Location, Location ,Location of an Aging Life or Geraitric Care Management Business

Where will you locate your Aging life or geriatric care business? You need a plan. This needs to be in your business plan under, Operations section. This section of the plan discusses the place where the company will do business. Whether you are a start up or adding a GCM arm to a non-profit or private duty home care agency you need a business plan or revised one to add aging life or geriatric care management.

Most beginning geriatric care management businesses start in the GCM’s home office. It is less expensive for a start up. This is sort of like a new band’s garage or high tech start up located inside instead out there with the tools.

 Some GCMs prefer to rent an outside space. You need to make that decision. If finances are a critical factor, which they are with a start up, you should choose a home office. You need about 600 to 800 square feet and create or use a home office in your home.

  Location is not a factor in getting customers. Aging Life or Geriatric care management businesses are not like clothing stores or other merchandise-based businesses, which need to be located in areas with considerable foot traffic (e.g., malls, busy streets). Locating the GCM in your own building if you are adding it to your business is fine but it needs it’s own individual space, equipment and staff and should never be located within another division.

Care Manager Travel time is a key to location. We will cover that in our next blog.