Why Do a Market Survey before you decide to open a geriatric care management business?
Numerous small geriatric care management businesses have failed after only a few years.
Many of these enterprises made a faulty assumption when developing their business plans. When they looked at the large volume of research and demographic data published in dozens of studies funded they saw a well-documented need for the services provided by private care managers to the tune of 65 million people.
Looking at this large and growing need for services, they confused “need” with “demand.” The fact is that the services of private fee-based geriatric care managers are only affordable to a very small percentage of the population.
Income inequity in the US means top 10% of the US population controls most of the wealth
Only this 10% can afford geriatric care management
The target market for a GCM or ALCA business is not the 65 million families who need geriatric care management services but the much smaller subset of those families, who can afford to hire a care manager, which is a huge ethical dilemma but what we face with income inequality in this nation.
Learn about Private Revenue Sources for GCM’s and why you have to work with the top 10% who can afford GCM’s
Webinar-Sales and Marketing to Find the VIP Concierge Client
March 31, 2020 -2PM -3:30 PM PST
Concierge Clients are the only way a GCM or ALCA care manager can make a profit and have their business thrive. Find out who are they, how you find them, design GCM Products they will purchase, and create a marketing plan and gold standard services to have them sign your contract and use your services long term
Who They Are- 4 Types
How to Locate them in your service area
How to create a strategic marketing plan to sell to them
How to Develop Gold Standard GCM Products and Services
Get the new Handbook of Geriatric Care Management 4th edition now– out in Kindle or Hardcover