Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Get a GCM Marketing Meeting with Assisted Living?

January 17, 2020

Marketing Meeting is Relationship Building

A marketing meeting is really what nurses, social workers, and ALCA care managers can do well. It is a relationship-building meeting and care managers know how to build a relationship with elders and families- that’s the core of their business. If not they would never be successful care managers.

Sit Right Down And  Write That Letter

Setting up that marketing meeting takes a skill that care managers also excel. Since they have 

a business they should have a marketing database so they just use the “Customer Relationship” CRM database to generate a letter, to for the meeting. Of course all the Assisted Living or CCRC in your coverage area have to be in the CRM but, as good businessmen and women – you have that done as they are the ” meat ” on the table of your primary third parties.

Have a Product to Offer the Assisted Living

You have to have a service or product to sell to the Assisted Living. Just geriatric care management is not really enough. You have to have a product or services tailored to their needs. The Director of the facility you sell to wants to get benefits or know” what is this going to do for me. “Assisted Living Does Not want to lose residents. They do not want to lose money on ” Move Outs’. They want to keep the residents engaged. So designing a product and giving it a name is critical- one that will make residents happier in the facility. So create of product that is meant to keep the residents happy with skills that the assisted living staff does not have.

That would mean increasing their quality of life reducing isolation, loneliness and building connections to activities that give them joy, that is not offered in the facility or take one to one staff time. So come up with a Quality of Life program that provides recreational therapy like music, reminiscence, dance the art games or physical exercise – all at the level the residents can achieve at their ages and range of disabilities.

Ready-Made Assisted Living Product

Concierge Companion a trademarked step by step delivery of an Assisted Living product in my GCM Operations Manual is an option if you do not have time or bandwidth to create your own service for signing up Assisted Living clients.

 

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January 23 @ 2:00 pm – 3:00 pm PST

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Filed Under: Aging Life Care, aging life care manager, Assisted Living sales, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living, selling a relationship Tagged With: aging life care manager, aging parent crisis, care manager, case manager, Geriatric care management operations manual, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, National Association of Geriatric Care Managers, nurse advocate, nurse care manager, Quality of Life and Asssited Living

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