Adding Aging life or Geriatric Care Management to Private duty Home care or a Non-profit means the population you serve has changed. That means a new marketing strategy for your new product line.
You are now targeting aging families who need a full service concierge that meets the needs of the whole family in order to serve the client. If what you do now is provide home care or serve the underserved – this is a distinctly different product – a tray full of gourmet food, not one dish.
I worked with a large non-profit with a storied reputation who served the needy. They still had a whole cadre of elder law attorneys who referred. When they had added geriatric care management 2 years before and none of the attorneys really knew the change had been made and were making the wrong referrals. Don’t let that opportunity slip through your fingers or your bottom line. Send your new geriatric care managers to all these contacts to explain and market the new product.
So you must contact your primary and most profitable referral sources, elder law attorneys, trust departments, concerning physicians, VIP hospitals and explain your new profuse. If these are not your targets – add them fast.