You Need Concierge Clients
Geriatric care manager need inquiries about services from adult children of concierge seniors. These are the older adults who can afford long-term geriatric care management and home care
Well Heeled Seniors Who Used to Buy Payless Shoes
You may be surprised that this upper 10% of the populations include teachers and subway workers.
Well-heeled seniors, according to the New York Times, include middle-class retirees who buy shoes from Payless but have a defined pension that can afford care at home when they need it and private care management.
Defined Pensions Directly Affect the Quality of Aging Care
They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.
These middle-class concierge clients and their adult children call a geriatric care manager when they visit Mom and Dad and find care problems – or their aging parents have a health crisis. But they will really shop around as they have been raised by frugal parents on limited budgets during their childhood even if their parents now have excellent retirement through defined pensions.
They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford private duty home care and long-term geriatric care management when they need it or their adult kids who visit home or the emergency room and know Mom and Dad need help.
Learn More about Marketing to Concierge Clients
Webinar-Sales and Marketing to Find the VIP Concierge Client
March 31, 2020 -2PM -3:30 PM PST
Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term
Who They Are- 4 Types including defined pensioners like teachers and subway workers.
Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.
Cathy Cress MSW