Merging Care Management with Homecare Gives You a Competitive Edge.

Merging Care Management & Homecare Gives You a Competitive Edge.

Merging care management & homecare gives you a competitive edge. Still, you need to do a competition survey to find out how to position your merged agency ahead of all your competitors.

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Why should you add geriatric care management to your private-duty home care agency?

It can make a client shopping for a care-managed homecare agency choose you instead of your competition because you offer one-stop shopping. The adult child does not have to hire one agency to manage care and a second to do homecare. You offer an enticing package for the beleaguered, stressed caregiver desperately seeking help.

MARKETING POSITIONING. Product, needs,

That’s called positioning.

Merging care management with home Care gives you a competitive edge and shows what makes you different from your competition.  Adult children struggling with their aging parents learn that geriatric care management plus private duty home care is an added bonus to families in a crisis. Thus, a care management service can be an essential differentiator for home care agencies. It helps you get more clients and outstrip your competition. So you need to find out through the competition survey if there are any care-managed home care agencies and what you can offer that they do not offer in their menu of services like care management like Move Management or Home From the Hospital, all provided in my operations manual.

 A geriatric care manager can do a great job of teaching clients and families why they need care. A geriatric Psychosocial and functional assessment and care plan is an obvious way for families to understand care needs and recommendations and to see all the options for providing this care and choose your agency. The GCM is considered a desperately needed guide, not a salesperson, to get services started.

Care manager assessments are broader in scope than a private duty home care assessment and include not only family and social supports and home safety but spirituality, Quality of Life, finances, legal, nutrition, environment, mental status, depression,  sibling rivalry, dysfunctional families, relocation options and assistance and death and dying. A GCM assesses for alcoholism and drug abuse, domestic violence, sleep quality, sexuality, activity tolerance, personal values, and cultural beliefs. So they offer an in-depth overview of clients’ and families’ problems.  

 Your geriatric care manager’s care plan gives recommendations and options to consider so the family and client can make the best choices for providing this care.  The bonus to you is this lengthy, precious assessment is billed.

Plus, the Family feels like they have a very involved individual concierge to solve their problems

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The first and most crucial reason to merge care management with home care is money. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing precisely what homecare plus care management will do to solve the client’s problems, increase their quality of life, and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

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