Geriatric Care Managers need VIP Clients because they
Can afford Private Duty Home Care and Care management . But you must find them and that takes utilizing the 4 P’s of marketing.
The classic four Ps of marketing (product, price, place, and promotion) have been updated for the 21st century to include the four As as well as the four A’s and 4 C’s to find VIP Clients
Marketing 4 A’s
Accountability: Marketing must prove its contribution to the business and be accountable for measurable results; that is, new VIP clients.
Analysis: Marketing requires both art and science, and analysis must no longer be an afterthought. Instead, measurable results will drive strategy; that is, if it works, do more of it.
Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results.
Action: Optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working.
Marketing 3 C’s
Conversation: Social media channels have created the need for a two-way conversation that draws VIP clients seeking services to those
discussing those services.· ·
Collaboration: The world is not so connected that collaboration becomes a necessity as there are simply too many needs for one entity to meet.
Culture: Plays an important role now that organizations are seeking partners to extend their capabilities.
Sales- PR & Marketing to Find the VIP Client
WHEN Thursday,July 15th
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
YOU Will Learn
- Who Are the 4 types of VIP Clients.
- Understand how to find VIP Concierge Clients- hot mapping & Market Studies
- Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
- How to Sell Benefits to Not Features to 5 Professional ALCA -GCM 3rd parties who also serve VIP clients and will make referrals to you
- How to Use Free PR to Use to Find Adult Children of VIP Clients
After registering, you will receive a confirmation email containing information about joining the webinar.
Contacts for Cathy Cress MSW
YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw