Channel.

Find out More in my latest Webinar next Thursday.

YOU WILL LEARN

Do You Have a GCM Marketing Plan For 2021- Semi-Post COVID?

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

Subscribe to my YouTube channel, Geriatric Care Management

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
SIGN UP