Expert in Aging Life and Geriatric Care Management

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Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

Recent Posts

Trump’s Mixed Messages About COVID Increasing Deaths and leaving No straight Path for AGING Families

August 3, 2020

HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

July 30, 2020

Offering a COVID care plan product for Long Distance Care Providers

July 27, 2020

Consult with Seniors on COVID-19 Safety Through Telehealth

June 29, 2020

5 Ways Care Managers Can Bring Quality of Life to LGTBQ Elders

June 26, 2020

Dear Governor Newsome – Don’t Sentence Frail Elders To Ca. Nursing Homes Wrenching Them from Free Loving Family Caregivers!

June 18, 2020

New Free Webinar-5 Steps Close the Sale on Covid-19 Products

June 15, 2020

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

June 10, 2020

Geriatric Care Management Must Change

June 7, 2020

Do You Give Away the Store When you a Care Management an Intake?

May 29, 2020

What are the 5 Steps to a Successful Covid-19 Concierge Client Inquiry ?

May 26, 2020

How Care Managers Can Serve Veterans on Memorial Day-

May 24, 2020

California Cuts Pushing Frail Elders into the Cesspools of COViD-19

May 22, 2020

5 Things Geriatric Care Managers and Concierge Physicians have in Common & and How Do you Market to Them

May 18, 2020

Aging Life or Care Management Intakes- Do You Know How to Make the Sale?

May 15, 2020

10 Parts of Care Manager’s Role With Family Death and Dying of COVID-19?

May 13, 2020

Why is CMS Loosening Nursing Homes Infection Control in Pandemic ?

May 9, 2020

Do You Have Universal Health Precautions in Place with COVID-19

May 6, 2020

Advanced Directives AND COVID-19- Do You Know When To Initiate in the Pandemic

May 5, 2020

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

Why is Rachel Maddow Telling Aging Professionals About Nursing Homes Death Instead of the Feds????

April 27, 2020

Celebrating the Resurrection in the season of COVID-19 deaths in Nursing Home

April 12, 2020

Can You Market Care Management During a COVID-19 Shut Down?

April 6, 2020

How to Sell VIP Clients Products They Want To Buy & Universal Precautions They Need

April 4, 2020

What Type of Care Provider Do You Recruit for Older Concierge Clients?

March 27, 2020

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

March 25, 2020

Medicare For All Includes Long Term Care – Perhaps Pay Attention Now With -Covid 19 Raging ?

March 25, 2020

If Need How Top 10% to Make a Profit at Care Management- Find Them.

March 23, 2020

Virtual Quality Of Life Activities for Elders During the Coronavirus

March 21, 2020

Do You Have An Ethical Dilemma About The Cost Of Private Care Management? $?

March 19, 2020

Can Retirees Who Worked Hard All Their Lives Afford Long Term Care?

March 15, 2020

Are Rich and Famous Among the Concierge Clients Who Can Afford Long Term Care?

March 11, 2020

What To Expect Narcissistic Entitled Families Who Call a Care Manager

March 10, 2020

Do You Have an Ethical Dilemna Serving Wealthy Concierge Clients?

March 8, 2020

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

March 7, 2020

Use a Patient Advocate- I Did and Am One Right Now

February 24, 2020

How Do You Keep Family Updated During Hospital ization?

February 23, 2020

What is Best Care Management Marketing Copy for Upper 10%

February 17, 2020

8 Ways to Make Reminiscence a Valentine’s Gift for Aging Clients Tomorrow

February 13, 2020

What GCM Benefits to Offer Wealth Management- Trust Departments ?

February 11, 2020

Feed me Feed Me-How Do You Get Conservators to Make Referrals to Your Business ?

February 10, 2020

What Is Your GCM/ALCA Assisted Living Marketing Plan?

February 9, 2020

Lead Sources- Why You Need a Marketing Data Base ?

February 8, 2020

Should You Use Benefits vs Features to Market Geriatric Care Management

January 22, 2020

10 Ways to Capture Family Stories in The New Year

January 12, 2020

Marketing plan Critical to Profiting on ALCA or Geriatric Care Management Business

January 11, 2020

What is Your GCM Sales Plan?

January 3, 2020

Trouble on The Tracks -11 New Year Resolutions For Aging Parent Worries

December 27, 2019

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

December 18, 2019

Do You Need Sales Experience to be a Geriatric Care Manager?

December 13, 2019

Free Webinar- LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

December 12, 2019

10 Steps to Serve Demanding Wealthy Long Term Aging Clients Like Donald Trump

December 11, 2019

4 Reminicence Holiday Activities for Dementia Using the Four Senses

December 10, 2019

Best Tool for Dysfunctional Family on Holidays- Hope

December 8, 2019

Understand Branding Like Your Business Depended on it!

December 7, 2019

What is Best PR To Reach Adult Children of Aging Parents ?

November 12, 2019

How to Help Avoid a Cat and Dog fight at a Dysfunctional Family Thanksgiving

November 7, 2019

5 Signs That You Are Working With A Dysfunctional Family Over The Holiday

November 3, 2019

Take This Test -Can You Take A Dysfunctional Family Case Over the Holidays ?

November 2, 2019

What are the 7 Steps to a Successful Concierge Client Inquiry Call on Coming Holidays ?

October 28, 2019

When Cut Off in The Family is a ” Phantom Limb” at Thanksgiving

October 24, 2019

What are the 3 Steps to Do a Caregiver Assessment?

October 12, 2019

If You Are Starting an Aging Life Business- What Legal Entity Should You Choose That Isn’t like a Marriage Without Sex

October 5, 2019

With Dorian’s Carnage- Do You Need a Midlife Family Meeting for Aging Parent Disaster Plan ?

September 3, 2019

Emergency Go Binder -Why Do Family Caregivers Need One in Pandemic ?

August 13, 2020

Why Do Care Managers Need a Hipaa Compliant Telehealth Platform ?

July 22, 2020

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