Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Know Best PR & Marketing Strategies to Find VIP Clients?

April 6, 2022

How to Find  VIP Concierge Clients

Who is Your Market in an Aging Life or geriatric care management business and how to find VIP Clients?

How do you find VIP Clients & Why? This market includes the ” rich and famous” like Mrs. Astor,  film /TV star Betty White or Rolling Stones drummer Charlie Watts  -people who were your VIP clients and four other wealthy groups in the upper 10% of the economy. Homecare costs between $4000-and 6000 a month.  Medicare does not cover home care or care management. This is why your market is in that top 10%. The upper 10% VIP client can afford you according to Pew research, in this nation of broad income disparity, and 90% below cannot.

 

  • Join me in my newest FREE Webinar

  • How to Find  VIP Concierge Clients Who Can Afford You
  • WHEN Tuesday, May 17th, 2022
  • WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17th, 2022
  • Sign -UP to find VIP clients

  • What we will cover

    • Why only the top 10% can afford private pay care management.
    • Who Are the 5 types of VIP/Concierge Clients? 
    • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
    • Understand how to find VIP Concierge Clients through hot mapping & Market Studies
    • How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
    • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
  • Find Out More to Sign -up  VIP clients

  •  Contacts for Cathy Cress MSW YouTube channel: 
  • Who Are the 5 types of VIP Clients?

  • Understand how to find VIP Concierge Clients- hot mapping & Market Studies
  • Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
  • How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
  • How to Use Free PR to Use to Find Adult Children of VIP Clients 

SIGN UP HERE

 

 

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA Public Relations, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, Black Entrepreneur RB, Black RN, Black Travel RN, Blog, Concierge Care Manager, Concierge Client, Concierge Marketing, elder care manager, entrepreneur RN, Families, Features vs Benefits, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM Operations Manual, GCM Webinar, Geriatric Care Manager, geriatric social worker, Marketing to Assisted Living, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, VIP Aging Client, VIP marketing, VIP Marketing Plan, VIP Public Relations, VIP Sales Tagged With: adult children of VIP parents, aging concierge Clients, aging family, aging life care manager, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Care Management marketing plan, care manager, case manager, concierge marketing, Entrepreneur GCM, Find VIP CLients, Finding Concierge Clients, geriatric care manager, geriatric care manager PR, nurse advocate, nurse care manager, Nurse Entrepreneur Network, Public Relations, Webinar VIP Clients

New Free Webinar-Sales and Marketing to Find the Client Who Can Afford Long Term Care

March 31, 2020

4 Hours Left to Sign Up

Free Webinar-GCM Sales and Marketing to Find the  4 Types of VIP Concierge Clients

Presented by Cathy Jo Cress MSW author of Handbook of Geriatric Care Management

March 31, 2020

 

-2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types.

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, Borderline narcissistic family, borderline-narcissistic families, Care Management Products, care manager, Concierge aging clients, concierge clients, Dysfunctional aging family, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to conservators, marketing to upper 10%, narcissistic client, nurse advocate, nurse care manager, Sales, Sales in geriatric care management, Selling GCM Business, Wealth Management Departments, Webinar Tagged With: adult children of concierge parents, Aging Concierge client, aging concierge Clients, aging life care manager, aging parent care, ALCA marketing, Care Management marketing plan, care manager, case manager, Concierge Care management, concierge marketing, Free webinar marketing, geriatric care manager, Gold Standard ALCA Products, Gold Standard GCM Products, Marketing, marketing aging life or geriatric carre management, nurse advocate, nurse care manager, strategic marketing plan, VIP clients

If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Why Do a Market Survey before you decide to open a geriatric care management business?

Numerous small geriatric care management businesses have failed after only a few years.

Many of these enterprises made a faulty assumption when developing their business plans. When they looked at the large volume of research and demographic data published in dozens of studies funded they saw a well-documented need for the services provided by private care managers to the tune of 65 million people.

Looking at this large and growing need for services, they confused “need” with “demand.” The fact is that the services of private fee-based geriatric care managers are only affordable to a very small percentage of the population.

