Do You Like Sales or Hate It?
Doing a successful client intake takes two Aging life /geriatric care management skills- knowledge and experience in geriatric care management and something that few aging life care managers have – a sales background.
Let’s touch on the first. All geriatric care managers must have a degree in the health care field such as nursing or social work. An advanced degree is optimum. Care managers also need a background in family therapy- specifically the aging family system. You rarely work with just the elderly or disabled clients. Most of your work is with the family system-adult children, the older person, and the extended family. That takes knowing family therapy.
But here is a deal-breaker , most geriatric care managers did not know they must have. You need a sales background to do an intake and get the client in your services.
You started a private aging life business to help older people but in order to successfully help them, yourself and your own family, ( kids need braces- you need to pay your mortgage) you have to know how to sell your product to make money. That takes knowing and feeling comfortable with sales.
Sales classes for social workers and nurses and few and far between. Do you need help to market master sales and run a profitable care management business.?
Build or Rebuild (remember those 3 Little Pigs) Your Aging Life or Care Management Business So the Wolf Can’t Blow It Down
LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020