Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How to Capture Family Stories from Seniors on the Holidays

December 22, 2022

Thanksgiving--2003png.png

Capture Family Tales From Aging Parents 

Have you captured family tales from older family members? Or have you lost an aging parent and wished you had asked them more questions about their past, your family history, and your childhood? Have you dabbled in ancestry and realized that you could have just listened closely to the stories your deceased parents told you and written them down?

Do not look back! Make this New Year the year you collect the stories from your family. Learn to use 10 reminiscence tools, technology, and techniques to hear family history at holiday dinners and events during Christmas, Hanukkah, Kwanzaa, or New Years.

10 Tips to Capture Family Tales from Aging Parents

1. Use empathetic listening. This means to make all the messages you are giving the older person— tone, how fast you speak, how they are sitting-  all say, “I want to listen to you.”

2. Ask questions that prompt the story but don’t make judgments. If there are going to record the family tale, do it in a way that doesn’t distract or stop the older person from talking.

3. Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story and see if they will follow along.”What was a New Years’ Resolution that you made and kept” ” Do you remember your favorite doll ” What was your first day of school like”

4. Music is just next to memory in the brain shown by Alive Inside So use Alexa, or Spotify, to play  40’s

and 50’s music or especially the -Simple ways to spark reminiscence when you visit older family members :
5. Look at old photos together. Photos trigger memory even with dementia. Choose ones from a period of time the person currently remembers, which could be the person as a young adult, teenager, or even a young child.
6. Play music from their teenage years. It is the background to the most emotional period of anyone’s life and is deeply lined into memory.
7. Enjoy food they like or food that is a family tradition or specialty, particularly ones that have an element

Family With Grandparents Enjoying Christmas Meal At Table

of memory attached to family celebrations. like Mom’s Briscut, Dad’s Sunday Supper lasagna, or “Aunt Helen’s Lemon Cake”.

8. Story Worth was started by Nick Baum, a tecky who was, in a way, a long-distance care provider for his parents in Sweden. He was curious about their past and invented the app based on his own need to gather his family history. My husband is a teller of past tales as a California Highway patrolman, then Hippiedom, then as top marketing director for Pacific Cookie Company, the best cookies here in the west.

Our daughter Kali gave him Story Worth as a holiday gift. He wrote down 40 stories or memories from his past. They were being published by Story Worth in a book, saving in print the precious reminiscence that would have been lost but now is found in a  book that was given to our adult children and then generations to come.

This is a brilliant way to capture reminiscence and I  recommend it to adult children who want to enshrine personal memories in print that otherwise would be lost when they reach back for them.

9. Life Bio-  provides an online template of biography and autobiography questions that have been carefully crafted

10. Quick Voice Recorder to catch the memory on your phone

Use reminiscence as a part of a whole new domain in aging called quality of life or attending to the older person’s need for joy through activities that stimulate the mind. Reminiscence does that- so find out more about how you can increase the quality of life of older people after the holidays and all year long by building a quality-of-life reminiscence program like Nina Herndon describes in her chapter on Quality of Life in Handbook of Geriatric Care Management 

Filed Under: Aging, Blog, Geriatric Care Management Business, Geriatric Care Manager, Legacy Tools, Reminiscence Therapy, Senior Legacy, Story Worth Tagged With: aging life care manager, aging life care on holidays, ancestry, Black, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, care manager, case manager, geriatric care manager, holidays with aging parentrs, nurse advocate, nurse care manager, reminicence & Hanukkah, reminicence & Holidays, reminicence and elder, Reminicence and geriatric care manager, Reminicence Therapy, reminicsence technology, Reminiscence tool, rreminicence and Kwanzaa

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

 Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially   in a small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology 

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

 

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses 

To get more help sign up for my holiday webinar on technology 

 

SIGN UP FOR MY HOLIDAY WEBINAR –

Sign up for my holiday webinar on technology

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & Free PR, ALCA & Radio interview, ALCA Marketing, ALCA Public Relations, ALCA sales, ALCA software, ALCA start-up business, Blog, care management start-up, care manager, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long distance caregiver, long distance caregiver burnout, long distance holiday social media, LONG DISTANCE HOLIDAY VISIT, Long Distance travel Holidays, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media, social media for elder care, social media marketing

How to Help Avoid a Cat and Dog fight Among the Dysfunctional Family On Holidays

November 1, 2022

cat-dog-fight.jpg

Sparring Cats and Dogs AKA Siblings

Learn how to calm the chaos of the dysfunctional family on the holiday.  During the coming holiday season, especially after some liquid cheer, sour step-parents, angry step-siblings, and mid-life adult kids who grew -up in a dysfunctional family can spin into sparring cats and dogs with teeth bared at Thanksgiving Hannaka, Christmas dinner. Sign -up for my  holiday webinar

 Why Their Stocking is Full of Coal

As if COVID has not made the holidays hard enough for family gatherings, the ordinary

 

aging processes are made far tougher when a family has a history of dysfunction. The holidays are red meat for a dysfunctional family. Aging professionals, like geriatric care managers, have their greatest challenges in working with these “difficult” families.

Dysfunctional families are not able to organize themselves

Dysfunctional Familiy on the holidays

They effectively face gut-wrenching eldercare challenges and crises. These families are under more stress as they move from long-established roles into uncharted territory. the dysfunctional family on holidays like Thanksgiving can face an emotional detonation then an explosion with siblings laying into each other not the turkey.