Income inequity in the US means top 10% of the US population controls most of the wealth

Only this 10% can afford geriatric care management

 

The target market for a GCM or ALCA business is not the 65 million families who need geriatric care man­agement services but the much smaller subset of those families, who can afford to hire a care manager, which is a huge ethical dilemma but what we face with income inequality in this nation.  

Learn about Private Revenue Sources for GCM’s and why you have to work with the top 10% who can afford GCM’s

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area                             

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW

 

Get the new Handbook of Geriatric Care Management 4th edition   now– out in Kindle or Hardcover

 

 

Filed Under: Aging, Concierge aging clients, Concierge Client, Concierge Senior, ETHICAL DILEMMA, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start -Up, geriatric care management emergency proceduress, geriatric care manager, geriatric care manager start up, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, marketing to wealth managers, nurse advocate, nurse care manager, Sales in geriatric care management, Selling GCM Business, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging concierge Clients, aging family, aging life care manager, care manager, case manager, Concierge Care management, Concierge Client Sales, concierge marketing, Handbook of Geriatric Care Management, My Geraitric Care Management Operations Manual, nurse advocate, nurse care manager, reaching top 10% elder, top

New Free Webinar-Sales and Marketing to Find the Client Who Can Afford Long Term Care

March 13, 2020

Free Webinar-GCM Sales and Marketing to Find the  4 Types of VIP Concierge Clients

Presented by Cathy Jo Cress MSW author of Handbook of Geriatric Care Management

March 31, 2020

 

-2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive.

Find out who they are, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types.

How to Locate them in your service area

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

SIGN UP NOW

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, Borderline narcissistic family, borderline-narcissistic families, Care Management Products, care manager, Concierge aging clients, concierge clients, Dysfunctional aging family, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Manager, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to conservators, marketing to upper 10%, narcissistic client, nurse advocate, nurse care manager, Sales, Sales in geriatric care management, Selling GCM Business, Wealth Management Departments, Webinar Tagged With: adult children of concierge parents, Aging Concierge client, aging concierge Clients, aging life care manager, aging parent care, ALCA marketing, Care Management marketing plan, care manager, case manager, Concierge Care management, concierge marketing, Free webinar marketing, geriatric care manager, Gold Standard ALCA Products, Gold Standard GCM Products, Marketing, marketing aging life or geriatric carre management, nurse advocate, nurse care manager, strategic marketing plan, VIP clients

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

February 1, 2020

What Are Your Marketing Tactics ?

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars or do you use free public relations like showing targets the benefits of ALCA or GCM? What marketing tactics make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message, like benefits, must be communicated to the public about your business

 

To get new GCM, ALCA clients your marketing  message must say your business offers these benefits

  •  concierge solutions to the grueling aging care decisions families and clients must make.
  •  expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.  
  •  support to the aging client and the whole aging family to transform the family to get care for the client 
  •  support and care  to the caregiver to keep them from burnout
  •  the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care

Example -Benefits of Geriatric care manager to an Elder Law attorney

  • Assess capacity –you are are a health professional and they are not
  • Work with Dysfunctional families – often their clients
  • Do facilitation with dysfunctional families
  • Facilitate family meetings over non-titled assists, health care decisions( death and dying)
  • Expert in sibling wars facilitating  decisions to help parent care
  • Can advise on the current and future costs of care. 
  • Extra set of eyes for the attorney and can monitor the client’s     medical status, address safety issues keep them updated
  • Prepare written geriatric assessment as evidence in a guardianship or conservatorship if admissable in your state

Join me in my new FREE Webinar


Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February,20th 2020
2 PM-3:30 PM PST
Learn
 

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians, assisted living  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s   and many more

Step by Step how to set up meetings with 3rd parties to make the sale

SIGN UP

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, ALCA Beneifits, Benefits, Benefits vs Features, care manager, case manager, Concierge aging clients, Concierge Client, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Start-Up, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: aging concierge Clients, aging life care manager, aging parent crisis, benefits of ALCA, Benefits of care management, Benefits Of Geriatric Care Managers, Benefits vs Features, care manager, case manager, concierge marketing, geriatric care manager, Marketing Care Management, marketing services, marketing tactics, nurse care manager, webinar concierge care

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