Cathy Cress

Expert in Aging Life and Geriatric Care Management

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4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

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What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list.  “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are  words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

 

How to Create a Fantastic Description that Gets Tons of  webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages . 

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

 

 Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

 

 

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager

Sign Up for My Free January Webinar on Dysfunctional Aging Family

January 14, 2021

5 Vital Clinical Tools to Help Aging Dysfunctional Families-Post Horrid Holidays- 

  Thursday, January 21, 2021

              2:00 3:20 Pacific Standard Time

  Give frantic adult children hope when they desperately call after the holiday

 Join me and learn how to come to the rescue of concierge dysfunctional families who found only coal in their stocking.

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Understand 11 Warning Signs You Are Working with Dysfunctional Family 
  • Master Vital Clinical Tools, you to solve client problems
  • Take Six Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

Filed Under: abusive aging parents, adult child physical abuse, Adult children, adult emotional abuse, Aging, Aging Alcohol Abuse, Aging Family, aging family and COVID, aging family crisis, aging family system, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging Mother, Aging therapist, Blog, Borderline narcissistic family, Caregiver Burn Out, Clinical Tools Dysfunctional families, Concierge aging clients, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family System, elder mediator, Families, Filial Crisis, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, Move Management, narcissistic client, Narcissistic Personality, nurse care manager, POST HOLIDAY SEASON, Post holidays aging dysfunctional family, Sibling Strife Christmas, Sibling Strife Holidays, Siblings, Stepmonster, Symptoms Dysfunctional Family, Webinar, Webinar ALCA GCM Tagged With: aging dysfunctional family, aging life care manager, aging parent care, aging parent crisis, boundaries dysfunctional families, care manager, Clinical Tools Dysfunctional Holiday, dysfunctional family roles, geriatric care manager, help with dysfunctional family, nurse care manager, Tools with Dysfunctional families

Why Do Adult Children Hate and Love Parents in Aging Dysfunctional Family?

January 11, 2021

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The aging dysfunctional family takes an expert to tackle because violence can break out at any time. In the film version of Tracy Letts  August in Osage County. Julia Roberts (the eldest daughter) attacks Meryl Streep (the pill-popping aging mother) at a ritual family gathering- the elder Dad’s funeral after he commits suicide.

 In the dysfunctional family, there have been symptoms of problems such as alcohol abuse, drug abuse, child abuse, or emotional abuse, like the demeaning mother the character Meryl Streep plays in August in Osage County. These dysfunctions usually create barriers to nurturing and this affects everyone in the family system.

The family system is also marked by ambivalence and all adults and children live in a love-hate relationship with other family members. (Julia Roberts character and all the daughter both love and revile their mother ).

 As systems resist change, it is even more difficult for members of the dysfunctional family to move to make changes when their parent needs care, like Meryl Streep does in August in Osage County. Julia Roberts and none of the daughters will care for their despised mother.

 The nearly normal system is shaken to its core by the parent being dependent. However, a care manager can guide the family members into reorganizing their family roles when the parent can no longer act as head of the family, while acknowledging the shift and changes they need to make both emotionally and practically. 

The members of the dysfunctional family who may have experienced a lack of nurturing by their parent and have no role model of caring. They are angry and resentful at caring for the parent, and thus will find it difficult to provide the practical and emotional care that their aging parent needs. The challenge to the adult child of the dysfunctional family is how to meet the dependency needs of the here and now old-old parent when the parent did not meet them dependency needs as a child.  That is why they need a highly experienced Geriatric Care Manager who can work with dysfunctional aging families.

 The challenge to the care manager is to bring the adult child of the dysfunctional family into the here and now and see their parents for who they are- an aging dependent person, flawed and imperfect, but a human being who needs their love, support and nurturing.

 

 

Sign Up for My Free January Webinar  

             Thursday, January 21, 2021

  Give frantic adult children hope when they desperately call after the holiday  

 Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.      

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Understand 11 Warning Signs You Are Working with Dysfunctional Family
  • Master Vital Clinical Tools you to solve client problems
  • Take Six Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

 

 

Find out more on my YouTube Channel:  Geriatric Care 1 

 

 

 

Filed Under: adult child physical abuse, adult emotional abuse, Aging, aging family crisis, aging family system, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging Mother, Aging therapist, Blog, Dysfunctional Aging Familu, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, estranged siblings, Families, fiscal abuse, Fiscal Elder Abuse, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, Holiday Rituals in Aging Family, Long Distance Care, nurse advocate, nurse care manager, POST HOLIDAY CALLS, Siblings, Sign Up Dysfunctional Aging Family, Webinar, Webinar ALCA GCM Tagged With: aging dysfunctional family, aging life and geriatric care management, aging life care management, aging life care manager, aging parent, aging parent crisis, care manager, caregiver assessment, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional aging family, geriatric care manager, Holidays with midlife siblings, nurse care manager, Tools with Dysfunctional families, Violence Dysfunctional Family, Working With Dysfunctional family

Take This Test -Can You Take A Dysfunctional Family Case Over the Holidays ?

December 18, 2020

Do You Have the Clinical Skills to Give Hope to  The  Dysfunctional  Family Calling Desperately On the Holidays –

What does it Take?

    1. Do you know the right caseload mix so you have the intense time to handle these very heavy care families?
    1. Do you have 5 years of geriatric care management practice, a master’s degree to understand and work with them??
    2. Do you have care managers who can work with these complex aging dysfunctional families?
    3. Do you have the business model to realign your caseload for many of these time-intensive cases?
    4. Do you know aging family dynamics or do you have a staff member who does?

    5. Can you increase your staff to do this?
    6. Do You Know How to do a two call intake and complimentary consultation?
    7. Do You know how to make the sale to dysfunctional aging clients?
    8. Are you ready to be fired and have account receivable problems that come with these cases?
    9.  Do you know how to answer the challenge the dysfunctional, needy demanding adult children face and the client’s needs at the same time?
    10. Do you know how to hold an impromptu family Dysfunctional meeting with adult children, over the hectic holiday to plan care for aging parents?
    11. Can you work with narcissistic entitled older clients who are very demanding?
    12. Can you  emotionally handle the demeaning, blaming attitude of narcissistic old and new monied clients
  1. SIGN UP FOR MY WEBINAR To Find Out Clinical Tools to

  2. Work With These 

  3. Families 

  4.  

      Sign Up for My January Webinar  

     Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night- 

                 Thursday, January 21, 2021

      Give frantic adult children hope when they desperately call after the holiday   Join me and learn how to come to the rescue of concierge dysfunctional  families who found coal in their stocking.      Learn how to:family-charis1-226x300.jpg Understand the Dysfunctional Aging Family System you must enter to get care for elders   Understand 11 Warning Signs You Are Working with Dysfunctional Family    Master the 5 Clinical Tools – you need – to solve these problems with your clients   Learn Six Steps Professional Must Take to Work with These Difficult Families    

     

     

     

    Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

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Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Blog, care manager, case manager, Clinical Tools Dysfunctional families, Concierge Senior, Dysfunctional Aging Familu, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, estranged siblings, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long Distance Care, Narcissistic Personality, nurse advocate, nurse care manager, Quality of Life for elders, sibling rivalry, Sibling Strife Christmas, Sibling Strife Holidays, Siblings, Spoiled Holiday Rituals, Therapist Specializing in Aging, Webinar Tagged With: aging dysfunctional family, aging family, aging life care manager, aging parent, aging parent care, care management, care manager, case manager, dysfunctional family, geriatric care manager, nurse care manager

4 Ways to Keep Family COVID-safe if you go Home for Christmas

December 14, 2020

 

 

4 Ways to Keep Family Safe if you Travel to Grandma for Christmas

 

Are you planning to travel over the COVID river and through the mask-free woods to Grandma’s this holiday season?

How can you possibly stay safe? Do you trust your friends and family members to follow the standard safety protocols? Will they wear face coverings, maintain physical distance, and keep surfaces sanitized? Has anyone experienced symptoms recently or had contact with a person who is infected?

Answering these questions before you go may make those already awkward dinner conversations a lot less uncomfortable and may prevent you or aging parents from dying this holiday just as the vaccine is here.

CHECK THE COVID RATE WHERE ARE GOING

NPR has suggestions about traveling on the holiday  for adult children who must travel to Grandma’s on the holidays. This includes first checking out the COVID rate in the area where Grandma lives by using NPR’s coronavirus tracker to check this.

CHECK THE NUMBER OF PEOPLE INVITED 

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The CDC says check out where others are traveling from and the number of people at the gathering among other guidelines from out very maligned by the Trump administration but storied science-based lead healthcare agency.

Travel Off-Peak Time

The Atlantic Magazine, a highly respected and historic magazine recommends, traveling off-peak or traveling a few days earlier, safer for you to drive, stay with Grandma or family, not friends and follow those basic guidelines, masking, distance, etc. Thanksgiving-Travel-2_20151119-171457_1.jpg

Read ALL & Find Common Thread of Safety

 

Check them all out and see what is repeated over and over and also what is feasible for you to travel to Grandpa and Grandma, stay safe yourself, keep elders safe and alive next holiday season after the vaccine.

Sign Up for My January Webinar  

 Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night- 

             Thursday, January 21, 2021

 

Give frantic adult children hope when they desperately call after the holiday

 

Join me and learn how to come to the rescue of concierge dysfunctional  families who found coal in their st

 

 

 Learn how to:family-charis1-226x300.jpg

Understand the Dysfunctional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family 

 

Master the 5 Clinical Tools – you need – to solve these problems with your clients

 

Learn Six Steps Professional Must Take to Work with These Difficult Families

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Aging therapist, Blog, Christmas Travel Safety COVID, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID Webinar, COVID-19 Webinar, Cut Off, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, HolidaySeason and COVID, nurse advocate, nurse care manager, Pandemic, POST HOLIDAY CALLS, POST HOLIDAY SEASON, Safe Holiday Visits to Grandma, Telehealth COVID-19products, TELEHEALTH HOLIDAY PLAN, Travel Safely COVID Christmas, Virtual Christmas Virtual Visit, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life and geriatric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, coronavirus and seniors, CORONAVIRUS WEBINAR, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, COVID-19 prevention, GRANDMA VISIT THANKSGIVING, nurse advocate, nurse care manager, Thanksgiving COVID Travel, Thanksgiving Webinar, Thanksgiving with aging parents, Thanksgiving with dysfunctional family

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