 Why Cut-OFF Ruins the Celebration 4The Dysfunctional family on holidays

The dysfunctional family on the holidays faces shunning or cutoff. What if adult kids “ cut off” their Dad years ago and now he had a severe stroke- what do they do when caught between I hate you and now I love you. One sibling has taken over Mom or Dad’s care and her/his dysfunctional midlife adult siblings just don’t want her to do this. It only takes a few drinks at dinner  and snarky remarks start a fracas that leads to cut-off, which leads to them not sharing in Mom’s care, overloading the sibling caregiver, and endangering Mom’s care, through this shunning.

 

Now that the holidays are soon arriving – they have the same attitude about attending the family Thanksgiving dinner.

 

 

Dysfunctional family on holidays

SIGN UP FOR MY FREE HOLIDAY WEBINAR –

 

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create marketing to alert adult children you are there

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday e-newsletters, podcasts, speakers bureau, blogs-to market

Learn clinical skills to covert and tools to serve frantic adult children and their declining, resistant parents and the dysfunctional family on the holiday

  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain sibling holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with the dysfunctional family or nearly normal family during the holidays
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

  • Dysfunctional family on holidays

 

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR –

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

 

Filed Under: ADULT SIBling, Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur RN, Black Geriatric Care Manager, Blog, Care Management Inquiry Call, care manager, case manager, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, estranged siblings, Families, GCM Sales, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday Rush Technology, Holiday season, Holiday Sibling Rivalry, Holiday Social Media, Holiday Webinar, Holidays, inquiry call, Long Distance Care, Long Distance Care Holidays, Long distance caregiver, Marketing during Holidays, nurse advocate, nurse care manager, POST HOLIDAY CALLS, POST HOLIDAY SEASON, SIBLING, sibling rivalry, Sibling Strife Holidays, Sibling Strife Thanksgiving, Siblings, Social Media Holidays, social media marketing, technology for long distance care, Telehealth with GCM, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Therapist Specializing in Aging, Webinar Tagged With: aging dysfunctional family, aging family, aging life care manager, aging life care on holidays, aging parent care, aging parent Thanksgiving, alcohol on the holidays, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, COVID THANKSGIVING VISIT, danger signs for holiday visit, drunken holiday, dysfunctional family on the holiday, dysfuntional family, Dysfuntional family on holidays, GRANDMA VISIT THANKSGIVING, Holiday sibling rivalry, Holidays Crisis in aging family, nurse advocate, nurse care manager, post holiday parent care, Thanksgiving, Thanksgiving Webinar, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings

Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

October 25, 2022

A sad woman crying as she prays.

Siblings are The Biggest Source Of Stress Between Human Beings

At family rituals, like Thanksgiving next month, adult siblings often are often brought back together. If you are one- will it be a happy feast or wrecked by holiday sibling rivalry??

 

Sibling Rivalry Can Give Acid Reflux to Grandma’s Thanksgiving Dinner

As Gail Sheehy said in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, on sibling rivalry, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak because of sibling rivalry. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description of sibling rivalry, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

 

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and your adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

adult siblings need to come together for aging parents

 

 

nephew’s wedding or christening, help plan a parent’s anniversary dinner, or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling Rivalry Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead 21-year-old Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also about interracial couples, and in the end, around a catastrophic illness of the aging parent, where the siblings need to resolve their differences. It also makes it a trifecta with dementia. The grandmother, who has dementia is taken out of her nursing home to join the dysfunctional Thanksgiving feast and offers surprising sanity to the sibling-rivalry drama.

If you recognize this problem in your own family, seek counseling before coming the holidays engulf you. Contact the Aging Life Care Association to find help before a parental crisis.

SIGN UP FOR MY HOLIDAY WEBINAR –

holiday sibling rivalry

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

  • Featuring Speaker

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

 

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

Free Webinar

 

 

 

Find out more about dysfunctional families and sibling rivalry from My YouTube, Channel  

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Dysfuntional Family Help, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Clinical Tools Dysfunctional family, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, nurse care manager, SIBLING, sibling rivalry, sibling sharing care, Sibling Strife Christmas, Sibling Strife Holidays, Sibling Strife Thanksgiving, Social Media, Social Media for Care managers, Social Media Holidays, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgving visits during COVID, Therapist Specializing in Aging Tagged With: adult sibling, adult sibling conflict, adult sibling estrangement, aging life care on holidays, aging parent crisis on holiday, Aging siblings, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager marketing, celebrations with siblings, cut-off sibling, Dydsfunctual Family Holiday, dysfunctual family, Dysfunctual siblings, Holiday Crisis For Aging Family, Holiday Marketing, Holiday marketing Plan, Holiday Rush, Holiday sibling rivalry, Holidays with midlife siblings, Home care marketing, irate siblings, Prepare for holiday rush, sibling conflict, sibling rivalry, siblings, Thansgiving sibling rivalry

2 Days left to Register 4 Webinar On Care Management -Content Marketing

July 3, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

 

 

Do you need an expert ALCA or GCM  technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing  will do that for your care management or care-managed homecare agency- getting  overwhelming clicks&, opens, and new clients

 

 

WHAT IS Content Marketing ?

What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says  it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management”  through the content of your videos, blogs, and social media posts.

expert ALCA or GCM  technology

Natasha Beauchamp   Let an expert on ALCA or GCM  technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

Why you need content marketing

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the  4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • How to shoot videos for your agency
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

limited free offer

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Caretree, Cathy Cress MSW, Content Marketing, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE WEBINAR, GCM Marketing skills, GCM Social Media, GCM Software, GCM Videos, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Social Media, iHealthHome, marketing blog, marketing touchpoints, Natasha Beauchamp, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, THANKSGIVING BLOG, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

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