WHO IS YOUR TARGET MARKET
As a geriatric care manager, do you want to have success in marketing to elderlaw attornies? Starting or sustaining an aging life or care management business depends on selling care management to customers who will buy will your product /service. Many are customers like adult children of aging parents who will purchase your care management services/products directly because their hair is on fire. But your business ‘s financial success also depends on third parties like elderlaw attorneys, who will refer these sometimes-desperate adult children and their aging parents.
They include good targets who will refer elders and their families to you in you have a really good marketing campaign to reach them. This ” golden” group includes elder-law attorneys, trust officers, upscale assisted living and concierge physicians. More third parties for you to contact to grow your business include county and state senior services, information and referral agencies in each county, funded by the Older Americans Act, hospital-based care managers, and physicians, including geriatricians and internists.
All of these marketing targets serve the same demographic as you do. However, the first group serves the same financial demographic as you do elders in the top 10%
.The more elder law attorneys who will refer adult children to you, the better the chances of your financial success at your GCM or aging life business. But how do you design your marketing campaign?
HOW DO YOU SELL GCM OR ALCA TO AN ELDERLAW ATTORNEY?
Once you make an appointment with an elder law attorney, how do you sell your services or products to her? First, you describe the facts about services and position your business so show them you are the best care management agency in your area to serve her or him.
But what is most important is you show the elderlaw attorney how using your agency will benefit him or her in his and her practice. What is your value to this key 3rd party? For example, elder law attorneys are skilled in their field of law but not skilled in working with dysfunctional families, rife with divorce, sibling rivalry, and bad parents. Many entitled parents did not care for them as children and now they are expected to care for that parent. Care Managers are skilled in dealing with these angry adult kids from a broken nest.
WHAT BENEFITS SELL GERIATRIC CARE MANAGEMENT TO ELDERLAW ATTORNEYS?
Here are some benefits you can show an elderlaw attorney you can offer her or him by referring to you.
You are a health care professional who can assess capacity BENEFIT you will always advise whether the older client has the ability to make legal decisions
You are expert with dysfunctional families BENEFIT–You can take therapy off att plate and help family members support the client’s legal care decisions
You Can Facilitate family meetings over non-titled assets like the salt and paper collection BENEFIT so the attorney can work on more important legal titled assets like property
LEARN TO SELL THE BENEFITS NOT THE FEATURES OF CARE MANAGEMENT
Find out many more benefits your care management skills care managers bring to an elder law attorney and other key third-party targets you meet with to garner their business and referrals.
Sign up for my free webinar coming up very soon and already nearing the 100 person limit
Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line
When: March 6, 2019
2 PM-3 PM PST
The problems you solve for 3rd parties so they will refer to you.
What is a benefit vs features and how to find benefits for each 3rd party you market to?
What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians
What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s
Step by Step how to set up meetings with 3rd parties to make the sale