Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Understand Branding Like Your Business Depended on it!

October 1, 2020

Does Your Company Have a Great Brand During COVID?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid and Keenex have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your  for profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

 FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

We are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

Understand Branding Like Your Business Depended on it!

December 7, 2019

Does Your Company Have a Great Brand?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your nonprofit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

SIGN UP NOW  

Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

Why Use Products in Aging Life or Geriatric Care- Where’s the Service?

May 9, 2015

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Filed Under: Aging Tagged With: adding geriatric care management, adding geriatric care management to PDHC, aging life or geriatric care manager, geriatric care manager

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

May 2, 2015

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

 

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message must be communicated to the public about your new business

 

The message is aging life or geriatric care management sells concierge solutions to the grueling aging care decisions families and clients must make.

 

This new service offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind boggling decisions they face.

 

You marketing message gives this information to the client and the whole aging family in the support system and can transform the family and insure you gain clinets.

Filed Under: Aging Tagged With: adding geriatric care management, adding geriatric care management to PDHC, Adding Geriatric Care Managemet to a Senior non profit, marketing tactics

Do You Need Strategic Marketing to Add Geriatric Care Management?

April 30, 2015

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

 

Marketing your new aging life or geriatric care management service  means targeting potential clients with the ability to pay for aging life care management services. That target is a very small segment of the general population. Furthermore, they must have a need that family, friends, physicians, and trusted advisors are not meeting. More and more, the value of an Geriatric Care Management is being seen by managed care organizations and by those seeking to bundle payment of services in a post-acute care setting.  So, where there was traditionally only one target for services, the Geriatric Care Management  now has the opportunity to become a part of a group that is managing, providing or overseeing care on a capitated basis for a group or as a service bundled together with other healthcare related services.

Although the concept of strategic marketing may initially seem complex for the average Non Profit or PDHC an understanding of integrated marketing communications is an important component of building a thriving practice. Taking the time and resources to understand basic marketing strategy and to develop and implement an integrated, strategic marketing plan helps the  new added Geriatric Care Management  Product  to increase visibility, credibility, and knowledge of services.


 

Filed Under: Aging Tagged With: adding geriatric care management, adding geriatric care management to PDHC, Adding Geriatric Care Managemet to a Senior non profit, marketing aging life or geriatric carre management, marketing geriatric care management

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