Merrily Orsini’s Advice on Marketing GCM
Merrily Orsini, esteemed author of her Marketing Geriatric Care Management chapter in Handbook of Geriatric Care Management 4th edition 4th-edition has some sage advice on marketing aging life and geriatric care management
When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this
What Does a GCM ALCA Marketing Plan Do?
- It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.
2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.
Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.
What is your Market plan and who is your audience?
Do you need a GCM Business Course to learn how to create a marketing plan, sales plan and how to actually market and sell the “Invisible” product- geriatric care management?
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020