Well Heeled Seniors Who Bought Payless Shoes Are Concierge Clients Too

March 9, 2020

You Need Concierge Clients

Geriatric care manager need inquiries about services from adult children of concierge seniors. These are the older adults who can afford long-term geriatric care management and home care

Well Heeled Seniors Who Used to Buy Payless Shoes

You may be surprised that this upper 10% of the populations include teachers and subway workers.

Well-heeled seniors, according to the New York Times, include middle-class retirees who buy shoes from Payless but have a defined pension that can afford care at home when they need it and private care management.

Defined Pensions Directly Affect the Quality of Aging Care

They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

These middle-class concierge clients and their adult children call a geriatric care manager when they visit Mom and Dad and find care problems – or their aging parents have a health crisis. But they will really shop around as they have been raised by frugal parents on limited budgets during their childhood even if their parents now have excellent retirement through defined pensions.

They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford private duty home care and long-term geriatric care management when they need it or their adult kids who visit home or the emergency room and know Mom and Dad need help.

Learn More about Marketing to Concierge Clients

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

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Who They Are- 4 Types including defined pensioners like teachers and subway workers.

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Cathy Cress MSW

Surprise- Retired Teachers, Truck Drivers, Subway Drivers Can be Concierge Clients Too

August 3, 2018

You will get calls from adult children of Concierge seniors over the holidays. These are the seniors who can afford long-term geriatric care management and home care

You may be surprised that this upper 10% of the populations include teachers and subway workers.

These middle-class concierge clients and their adult children calling over the holidays when they visit Mom and Dad and find care problems – will really shop around. They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford home care and long-term geriatric care management when they need it or their adult kids who visit over the holiday know Mom and Dad need help.

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients, from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

Surprise- Retired Teachers, Truck Drivers, Subway Drivers Can be Concierge Clients Too

October 25, 2017

You will get calls from adult children of Concierge seniors over the holdays. These are the seniors who can afford long term geriaratric care management and home care

You may be surprised that this upper 10% of the populations include teachers and subway workers.

These middle-class concierge clients and their adult children calling over the holidays when they visit Mom and Dad and find care problems – will really shop around.They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client.These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets.Now in retirement, they can sail down the Danube with their generous defined pensions and afford home care and long-term geriatric care management when they need it or their adult kids who visit over the holiday know Mom and Dad need help.

Join me Wednesday, November 8 and learn how to come to the rescue of Concierge Entitled families who find coal in their stockings.

Ten Clinical Steps to Tame the Turbulence of the Holiday Season in The Entitled Concierge Family

NACCM has pre-approved this program for 1.5 contact hours”

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Give frantic entitled adult children hope when they call desperately call this holiday

Learn the 10 Steps to tame holiday turmoil from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management.

Wednesday, November 8 @11am Pacific Time

2pm CST/ 4pm EST / 8pm LONDON / 5am SYDNEY

Do You Have an Aging Life or GCM Ethical Dilemma of Serving Wealthy Entitled Clients?

August 4, 2017

Targeting concierge clients puts geriatric care managers in a double bind. As a social worker, nurse or health professional practicing aging life or geriatric care management, the catch 22 you fall into is offering limited access to care management. Serving only the upper 10% was not part of our training. It was not part of our social belief system that all members of the community should have access to social and health care resources.

Restricting access to aging life or care management impacts 90% of older people’s ability to reach their full potential, negatively affecting their quality of life and further beats down unpaid family caregivers

But aging life or geriatric care manager chose to run a for profit business that depends on the top 10%.

Thus a paradoxical situation where geriatric care managers find themselves with contradictory goals.

Limiting access to geriatric care management to the upper 10% leads most Aging Life or geriatric care managers to an ethical dilemma. Should we limit resources?

The physician of the 19th & 20th century treated all patients rich or poor and did not have a business model but a caring model. Today’ managed care physicians see everyone on Medicare, although many do not take Medicare because of the low payments. Access to the physician diminishes even more with the advent of the concierge physician, who uses a business model to only treat those elders who can pay privately, which ends up being the upper 10%

Most nurses and social workers who are aging life or geriatric care managers came to the field with inner core beliefs that health care should be available to all elders, yet they chose to start a business.They had a caring model. So here ‘s the rub.

That business cannot prosper if the aging life or geriatric care manager does not have long term concierge clients who can pay for it. The federal government does not fund the profession, so elders have limited access. Should you be part of this?

Here is the ethical dilemma. It turns out that you must serve clients long term to make your aging life or geriatric care management thrive.

Learn more about how to solve this double bind.

Join my latest free webinar

Cathy Cress MSW, Author of Handbook of Geriatric Care Management- 4th edition. Webinar Series
Upcoming Webinar
Learn The 5 Steps to Reach the Concierge Client
August 23, 2017 11:00 -12:00 PST
Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps learn more and get the details
Overcome the double bind of your caring model and learn how to care and make money
Create a marketing strategy and messages that attract concierge clients
Reach this target audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use words that will make them choose you
Get care staff they will like and not fire
Get the contract signed with ease

Sign -up for my free webinar

Surprise- Retired Teachers, Truck Drivers, Subway Drivers Can be Concierge Clients Too

July 25, 2017

Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management. They rode the post war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Zerox, IBM, Campbell Soup and big Fortune 500 companies.

These middle-class concierge clients will really shop around and want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client.These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets.Now in retirement, they can sail down the Danube with their generous defined pensions. Therefore you have to make them choose you by great products and copy but you still have to deliver high-quality services.

An aging life or geriatric care manager must still use different branding, marketing approach and hyper- attention to seamless care to find these middle-class concierge clients who are now very affluent retirees who can afford their services long term.

Find out more in my webinar Learn The 5 Steps to Reach the Concierge Client

Learn The 5 Steps to Reach the Concierge Client

August 23, 2017h 11:00 -12:00 PST

Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps

Learn more and get the details

Create a marketing strategy and messages that attract concierge clients

Reach this target audience

Design products that exactly meet their needs

Obtain adult children’s buy-in

Use words that will make them choose you

Get the contract signed with ease

Sign -up for my free webinar

Do You Have an Aging Life or GCM Ethical Dilemma of Serving Wealthy Entitled Clients?

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