Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Marketing plan Critical to Profiting on ALCA or Geriatric Care Management Business

January 11, 2020

Merrily Orsini’s Advice on Marketing GCM

Merrily Orsini, esteemed author of her Marketing Geriatric Care Management  chapter in Handbook of Geriatric Care Management 4th edition 4th-edition  has some sage advice on marketing aging life and geriatric care management

When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

Social Man Drawing Social Security Benefits In Notepad

Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

What is your Market plan and who is your audience?

Do you need a GCM Business Course to learn how to create a marketing plan, sales plan and how to actually market and sell the “Invisible” product- geriatric care management?

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Filed Under: Aging Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, marketing target, nurse advocate, nurse care manager, target audience

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