Competition Survey for Non-Profits – Other GCM Competitors

In your non-profit competition survey ,you should also identify and survey  other  direct  GCM competitors like the area agency on aging  which may have a GCM arm or for profits like accountants or elderlaw attorneys who include geriatric care management in their service mix .

Identify substitute providers like hospitals , area agencies on aging. These can also be part of your competition to take market share from you. Private duty home care agencies offer  geriatric care management to their web site. But you have to discover  whether they have  a certified geriatric care manager as part of their staff. Tracking this down takes calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials. Professional Patient advocates  in your area should also be tracked as possible competitors.

 All these competition surveys  will recommend marketing/positioning alternatives in your this competitive landscape.