Cathy Cress

Expert in Aging Life and Geriatric Care Management

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If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Why Do a Market Survey before you decide to open a geriatric care management business?

Numerous small geriatric care management businesses have failed after only a few years.

Many of these enterprises made a faulty assumption when developing their business plans. When they looked at the large volume of research and demographic data published in dozens of studies funded they saw a well-documented need for the services provided by private care managers to the tune of 65 million people.

Looking at this large and growing need for services, they confused “need” with “demand.” The fact is that the services of private fee-based geriatric care managers are only affordable to a very small percentage of the population.

Income inequity in the US means top 10% of the US population controls most of the wealth

Only this 10% can afford geriatric care management

 

The target market for a GCM or ALCA business is not the 65 million families who need geriatric care man­agement services but the much smaller subset of those families, who can afford to hire a care manager, which is a huge ethical dilemma but what we face with income inequality in this nation.  

Learn about Private Revenue Sources for GCM’s and why you have to work with the top 10% who can afford GCM’s

Webinar-Sales and Marketing to Find the VIP Concierge Client

March 31, 2020 -2PM -3:30 PM PST

Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term

Learn

Who They Are- 4 Types

How to Locate them in your service area                             

How to create a strategic marketing plan to sell to them

How to Develop Gold Standard GCM Products and Services

 

SIGN UP NOW

 

Get the new Handbook of Geriatric Care Management 4th edition   now– out in Kindle or Hardcover

 

 

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Filed Under: Aging, Concierge aging clients, Concierge Client, Concierge Senior, ETHICAL DILEMMA, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start -Up, geriatric care management emergency proceduress, geriatric care manager, geriatric care manager start up, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, marketing to wealth managers, nurse advocate, nurse care manager, Sales in geriatric care management, Selling GCM Business, Webinar ALCA GCM Tagged With: adult children of concierge parents, aging concierge Clients, aging family, aging life care manager, care manager, case manager, Concierge Care management, Concierge Client Sales, concierge marketing, Handbook of Geriatric Care Management, My Geraitric Care Management Operations Manual, nurse advocate, nurse care manager, reaching top 10% elder, top

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