Start-Up Geraitric Care Management Marketing and PR Checklist

Here is the beginning of PR Marketing Checklist. Please check Chapter 16, Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Third Edition http://www.amazon.com/Handbook-Of-Geriatric-Care-Management/dp/0763790265 by Merrily Orsini for more information.

Start Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            – Get coordinated business card envelopes, note cards and folders                                   

Services needed to complete

Graphic design, printing and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing and delivery

4. Identified and Defined Prospects– including a prospect profile

Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience.