Questions in a Geriatric Care Management Competition Survey

 If you are a non-profit thinking of adding private geriatric care management, a competition survey is critical. You are surveying who your competition is in the geographic area you want to begin.You are  discovering  if you can achieve market share in the area you choose to serve.

You want to create a survey that tracks the individual GCM ‘s in your services area, and find outwhat are their fees per hour, do they now include homecare , what geriatric care management services does each competing GCMoffer.

For example do the local GCM businesses , offercare monitoring , do they offer home care  or any of the standard GCM service /products?  Next you want to survey what geographic  areas do your potentialGCMcompetitors  serve.  You can use this to set  your agencies’ hourly fees, chose competitive geriatric care management services/products   and  make all  your fees competitive in  the area you finally chose to  serve.  It will also tell you if the local  market is too saturated  for your non-profit  to compete with the other care management agencies . This will also help you position yourself  in  your market and decide what new innovative  GCM services you can offer that other geriatric care managers do not sell.