Cathy Cress

Expert in Aging Life and Geriatric Care Management

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The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

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Small Business Failure Rate 50% – Create a Time Line Before Launch a Aging Life or Geriatric Care Management Agency

January 8, 2020

 

 

WHAT STARTS FIRST IN A STARTUP?

Wondering what you have to do to get a new aging life or geriatric care management business started? What should you do first? What next? A startup timeline tells you the steps you need to take when starting a new care management business.

YOU NEED A TIMELINE
A care management business start-up timeline is meant to remind you of the tasks you may have to perform when starting your business. – before you open your doors

Not every care management business will have to complete each step. For instance, you may decide to get a NACCM credential instead of an NASW credential or no credential at all

MORE THAN HALF OF STARTUPS FAIL IN FIRST TWO YEARS

According to the Small Business Administration (SBA), only 66 percent of small businesses will survive their first two years.

Opening a care management business takes, in aging, what we call executive skills. You have to have a

timeline with a logical order to open any business. What do you do first, second????

Do you have a timeline to open your geriatric care man agent business? You know you have to purchase client software, market, rent an office, get forms, get a website, create a brand, get a marketing database- but in what order.

Learn How to Create Your Timeline to Open plus all the Business Skills you Need to Open Your New GCM Business

Sign up for my New On-Line GCM Business Class at a very low introductory Price of $450

Skills you will learn

  • GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market to, to make your business profitable
  • GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media, and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients though cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses, and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself

Taught through Blackboard CourseSites

  • Self-paced course
  • Tech support
  • 10 video PowerPoints
  • 10 video intros to modules
  • 1-1 coaching with Cathy Cress
  • Chat room
  • Templates to follow with each module
  • Pre-test
  • Post-test
  • Bibliography
  • Assignments with each module graded by Cathy Cress
  • Facebook group to interact with other students, Cathy Cress and 25 other ALCA GCMs who have already purchased the manual
  • Signed contract must be completed before purchase

 

 

    • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS

     

     

    Find out more in the YouTube from My Geriatric Care 1 Channel.

     

     

 

Filed Under: Aging, aging life business, Aging Life Care, aging life care manager, care manager, cash flow, GCM Start -Up, Geriatric Care Manager, nurse advocate, nurse care manager, Timeline Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent crisis, care manager, geriatric care management, geriatric care manager, nurse advocate, start a geriatric care manager business

Afraid of Your Competition ??-You Can Learn How to Position Your Business From Them

January 14, 2019

 

Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Identify substitute providers like hospitals, often through their home health services.   These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.

Professional Patient advocates in your area should also be tracked as possible competitors.

Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.

Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.

All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.

Find out how you can position your own GCM/ALCA  agency, over your competition and be chosen by clients seeking care for loved ones.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

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50% of New Business Fail- Avoid Failure Do A Timeline

August 23, 2018

With the discovery of the crucial, unexpected link between space and time, Einstein realized that these two things could no longer be thought of as separate .

“



 

Time may be a way that we prevent everything from happening at once.

So does a timeline.

 

Timeline allows you to see the future yet stay in the present. if you are opening a business like geriatric care management, this is crucial.

You want to know when you can launch your business, and a timeline tells you that, by listing everything you must do before taking on clients

 

A timeline tells you the specific tasks you must complete before opening your doors to customers. It also lets you measure success by seeing that critical steps, like getting marketing software before you open, have been completed.

 A Timeline needs to be part of your business plan as well  You create one before you open to have a perfect  launch- but you need to keep redoing as your business grows .Your time frame represents how far out into the future you want to plan for your business. You want your business to grow successfully for years and years into the future, but that goal doesn’t mean your current business plan goes all the way to forever. Each business plan covers a unique planning period.

In the future a timeline might be to get you to  defined sales level, a funding objective, or the achievement of some other growth goal, like expanding to another area.A good business plan covers a time frame that has a realistic start and finish, with a number of measurable checkpoints in between.

A timeline tells you when your start-up phase is complete- and you can begin marketing to third parties.

Do not begin a geriatric care management business without one.  Help yourself avoid failure and be part of the 50% of new business that fails each year.

Do a timeline to open.

Find out more on my You Tube Channel, Geriatric Care 1  Subscribe to the channel and find out more about timelines but every phase of geriatric care management in 30 playlists
 

Filed Under: Aging, Aging Family, aging life business, aging life care manager, Blog, care management start-up, care manager, elder care manager, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, Timeline Tagged With: aging family, aging life care manager, aging parent crisis, business timeline, care manager, case manager, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, starting a GCM business

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