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Videos are Great Sales Tool for Care Management
Videos Are A Powerful Marketing Tool
Use Videos In Your Own Care Management Marketing
Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.
Videos are not hard to make
You just need a smartphone tripod and a person to do the videoing Learn to shoot great videos yourself. Look at my latest video made with my iPhone.I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone. However, you may need some expert help. I have gotten much more sophisticated and now have two videographers. An excellent one is Tapfilms, also used by Lifespan. A second is East Coast Studios which does all my online classes in geriatric care management. If you join to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources
Want to Find out How to Create Great Marketing Videos for your Agency
Join me for my Latest Free Webinar
Smart TECH Solutions to Wire Your Care Management Business for Profit
Learn How To Shoot Great Videos
Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
SIGN UP Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
- How to shoot videos to market your agency
- Why you need content marketing
- What are easy-to-use social media sites
- Critical software programs that make care management information flow
- What you need in a website
- interview with Natasha Beauchamp on content marketing for ALCA member
1-1 interviews with CEO’s of major care management software platforms
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Want all CEO’s GCM Software Pitch Their Product
4 Steps to Create a Webinar to Market your Aging Business During COVID
What Do you do to set up a COVID webinar that gets lots of sign-ups and sales?
Set up a webinar on your agency’s Omicron Safety. When You set up a webinar on COVID you create excellent Public Relations that reach a really large audience that promotes your agency during the pandemic and the current Omicron surge. When you set up a webinar on COVID you position your agency against your competition when by featuring a webinar on omicron. You are using a major marketing tool to show your agencies follow CDC and state safety precautions. This is crucial to adult children seeking your services as COVID still rages through Omicron and Delta.
First Step to set up a webinar for overwhelming Sign -Ups
The first step to set up a webinar on omicron is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are others that are less expensive or have way more customer support. All are less expensive than ZOOM and Hippa Compliant.
Nothing ELSE Matters Unless You Have The Right List of Recipients!
The second step when you set up a webinar on COVID is to create an email marketing database ( or use your own) to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients. You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic.
Create a Brilliant Title for Your Webinar
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The third step when you create a webinar on Omicron for your care management agency is to pick a title for a webinar. Effective titles that bring sign-ups like this are one of 4 steps to market your aging business.
Create a Fantastic Description that Gets Tons of Sign-ups When You Set a Webinar on COVID
The fourth step is to schedule a webinar on COVID, on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up).
When you set up a webinar on COVID your panelists should include the Director of your local Health Department as each state sets its own rules for COVID ( Omicron) safety carried out by each county health department. So that person can speak to the level of COVID in your county, what the county safety precautions are, where people can get PCR testing locally, the availability of home testing kits, the importance of getting vaccinated and boosted, and where residents can get these shots. You can also have a local physician or virologist if you are in a large city that may have them.
You can have a nurse or social work from your agency go over your own agencies safety protocols, which you should have on your website
- Covid newsletter
Subscribe To MY GCM YOu Tube Channel and view my two webinars on COVID.
3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business
What Do you do to create a webinar that gets you lots of new clients as COVID Slows but Clients still hesitate ?
Creating a webinar during COVID , even in the US downtown, is a critical marketing tool to show your excellent CDC safety precautions
WHY
to overcome hesitation to use homecare and GCM services as
- World Wide COVID spikes,
- Elders not fully vaccinated,
- US COVID still spikes
- variants explode
- COVID is the #1 Cause of Death in the US
- 1-4 Americans refuse vaccines,
- herd immunity is no longer possible in US due anti vaxers
Webinars are a highly effective media tool to show your CDC safe precautions The importance of webinars is growing but your webinar’s content is key.Using a more interactive content format,
allows your webinars let to better connect with your audience . They also are one of the top five types of content that can naturally attract links to your site.
The First Step to Great Content is to Create Great Structure
Don’t just improvise the webinar. You need to clearly sketch- out the session to ensure that you deliver the content to sell your services.
Any webinar should include the following elements:
1.a compelling introduction,
2. order of main points to be addressed
3. motivating close, and
4. a relevant call to action.
Using these 4 studs for your webinar structure helps the session stay on the path and avoids straying from selling your agencies safety.
Nothing ELSE Matters Unless You Have Compelling Script
Step 2 is to engage your audience with content from a compelling script that’s powerful and interesting. You can use a lot of facts and stats, but make sure the tone speaks to your target audience. It can be a challenging task to keep an audience engaged for
more than 30 minutes.
Tell a story that will draw the audience to the session and keep them listening
Create Readable yet Aesthetic slides for Your Webinar
The third step is to create easily read slides that pop out for your webinar.
Slides filled with text will not do the trick.Break slides into bullet points – no more than 5 with lots of space in between. Add plenty of visuals that make your content pop -out
JOIN ME FOR MY NEW FREE WEBINAR
Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders and their adult children still hesitate to use homecare and GCM services
as
World Wide COVID spikes,
Elders not fully vaccinated,
US COVID still spikes
variants explode
1-4 Americans refuse vaccines,
¨COVID is the #1 Cause of Death in the US
herd immunity is no longer possible in US due ant vaxers
Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency
Learn to use great content , public relations and marketing to show you are focused on caregiver and care management safety
COVID services by showing you follow the new CDC’s leaderships safe path to safety.
YOU WILL LEARN
- 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers
about your COVID safe services and other local resources to assist caregivers in the community
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- 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
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- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols
- 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
- 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
- 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country
SIGN UP
You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging
REGISTER NOW
After registering, you will receive a confirmation email containing information about joining the webinar.
After registering, you will receive a confirmation email containing information about joining the webinar.
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