aging life or geriatric care manager Archives ⋆ Cathy Cress

Calls From Long Distance Care Providers -Ready ?

July 27, 2023

Inquiry Calls From Long Distance Care Providers

Inquiry Calls From Long Distance Care Providers– Are You Ready this summer holiday season? Long Distance caregivers under constant stress. They have been flying or driving to visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website). They even risk global warming weather events to celebrate summer with their family. So be ready this summer holiday visit with the marketing and clinical tools you need to convert them into clients

Long Distance Family Make Inquiry Call Over Parent’s Confusion

Perhaps when the family gathers at a family reunion at a parent’s home and everyone sees the struggles of an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the parent’s confused behavior on top of the thought of caring for an aging parent long distance may push the designated long-distance care providers over the edge to seek help and call you.

More than 7 million American Families care for older family members from afar. This summer season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with white fear.

LONG DISTANCE CARE PROVIDERS FACE SHOCK NOT AWE

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. When the daughter put the potato salad leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry when he was an easygoing guy all his life.

It is boiling hot and their air conditioner was not working what will happen when there is no one to check on them? He is alarmed as they did not call him, – With global warming, he feels he needs to call a care manager

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give desperate adult children hope when they frantically call this summer

Be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Understand how to make the sale in this fraught time for long-distance care providers Do not give away the store in your call but let them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs PLUS understand their pain as well and will relive it with your assistance

Long Distance care providers
Position Your Agency ahead of Care Managers who do not have great marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care Management

Subscribe to my Geriatric Care Management Youtube Channel Geriatric Care 1

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Does VIP Marketing and Sales Plan Transform Your Bottom Line?

July 12, 2023

Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

You need a VIP Marketing and Sales Plan to find Concierge Clients. Why- you can transform your agency into a profitable service by finding concierge clients for your care management agency

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a stellar selling point to potential GCM clients who are in the top 10% income brackets.

Find Concierge Clients upper 10% As Medicare Does Not Cover Long-Term Care

These well-to-do VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long-term care services they need at the right time, the right place for the right level of care

What Great Benefits You Bring When You Find the Concierge Client

What are the Benefits care managers offer VIP clients? You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time. You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel. with the 5-star VIP services like 24-hour on-call .They serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a marketing and sales background to sell VIP benefits, not features to convince the clients to sign up for your services.

Even if you cannot make the class, if you sign up, you will get a recording the next day

When: July 20 2023
2 PM-3:30 PM PST
Learn

A feature is a fact

A benefit tells customers the advantages of those facts

YOU WILL LEARN

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you serve

What benefit you offer makes your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step on how to set up meetings with 3rd parties to make the sale

Even if you cannot attend, you will get the recording of the webinar the next day if you sign up

SIGN UP And Take of One-time Low price offers of Classes

Join me in my newest FREE Webinar

Free Webinar on Finding Concierge ClientsSign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27^th, 2-3:30 PM Pacifi

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management

Why market to wealth managers and trust departments
The benefits and features GCM offers to wealth managers
Who are top wealth managers
How do you find them, setting up a meeting, what to bring, what to present with perfect pitch

Int

Learn about a VIP Marketing and Sales Plan

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

Make Reminiscence a Valentines Gift for Aging Clients- 5 Ways

February 9, 2023

Make reminiscence Valentine’s gift for clients. A great Valentine’s for your client is you the care manager or a caregiver, using reminiscence to gather a client’s memories.

Reminiscence isn’t new. Before the printing press, storytellers and bards were how history was recorded-

You can watch The History Channel to get a history of the world. But History also exists in a family, and you can make your elder family members oral storytellers on Valentine’s Day.

Storytelling only works if the teller remembers the lines. Family history has to be captured when the older person still remembers. So holiday events are a perfect time to tap into that font before it flickers.

Here are some tips to use if you want to capture these family tales during Valentine’s visits with older clients—a perfect time to do this.

1. First, arrive with a real Valentine’s card Just a card that can evoke old memories

2. Reminiscence is Valentine’s gift when you use empathetic listening Make all the messages you give the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you.” This in itself is a gift to an older person as few people really listen to them as they age.

3. Reminiscence is Valentine’s gift when you ask questions that prompt the story but don’t make judgments. If there are going to record the family tale, on your I phone, record it in a way that doesn’t distract or stop the older person from talking.

4. Reminiscence is the perfect Valentine’s gift when viewing old family photos as memory prompts.

5. Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story and see if they will follow along.” Did you go to Valentine’s parties as when you were a kid or celebrate the day in school by exchanging valentines?” Did you have a special valentine as a teenager or young adult?”

6. If the client has dementia you can still do this with reminiscence prompts like a valentine, chocolate, some flowers, old photos, or a simple valentine decoration you bring.

7. Or contact the family, if they will visit or call, and teach them how to do reminiscence and do this each holiday they may spend with the older loved one.

8. Use technology tools to help you with this legacy building for your older client like Life Bio- or

Quick Voice Recorder

to catch the memory on your phone.

Story Worth

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses

To get more help sign up for my holiday webinar on technology

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Are You Ready for Thanksgiving Calls From Stressed Long Distance Caregivers ?

October 27, 2022

Long Distance Caregivers Stressed by Distance

Stressed long-distance caregivers are getting ready for holiday travel. So care managers -get ready for the holiday rush -when these long-distance caregivers call you. Many have often been flying or driving to both visit and care for aging family members for a while and have been exhausted for a long time. These usually understand that their parents are deteriorating with age and are savvy enough to have researched options and already found you on the web ( a reason to have a great website).

The Holiday Push Over The Edge

When Long distance family gathers with aging parents on Thanksgiving and everyone sees problems with an older person- the long-distance family may agree to call for help. The brutal stress of the holiday season on top of caring for an aging parent long-distance may push the long-distance care providers over the edge to join the Holiday Rush for care and call you. Are you ready for that holiday rush??

Signs That a Parent Needs Care

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life.

He’s drinking too much at the local pub. When the daughter puts the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry at them when he was an easygoing guy all his life. This is the holiday push where they pick up the phone and scream 911 to a care manager.

Call made to 911- to the GCM from stressed long-distance providers

At that point, the daughter may feel panicked by holiday push and pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls you will be in this holiday rush?

You -Care Manager Gets Call From Stressed long distance care providers- Are You Ready?

Give frantic adult children hope when they frantically call this holiday.

So be prepared for their inquiry and know the needs of long-distance caregivers plus the resources in your area you can use in this holiday rush with long-distance caregivers when they call you. Do not give away the store in your call but let

them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect to end their holiday pu

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST