Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • GCM Manual New 5th edition
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • Recommendations
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Speaking
  • About
    • Recommendations
    • Interviews
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Trump’s COVID Mixed Messages Push-Up-Deaths So No CLear Path for AGING Families

September 6, 2020

The World Health Chief warned that in a Pandemic mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is esspecially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to paths to” Safety”

In the US Federal officials, like the TRUMP administration offers a murky path to stay safe -while top scientists like the CDC and Dr. Fauci offer science-based recommendations. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word, except to say it was like the common cold. He contracted COVID in France, trying to negotiate the Treaty of Versailles, subsequently had a stroke kept secret,(stroke being a side effect of COVID we now know ) and his wife effectively ran the county.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer and now Labor Day with no masks no social distancing as if there was no COVID. We now celebrate Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

5 Steps to Successfully Market Your GCM COVID 19 Telehealth Coaching  Service

 

If you have designed COVID -19 services yourself or attended my last webinar to learn how to coach COVID-19 services or coaching ( If you missed it click on this link to watch  )

TAKE THE NEXT STEP MARKET

Learn to market COVID COACHING  and sign up new clients for your Aging COVID-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization, and recovering at home.

FILL THE GAP LEFT BY FEDS.   

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging has created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path to safety from the deadly coronavirus they have right now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How  to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up 

 

 

 

 

       REGISTER NOW

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

Trump’s Mixed Messages About COVID Increasing Deaths and leaving No straight Path for AGING Families

August 3, 2020

Mixed Messaging Lethal in a Pandemic

 The Chief of the world Health Organization had warned that mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is especially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to Safety

In the US Federal officials, like the TRUMP administration offers one path to stay safe -while top scientists like the CDC and Dr. Fauci offer another. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word about except to say it was like the common cold.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer with no masks no social distancing as if there was no COVID. We now face Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

 

 

 

 

       REGISTER NOW 

 

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

New Free Webinar-5 Steps Close the Sale on Covid-19 Products

June 15, 2020

Join Me in My New Free Webinar

Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products

Sales have severely declined during  COVID_19. Learn how to increase your, clients, through all your products but especially new Covid-19 and telehealth. Sell Successfully Covid-19 products and any GCM product in a 2-part intake. Closing the sale means the client signing your contract and giving you a deposit. Most care managers are untrained and terrified of this process. They are more terrified of going out of business with COVID 19

Learn the 5 steps to make and close a care management sale 

Get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years.

When?

Date Tuesday, June 23

Time 2:00 PM -3:30 PM Pacific Coast Time  

You will Learn

What are Covid-19 GCM Services you can offer

How to make the sale in the inquiry call -with a complimentary consultation

How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale

How to present your offer by selling solutions to the problem with a mini care plan

How to manage objections if the caller has concerns about price or product

 How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

SIGN UP FOR FREE 

Filed Under: Blog, Closing a GCM Sale, Closing a sale, Closing an ALCA sale, GCM inquiry, GCM Sales, inquiry, inquiry call, inquiry COVID-19, marketing care management, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life inquiry, aging life or GCM inquiry, Aging Life Or GCM Products, aging parent crisis, ALCA sales, care manager, case manager, closing, closing the sale, free webinar, Free webinar marketing, Free webinar sales, GCM contract signed, GCM inquiry, geriatric care manager, nurse advocate, nurse care manager

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

June 10, 2020

Universal Health Precautions and Concierge Services During a Pandemic

In this pandemic, you will have to give your potential clients assurance that your care providers can render concierge caregiving, companionship and personal care services and quality of life have completed the Corona Virus universal precautions training and have all necessary masks and gloves for each case. You should assure that caregivers should are required to take their own temperature prior to each shift and all shifts are available. In addition, you should tell clients or potential clients caregivers are able to pick up and deliver groceries, medications as well as do light housekeeping and cooking or you will arrange for meals to be delivered from the restaurant they choose. 

Concierge Client’s Can Afford You Due to Income Disparity in the US and NO LTC Under Medicare

Concierge customers are sadly the only customer who can afford you because Medicare does not cover long term care and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager over your competition if you have products and Four Seasons services to deliver those products- rivals do not have.

Products make sense to a high-end customer who is brand /product oriented in purchasing anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches Dior dresses.

All  care management customers in upper 10% relate to products not peace of mind

Rather than tell clients you do assessment– offer products they are seeking  – like relocation (moving an older parent VIP  Care Management, ( Discreet private care for a well known celebrity),Quality of Life (increasing the joy in an older person’s life who is dressed with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be

Jaguar level, not a Hyundai buy. To do this, develop continuously integrated solutions through a product procedure placed in a company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client just purchased and demands.

 

 

Free Webinar-

How to Sell VIP Clients a Menu of Products They Want To Buy During the Pandemic

Learn in this webinar:

COVID-19 Assurances You Must add to Your Products &Staff 

Income Inequality and No Coverage For Long Term Care Controls On Your GCM Market

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products
How to deliver 4 Seasons Service With VIP Products

VIP Products to Add to your Menu of Services

 

 

 

Sign Up Now

 

 

 

 

Subscribe to My Geriatric Care 1 Youtube channel 

 

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Benefits of Geriatric Care Management, Blog, Care Management Products, care management start-up, care manager, case manager, Covid 19, elder care manager, Families, FREE WEBINAR, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, Income inequality, marketing care management, marketing to the top 10$, marketing to upper 10%, nurse advocate, nurse care manager, Selling GCM Business, Universal Precaution, VIP Products, Webinar, Webinar ALCA GCM Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, Covid-19, eldercare manager, geriatric social worker, Income Inequality, marketing geriatric care, marketing geriatric care management, Medicare & coronavirus, Medicare non coverage LTC, nurse care manager, pandemic, products vs services

What Concierge Aging Life or GCM Products Work Best During Covid-19?

April 7, 2020

Concierge Clients Who Can Afford Private Geriatric Care Management No Longer Taking Cruises

Tens of thousands are dying in the US and worldwide of coronavirus so a cruise ship of any cruise now wreaks of dying slowly on the ocean with no real hospital and no place to disembark. This is not the product that the upper 10% or anyone would board now. But in better times concierge products like a Viking Cruise as it is understandable to a high-end customer. They buy it –because it has exceptional services and recognizes their entitled station in life. Coronavirus recognizes no status class and kills all equally.

Sell Products Clients Need During the Pandemic

Geriatric care managers, rather than tell inquiry clients they do assessment–should offer products they need in this pandemic  – like relocation (moving an older person). Elders who live in dangerous SNF facilities, so vulnerable to COVID-19 

In an article from the LA Times Charlene Harrington a Professor from UCFS states”Families with loved ones in nursing homes should consider pulling them out if it’s at all feasible to care for them at home, said Charlene Harrington, professor emeritus at UC San Francisco’s School of Nursing.

“The risk of exposure is so overwhelming,” said Harrington, who has studied nursing homes since the 1980s. “It’s a terrible concern.”

ALCA suggested that you call all the SNF’s in your area and expalin that you specialize in moving elders and can be of help to their clients who are moving out of SNF’s due to family concerns.

 

GCM Products for the Isolated and Lonely Seniors During Stay at Home Orders

Quality of Life (increasing the joy in an older person’s life who is lonely) can be an important service to offer during the coronavirus pandemic. Seniors who live alone are already isolated, lonely, and depressed and the virus only causes this to explode in their lives.  Quality of Life programs like Sage Eldercare’s Humminbird Program has gone remote and can be purchased for a minimal amount for client’s by families or agencies, nationally. Nina Herndon GCM, Sage owner and innovator, started this program several years ago because she was tired of watching elders she served watching TV 40 hours a day. She has brought it into the digital world to serve coronavirus patients nationally. Nina also wrote the Chapter on how to set up a Quality of Life program in my book  Handbook of Geriatric care Management 4th edition 

Products For Seniors Discharged from Hospitals in Pandemic When SNF’s will NOt Take Themphoto.JPG

Home from the Hospital is a GCM product the Safely helps the older client through discharge and the first 3 months to make sure they do not return to the hospital, which now is overrun with coronavirus patients and at capacity.

. Home From the Hospital pinpoints exactly what the older person needs for discharge with the hospital and why the family is desperately calling for help. They are calling for help at a piercing decibel level because nursing homes will not take them for fear of COVID 19 infection of their residents 

To do this, offer these products to families third parties, hospitals and nursing homes in this crucial time. develop continuously integrated solutions through a product procedure placed in your company operation manual, along with all of your products so you ensure your staff can deliver, step by a step-that high-end product that the Concierge client especially under the huge stress of the coronavirus with vulnerable parents -just purchased and demands. If you do not have an operation manual, I have all these products in my GCM Operations Manual plus 11 more, with all the procedures in place so you can instantly offer them. I will offer a 20% discount for the GCM manual during the pandemic for Geriatric Care Management Agencies suffering during the coronavirus outbreak. Contact me here 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, Blog, case manager, coronavirus, coronavirus marketing, coronavirus shut down, Covid 19, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, Home care disaster plan, Home Care Emergency Coronavirus Plan, Home From the Hospital, Long distance caregiver, Move Management, moving parent in your home, Pandemic Tagged With: aging life care start up, Aging Life Or GCM Products, care management products, case manager, Certified Senior Advisors, CMSA, coronavirus, Covid-19, eldercare manager, geriatric social worker, marketing during COVID-19, marketing geriatric care, marketing geriatric care management, nurse care manager, pandemic, products vs services

  • 1
  • 2
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2021 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Site Designed by Kissa's Kreations