Video -Learn Business Skills to Start a Geriatric Care Management Business!

May 6, 2022

What Business Skills Do You Have in Starting A Geriatric Care Management Agency?

Starting a Geriatric Care Management Agency does not take simply clinical skills but also business skills. Only 3% of geriatric care managers now have business skills because most are in the health field, nurses, and social workers. So it takes business skills you would get in an MBA to start of GCM business. What are those skills and how do you get them without an MBA?

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, and invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast using an excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), majortasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media, and conduct content marketing to gain new customers
GCM sales skills
position your agency to sell your menu of services benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract

If you do not have all or some of these skills, check out my Online GCM Business Class which includes 10 modules teaching you all these business skills to start your GCM Business including two modules on critical financial management so you do not go under and lose your dream start-up

Includes MY Geriatric Care Management Operations Manual and Forms Manual at no cost

Find Out More

CHECK OUT OUR GCM BUSINESS CLASS

What Type of Conceirge Care Providers Do You Recruit for Concierge Clients?

May 2, 2022

Medicare Does Not Fund Long Term Care

Concierge Clients, wanting concierge care providers, are sadly the only clients of GCM or ALCA experts because of income inequity in the US and the fact that Medicare does not cover long-term care, like home care and geriatric care management.

You Are Only As Strong As Your Weakest Link Especially With Concierge Clients!

You must serve the top 10% of aging Americans because those clients make your ALCA business or GCM business make money and thrive. But to deliver the gold standard services that concierge care demands, let’s take the weakest link in your business- your care staff. You are only as strong as your weakest link these concierge care providers. These incredibly important employees’ skills will measure how concierge clients really rate you.

First and foremost to serve Concierge clients you need highly skilled concierge care providers with a CNA background or years of experience. Older generations, especially entitled clients, are likely to be

less trustful of an individual with numerous visible tattoos and a Mohawk. They would rather have their concierge care providers be a clean-cut employee wearing a uniform. You want background-checked employees with tolerant of demanding clients and willing to be servile and assertive and know when to use either.

Concierge Care Providers for Concierge Clients Should Be:

WELL-GROOMED
WELL DRESSED
SERVILE
GOOD COOK
GOOD TABLE SETTERS
WILLING TO BE CONFIDANTE but under GCM supervision

For COMPANION CARE hire

Sophisticated employee
Can Order Opera theater tickets
Accompany to events
Drivers Licence

GCM has to Set Boundaries with concierge clients:

Concierge care providers can cook French Cuisine but if the client“Heavy Care-priority -must have transfer skills and CNA or HHA skills not cooking skills
Cannot often get a gourmet cook who changes diapers
Cannot have careprovider looks like a model who uses Hoyer lift

CONCIERGE Clients-NON-medical

CAREGIVER’S SAMPLE to-do list

Doing grocery shopping or grocery home delivery
Post office run
Pet-care
Waiting in line at the DMV
Taking the car for Car repairs, oil change, car wash
Event planning- GCM
Gift-buying
Plant care
Picking up dry cleaning
Running miscellaneous errands
Making travel arrangements
Mail pickup
chef services
Dinner reservations
What Cannot do
Performing bank transactions, such as depositing or withdrawing money, or shopping for the client without pre-arranged payment through the store could pose a liability
Assist with finances, online banking, bill paying/tracking
pickup of prescription medications -Only GCM to do because of medication abuse and liability
Join me in my newest FREE Webinar

Free Webinar To Find Concierge Clients
How to Find Concierge Clients Who Can Afford You
WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover
- Why only the top 10% can afford private pay care management.
- Who are the surprising Retired VIP Clients?
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
SIGN UP

Learn how to maintain Concierge Clients

REGISTER NOW

Learn how to keep Concierge Clients
Young woman hugging her mother or grandmother and looking at camera.

Find the VIP Concierge Client-Sign Up New Webinar-Sales and Marketing

April 18, 2022

Sign up for my New Webinar Sales and Marketing to Find the Concierge Client

Find the VIP Concierge Client. The target market for a private geriatric care management business is not the 65 million families who need care management services. Find the VIP Concierge Client in the much smaller subset of those families who can afford to hire a GCM or aging life care manager who can pay the $4000-6000 a month for home care and are willing to pay for the services that GCMs and can actually find their way to you.

How Do you Find the Concierge Client to sign up new VIP Clients Who Can Afford You?

Your marketing message must say your business:

offers concierge solutions to the grueling aging care decisions families and clients must make.
offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life, and the myriad mind-boggling decisions they face.
offers support to the aging client and the whole aging family and can transform the family to get care for the client
offers support and care to the caregiver to keep them from burnout
offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care

But is this really the message to which VIPs or the upper 10% respond- add this?

you respond immediately to their needs as they expect
you offer community resources like private drivers, personal chefs
you can make sure that they will be in a top-rated hospital with a VIP program that offers all the amenities they expect
You will arrange concierge services like massages and spa visits for family caregivers who are stressed by caregiving for their elder parents

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You & Create VIP Copy?

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only top 10% can afford private pay care management.
Who Are the 5 types of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create VIP copy and revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Get my Free White paper To Create VIP Copy

Learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long term care

Do You Want a new Affordable Geriatric Care Management Manual ?

March 21, 2022

New Low-Cost Subscription To Purchase My Affordable GCM Operations Manual

Introducing my new affordable subscription model , giving entrepreneurs and professionals who want to start a care management agency an affordable Care management manual a low-cost way to begin or grow their business.

You can now purchase my Affordable Care Management ManualGeriatric Care in its 5^th edition at a low-cost monthly subscription price. You can pay a small amount monthly and access the entire manual online to learn how to deliver 15 key geriatric care management products services step by step

The Features of my subscription price for my affordable Care Management Manual
15 Care Management Services or Products
A separate Forms Manual with 54 integrated forms
Electronic PDF so you can edit.

Check out my cost-effective subscription program which allows you to pay $65.00 a month for 11 months and access the entire manual online

6 reasons why your start-up business or restart GCM/ALCA business needs my affordable operations manual.

1. My Affordable Care Management operations manual through a monthly subscription will create and maintain the highest quality of gold standard service /products in your business.

2. My Low-Cost Care Management Operations Manual through a monthly subscription, becomes the primary tool for training your employees.

3. My Care Management operations manual through a monthly subscription, creates more time for the owner, by giving you written procedures for your business.

4. My Care Management Manual using my monthly subscription makes your business scalable thus allowing you to expand, open new sites and cover new areas.

5. With my Affordable Care Management Manual through a monthly subscription,you can make your care management agency more scalable to easily expand and grow your to a second office as the manual gives you a turnkey operation.

6. With my Care Management Manual through a monthly subscription, you Can Sell your GCM Business atTwice the Amount.

Find out more

Deliver Valentine’s Gifts for Family Caregivers at the Last Minute

February 14, 2022

Last Minute Valentines’ gifts for family caregivers?

Valentine’s gifts for family caregivers, who pay your bills for loving care is a great idea for care managers or home care agencies Here are ideas for the last minute as this is Valentines’ Day. What a geriatric care manager and home care does each day is about love. Family caregivers who care for an aging family member represent the heart and soul of the love of Valentines’ Day.

Here are some ideas

**last-minute Valentine caregiver gift**

Valentine’s gifts for family caregivers are a sweet idea. It acknowledges their caring while letting them know your agency cares about them, the people who pay your bills. Using an email newsletter like constant contact with a valentine’s wish is easy and perfect Valentine’s. It will get there today. Offering a special package of on-time-reduced fee hours to give thank them for using your agency maybe on valentine’s day itself or another time would be a sweet gift.

Another last-minute caregiver gift is the simple act of thanking them personally in a phone call, an email valentine for all they do at such a cost to themselves, which is rarely voiced.

Gifts For Aging Parent Caring for a Spouse

**Valentine’s gifts for family caregivers**

To an aging parent caring for a spouse, they can experience most fraught-filled valentine’s day. The person who they gave all your heart to – at times for many decades- is there but not there in a way in many ways. So, suggesting to siblings or close friends that they might take taking the family caregiver for dinner and provide respite to the spouse and taking her to a special valentine’s brunch or event- can make a perfect gift. This can be a soulful warm gift for someone spending time with the love of their life who is not able to share the romantic day anymore.

Caregiver Gifts From Adult Children

Give adult children ideas for last-minute Valentine caregiver gifts for valentine’s day. Grandchildren can also make inexpensive valentines gifts if she is caring for grandpa.

Be a gold standard care management agency on Valentine’s day and show love for your family caregivers in any way you can.

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

What Business Skills Do You Have in Starting A Geriatric Care Management Agency?

Medicare Does Not Fund Long Term Care

You Are Only As Strong As Your Weakest Link Especially With Concierge Clients!

First and foremost to serve Concierge clients you need highly skilled concierge care providers with a CNA background or years of experience. Older generations, especially entitled clients, are likely to be

Concierge Care Providers for Concierge Clients Should Be:

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You

WHEN Tuesday, May 17th, 2022

Sign up for my New Webinar Sales and Marketing to Find the Concierge Client

How Do you Find the Concierge Client to sign up new VIP Clients Who Can Afford You?

Your marketing message must say your business:

But is this really the message to which VIPs or the upper 10% respond- add this?

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You & Create VIP Copy?

New Low-Cost Subscription To Purchase My Affordable GCM Operations Manual

6 reasons why your start-up business or restart GCM/ALCA business needs my affordable operations manual.

Last Minute Valentines’ gifts for family caregivers?

Here are some ideas

Gifts For Aging Parent Caring for a Spouse

Caregiver Gifts From Adult Children

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

WHEN Tuesday, May 17^th, 2022