Feasibility Study to Add GCM to Non -Profit

To continue your competition survey to measure whether your non- profit can add geriatric care management,you should also identify and survey  other  direct  GCM competitors like the  non-profit area agency on aging  which may have a GCM arm or for profit like accountants or elderlaw attorneys who include geriatric care management in their service mix .

Identify substitute providers, like private providers offering assessments, medical advocacy, residential care guidance, etc,  and record their services offering  and pricing structure. These can also be part of your competition to take market share.

Senior Services like Adult Day Care  now have geriatric care management

 All these competition surveys  will recommend marketing/positioning alternatives in your this competitive landscape