How to Put Together A Care Management Sales Plan That Makes the Sale

ARE CARE MANAGERS SALES PERSONS?

GCMs or Aging Life Care Managers rarely see themselves as salespersons or worse than that closing a sale. However, this is a fatal error. You may have a care management product, but to make money from that product, you have to sell it. In the beginning you yourself may have to sell your geriatric care management product. To begin to put together a sales plan you need to identify who makes the decision to buy your geriatric care management products. With older adults over age 85, the buying decision is generally made by the adult children or the third party (trust officer, etc.). Many times young older adults (65–85 years of age) make their own buying decisions.

Find Out Who Makes The Buying Decision to Close the Sale

You then need to identify what criteria the person making the buying decision uses to evaluate your geriatric care management product. For example, you have to figure out whether the decision to purchase your product Move Management to help move and the elder is made by the adult child based on price, features, or availability.

Then-How do You Get the Buyer to Say Yes and Make the Sale

How will you give your customer, the adult child, enough information to say yes? Does this buying decision require personal contact in intake by a GCM, a Move Management sell sheet you dropped off at the parent’s physician’s office, word of mouth, paid advertising, through social media- if so what – blog, website – the what described your sales plan? It will have to go in your business plan plus- be good enough to get you, customers.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop a strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW