If You are a Concierge GCM -Do You defer to Your Clients Demands?

If you target concierge clients do you have to defer to all their needs and be subservient?  Let’s look at the Concierge Physician.
If you are a concierge physician, do you change their practice of medicine.  Quite simply no.

They do not tell the concierge client- what they want to hear. They do not prescribe drugs that the concierge patient wants instead of needs. They do not submit to the VIP syndrome shown Joan Rivers death  at the Yorkville Endoscopy Center.They continue to practice as doctors with the same skills, ethics and tools they have with any patient.

What do they change? The change the way they deliver their medical practice.  They offer personalized care and enhanced service. They take calls swiftly and they make house calls. They resuscitate the patient doctor relationship.

They change their billing model.  They do not bill Medicare or insurance and they do bill the client personally.

They change their client target market. They do not target everyone that needs their skills.  They target a demographic they can pay them privately, the upper 10%

They still practice with the same boundaries, tools and ethics. They do not let patients set the rules, defer to their defer to their demands.

They practice medicine as they were trained

As a GCM with a concierge practice you practice with the same skills, knowledge base and ethics you were trained to deliver.

 You just market differently, target clients who can pay your hourly fees (like concierge physicians), increase the personalized delivery of your GCM business making sure care is delivered seamlessly with care providers who can meet the high standards of a concierge client under the direction of your care plan

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