Geographic Footprint- Where Should You Begin Your GCM Practice

The decision to add a for profit service to a non-profit serving seniors, is a very big one. That’s why a market and a feasibility study are so important if you are considering adding for profit geriatric care management. . You need to test what your market share would be.

To start this feasibility study you need to determine the geographic footprint of the market you wish your GCM for profit arm to serve.

You should look at your entire non-profit services area.  For example, if your non-profit serves the whole state of Pennsylvanian the entire city of San Francisco, or the zip code 33023 in Hollywood, look at that.  Geographic area. You are searching for the section in your non-profit service area most likely to yield older clients and their families who can afford GCM services.

 If you cover all the counties in Pennsylvania, select all those counties. Create a market survey of those counties to find out which counties have the highest number of seniors, with the highest income described as your idea client. You will be using the US census figures and other metrics.