Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Understand Branding Like Your Business Depended on it!

October 1, 2020

Does Your Company Have a Great Brand During COVID?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid and Keenex have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your  for profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

 FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

We are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

Celebrating the Resurrection in the season of COVID-19 deaths in Nursing Home

April 12, 2020

Nearly 2000 residents of nursing homes or skilled nursing facilities are dead

from the coronavirus epidemic epidemic. According to The New York Times yesterday  “The virus has perhaps been cruelest at nursing homes and other facilities for older people, where a combination of factors — an aging or frail population, chronic understaffing, shortages of protective gear and constant physical contact between workers and residents — has hastened its spread.”

 Advocates blame the nursing homeowners who cut staff. “The residents are sitting ducks,” said Richard Mollot, the executive director of the Long Term Care Community Coalition.

World Wide Deaths

This is not just New York but it estimated that over 2100 nursing homes across the country  This holocaust of elders is not limited to the US. In France 3237 have died Madrid alone 4260 and Italy 8859 deaths prompting a parliamentary inquiry

We need an inquiry but more than that we need a federal response, which there is none and national coverage which is just starting to occur after the most vulnerable on the planet were locked up in buildings where no one  could visit, filled with the people with the highest risk, and staff going from facility to facility as they need three jobs to keep them afloat and spreading the virus then becoming ill themselves 

TRUMP CUT BACKS IN NURSING HOME STAFFING INFECTION CONTROL

This lack of staffing and cut back in infection control federally mandated by the Trump government. Trump cut back regulation upgrades mandated by the Obama administration

The Obama administration effort, finalized in 2016, requiring all long-term care facilities to develop infection control and prevention plans to detect, report and contain communicable diseases.  It also covered telemedicine, so needed now publishing infection control rates weekly in Nursing homes that manage from 1.6 million to 3.8 million infections each year, according to the Centers for Medicare and Medicaid Services. A 2017 analysis by Kaiser Health News found that 74 percent of nursing homes have been cited for lapses in infection control — the most frequent type of health violation.

ALCA GCM’S AND ALL AGING PROFESSIONALS PAY ATTENTION TO CARNAGE

Geriatric care managers who very often see patient in a nursing home have to sit up and pay stark attention to this, as do, adult children across the country who have placed their aging parents in what now is a cauldron of coronavirus with no one to track what is going on inside their parent’s last 

IN LA SUGGESTIONS TO TAKE RESIDENTS HOME

In LA where — death 8500 deaths  have been reported in a nursing home an LA County authority suggested family pull older residents out of the nursing homes past haste

Filed Under: Aging deaths, Aging Family, aging family crisis, aging life business, Aging Life Care Assocaition, aging life care manager, ALCA & Skilled Nursing Facility, Blog, coronavirus, Coronavirus emergency plan, coronavirus shut down, Covid 19, Death and Dying Care Management, Nursing Home Deaths, SNF death COVID-19, telemedicine, Universal Precaution Tagged With: aging, aging family, aging family crisis, aging life and geraitric care manager, aging life care manager, aging life care managers, aging parent care, care manager, Covid-19, COVID-19 Deaths, COVID-19 deaths SNF's, geraitric care manager, nursing home deaths, Obama Nursing Home regs, President Trump, roll back Nursing Home protections, roll back nursing home regs

Understand Branding Like Your Business Depended on it!

December 7, 2019

Does Your Company Have a Great Brand?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your nonprofit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

SIGN UP NOW  

Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

15 Alarm Bell for Holiday Visit With Aging Parents

December 6, 2019

ALARM BELLS FOR AGING FAMILY  HOLIDAY VISITS

It’s almost Christmas and Hanukka and time for the family visit with older relatives. If you suspect festive cheer with an aging family could devolve into some scary scenes, here are some red flags to put in a checklist and share with your midlife siblings before the holiday celebration.

Perhaps your older parents have piles of junk mail, dirty clothes, unwrapped gifts when Mom used to shine through her color-coordinated presents. All are cause for the sibling 911 alarm- then action.

You can use this list to assess your parents or older family members during the holidays and compare notes on a post-holiday conference call. If all midlife siblings have the same criteria, it makes easier to agree on what to do and what to flag as family New Year’s resolutions. 

Below is a list of red flags. If you saw any of these problems on Thanksgiving or Hanukkah or face them on Christmas- now is the time to do something about it. Use this is a checklist.

Alarm Bells List for Visiting  Aging  Long Distance Relatives During the Holidays

  1. Unpaid bills
  2. Missed appointments
  3. Clutter in a home that was once always neat .
  4. Refusing to go to medical providers
  5. Not taking care of activities of daily living: cooking, bathing, dressing, housekeeping, etc.
  6. Entering contests, credit card maxed out on shopping channels
  7. Recent fall

POST-HOLIDAY EMERGENCY PLAN

When midlife adult children return from the holidays, the family can have a family meeting alone or with an aging professional and look at the problems on everyone’s list, agree on the top red flags and start helping the long-distance family.

Don’t wait till you and your midlife siblings are shocked out of sleep by late-night calls from brothers and sisters, frantically telling them of a crisis with aging Mom or Dad. Don’t force yourself and the other adult children to book last minute, high-cost flights, and gather in scary, sterile hospital rooms with brothers and sisters they have not really communicated in years.

Call an aging life or geriatric care manager for help 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, care manager, case manager, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Care, nurse care manager Tagged With: aging life and geriatric care management, aging life care managers, care manager eldercare manager, check list for holiday visit, danger signs for holiday visit, geriatric care manager, holidays with aging parents, nurse case manager, visiting aging parents during holidays

How to Hire Geriatric Care Manager Who Can to Bill their Client Time

August 16, 2018

 

Learn how to increase your care management billing by hiring care managers who feel comfortable when billing clients. The door to profit is opened by hiring care managers who have no ethical dilemma about billing. You go through that door by employing care managers who are happy to bill clients and do not have to be trained, coaxed or even counseled to bill clients for their billable time.

Nurses, social workers, and health professional who are employed in a  for-profit aging life or geriatric care management agencies rarely feel good about billing clients. They were educated to serve people not bill them. They entered health professions where you gave things away did not charge them money. They often feel slimy asking for

money even though they started a business and their agency lifeblood in billing customers so they can make payroll and grow their business. More than that, 75% of these health professionals are women and it is their DNA to give things away or the human race would not survive. But a care management agency is not a baby it is a business and you feed it and nurture it with money.

Watch this video to understand what you must do to screen candidates who can bill, train new hire care managers so they understand your billing expectations of 85%, coach them to bill 85% of their time through weekly billing reports and understanding what is client time that is billable and what is non-billable. Understand what else you can do to increase your profit through billing reports, incentives to case managers and an easy to use billing software

Want to make serve the GCM market that will make you a profitable business? Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps Learn more.

Filed Under: Aging, aging life business, Aging Life Care, aging life care manager, billing, Blog, care management start-up, care manager, case manager, cash flow, elder care manager, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, Webinar Tagged With: 85%, aging life care managers, barrier to billing, Billing 85%, billing for geriatric care management, care manager, case manager, GCM billing, geriatric care managers, hiring a geriatric care manager, hiring an aging life care manager, My Geriatric Care Management Operations Manual, start-up business, webinar billing care management hours

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