Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Last Day to Sign Up for my Free Webinar Interviewing 4 GCM Software CEO?

August 24, 2021

Last Day to sign up for my free webinar

Join me in my newest

FREE Webinar

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

FREE Webinar

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Why you need to get away from using paper in your ALCA GCM business

WHY You need Video Marketing

 

 

 

 

 

 

 

 

 

Critical software programs that make care management information flow

  • with  1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website               

 

Why you need content marketing

  • With interview with Natasha Beauchamp who develops both websites and content marketing  for ALCA members

What are easy-to-use social media sites         

Sign -up 

If you cannot attend just sign up and you will get a recording of webinar next day

Join me in this August 25th free webinar, when I cover geriatric care management technology for both GCM’s and ALCA members and anyone who wants to start -up a for profit or non-profit  geriatric care management agency. I will have the privilege of interviewing  Carl Hirschman CEO of Caretree  Shanna Huber CEO of My Junna , Lisa Moody CEO of Jewel Code and Dew-Anne Langcaon  CEO of I Health Home . They will all share the best features  and benefits of their software and how they have positioned their product so it stands out from their competition –who will be presenting in the same webinar.

I will also interview  Natasha Beauchamp who is the CEO of Elderpages on-line an expert research scientist who will talk about her content marketing  product , it’s benefits , features and how she positions it against her competition.

This is a unique opportunity to hear the founders of these platforms show why they feel you should purchase their products in one place and learn enough to find the one platform you might choose. Plus all of the founders of these platforms have diversified their offers and have new interesting companion products that you may be interested in. 

Learn more about my business and all the products I have to offer besides the webinars on my website Cathy Cress .com 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA start-up business, Benefits of Geriatric Care Management Software, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Care Management Software, care management start-up, Caretree, e- newsletter, elder care manager, Families, FREE WEBINAR, GCM Benefits, GCM Software, GCM Start-Up, GCM technology, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, Gero Technology, Ihomeheath, Jewel Code, My Junna, nurse advocate, nurse care manager, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life care manager, aging parent care, ALCA database, ALCA Entrepreneur, Black geriatric care managers, care management data base, care manager, care manager technology, Caretree, case manager, client database, GCM client Database, geriatric care management technology, geriatric care manager, IHealthHome, Jewel Code, My Junna, nano-technology, nurse advocate, nurse care manager, technology

Are You an Entrepreneur or Non-Profit Wanting to Start a Geriatric Care Management Business?

June 15, 2021

Do you have a big enough Slice of the VIP Pie…?

If you are you are considering starting a for profit geriatric care management or ALCA business you must do a market study to find if you have enough VIP clients. Will you have a big  enough slice of the VIP pie to make that profit? That pie slice needs to have a big enough mixture of VIP older clients in the upper 10% who can afford GCM  or ALCA services and more important 4-6K a month for homecare.

Is This New GCM Service Feasible?

To start this feasibility study you need to determine the geographic footprint of the VIP market you wish to serve.
You should look at your entire potential service. For example, if you plan to serve the whole state of New Jersey or  the entire city of Princeton or the zip code 33023 in Hollywood, look at that Geographic area through the census.

You are searching for the section in your service area most likely to yield  VIP older clients in the upper 10% who can afford GCM  or ALCA services and more important 4-6K a month for homecare .

Market Sizing Can Help Find VIP Clients

Doing  a Market study will find out the number of older adults & population density within service area, the number of VIP households with income $500,000 as indicator of ability to pay and the number of residents over 75 as indicator of medically complex cases where 3 or more ADL’s cannot be done helps you understand if  enough VIP clients are in the area you choose for you to start a GCM or ALCA business

 

This VIP zip code search, in a market survey will insure that your Geriatric Care Management or ALCA agency  does not go bust and actually lose money. It has happened. Avoid this mistake.

Whether you are an entrepreneur wanting to start a Private Geriatric care management business or a non-profit agency wanding to add a for profit care management arm to raise money for the non profit you must do this market study as your first step down the path of investing in the oping of a GCM or ALCA business.

 

Join me in my newest FREE Webinar :

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM-3:30 PM PST

 

SIGN UP 

 

YOU Will Learn…

  • Who Are the 4 types of VIP Clients.

 

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies

 

  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

 

  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

    .

 

  • How to Use Free PR to Use to Find Adult Children of VIP Clients

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Benefits of Care Management, billing 85% of GCM hours, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management market sizing, care management start-up, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Non-profit, Non-Profit adding Profit services, nurse care manager, VIP Clients, VIP marketing, VIP Marketing Plan, Wealth Management Departments Tagged With: Adding ALCA to Non -Profit, adding geriatric care management, Adding Geriatric Care Managemet to a Senior non profit, adult children of VIP parents, aging life care manager, aging life or geriatric care management, aging parent crisis, ALCA care Manager, ALCA Entrepreneur, ALCA marketing, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager, case manager, entrepreneur, Entrepreneur GCM, feasibility study, Find VIP CLients, free webinar, Free webinar marketing, geriatric care manager, Market study, Marketing sizing, non profit, non-profit care manager, nurse advocate, nurse care manager, VIP clients

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