Cathy Cress

Expert in Aging Life and Geriatric Care Management

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7 Reasons You Need My Care Management Operations Manual Class

March 28, 2022

You Need my care management Operations Manual absolutely essential to grow your business. Watch this video to learn why a manual can boost your geriatric business, grow your marketing outreach, and support staff development

Here are 7 reasons why you need my care management manual class.

You need my care management operations, manual class because the class includes 2 free operations manuals.  Most geriatric care owners’ brains usually function as the operations manual- but nothing is written down. Without the owner, the business has little or no value unless you have made a very very large profit. What makes your business more valuable and sellable is well-designed, well-documented systems that almost anyone can operate successfully. Think of  Macdonald’s who invented the operations manual and grew worldwide. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have s you grow and eventually sell..


1. You Can Receive 3 CEUs per Module if you Join or are an ALCA  Member

You need my care management operations manual class, because  the NACCM, ALCA Certification Program  has awarded 3 CEU’s for 19 modules in the GCM Operation Manual Class, for the clinical training the GCM Operations Manual Class Offers including Move Management, Caregiver Assessment, End of Life, Concierge Companion Services to add to your GCM menu of services

2. You need my care management operations manual to deliver  “gold standard” services in your business.

You should purchase my care management operations manual to keep your customers with consistent gold standard excellence in service. Most entrepreneur business owners start their businesses because they believe that they can maintain gold standard excellence at what they do. Their intent from the beginning is excellent products and gold standard customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. But if the owner gives a customer one gold standard experience and the employees give that same customer low standard service -it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline & step by step process to do what it takes to consistently maintain Gold Standard excellence as the business grows, especially needed when your business is caring for someone’s mother or father.

maintain Gold Standard excellence as the business grows

 

3. An operations manual is the best tool for training new employees.

You should purchase my care management operations manual class because you can use the manual to easily train employees on each service you offer, saving the owner time and increasing the excellence of your training. Most entrepreneur business owners do not have a strong process for training new employees, like a written operations manual. They tell them what they need to do and then expect that new employee to intuitively do what they were told with gold standard excellence. Often the new employee is a disappointment to the owner.

A well-written operations manual will set the standard for performance. It will also give detailed written procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4. Operations manuals free up valuable time for the owner!

Another reason why you need an operations manual is most entrepreneur small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time-saver to give the owner time to do the higher level, more strategic functions of their business.

5. An operations manual makes your business scalable.

 You Need an Operations Manual if you as the owner of a care management agency have to do everything for it to be done right. Your business is not scalable or able to grow up that steep cliff of growth. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to a second office…

 An operations manual adds market value to your company by enabling duplication of your agency. You can expand your business to another site because your operations manual makes it a turnkey purchase. A Manual gives you a template to expand your territory

 

7. You need my care management operations manual to sell your GCM Business for twice the amount. 

Why you need my operations manual class is the class includes 25 free complete care management products with step-by-step directions to deliver gold standard services.


Check Out my Geriatric Care Management Manual Class 

Find out what other geriatric care manager entrepreneurs have said about my Geriatric Care Management Manual

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, care management business, Care Managemeny Operations Manual, care manager, case manager, elder care manager, Families, GCM Operations Manual, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Operations Manuals, Selling ALCA Business, Selling GCM Business, Selling Your Business, Therapist Specializing in Aging, Training care managers Tagged With: ALCA CEU's, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, care manager, case manager, Continuing Education Units, expand caremanagement business, geriatric care manager, geriatric social worker, gold stand care care, make care management scalable, MCDonalds Operations Manual, My Geraitric Care Management Operations Manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, selling a care management business, Selling ALCA Business, Selling GCM Business, starting a geraitric care manager business, training care managers

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

      •  

        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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Filed Under: 3rd party targets, aging family and COVID, aging family crisis, aging life business, Aging Life Care, aging life care manager, Aging therapist, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Products for COVID_19, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, branding, branding ALCA business, Care Management Products, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID -19 Safety, Covid 19, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19, COVID-19 & Care Management, COVID-19 & Delta Variant, Covid-19 and GCM SERVICES, Covid-19 Death, Covid-19 GCM Products, COVID-19 GCM Safety Procedure, COVID-19 Safety, COVID-19 Webinar, Create newsletter data base, Delta Variant Safety, e-newsletter, email newsletter, Family Caregiver, Fear of Omicron, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, Geriatric Care Managers value, geriatric social worker, INFECTION CONTROL & COVID-19, inquiry, inquiry call, inquiry COVID-19, Lifespan Care Management for Elders, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Home Care, marketing newsletter, marketing pitch, Marketing Plan for COVID, Marketing Tools 2021, nurse advocate, nurse care manager, Omicron varient, postioning, quality of life -COVID-19, Social Media for eldercare, social media marketing, social media marketing campaign, Telehealth with ALCA, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

Thank Your Employees Taking On Call While you Celebrate Holidays

December 23, 2021

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Did You  Give a Happy Holiday Thanks to Your Staff?

Did you thank your employees for working over the holidays? This week is Christmas when we offer thanks to our friends, loved ones, family. But what about your employees this holiday month. How will you thank your

employees, the very people that power your business and profit and may be on call for you right now on New Years?

“Truly, from bosses I liked, anything was great because I appreciated that they thought of me. From “bad” bosses, anything would annoy me. You can’t make up for being a jerk with a token of any kind once a year.”

Ideas for inexpensive but really appreciated gifts to thank your employees – this holiday season- gift cards to grocery stores or department stores, a gift certificate from Amazon all given with a nice personal handwritten note.

Staff 

 

How To Thank Staff  All Year 

  1. I  did a blog about your need to bill 85% of your client hours. When a care manager does bill’s 85% write them a handwritten thank-you note being
  2. Be grateful all year long for having the amount of productivity to keep the business thriving. Handwriting is not a lost art. It sends a message that you take the time, personally, to really celebrate what the employees do for your business.

2. Send a handwritten thank-you note to thank your employees, to each staff member during the year applauding something they did. Be grateful by thanking your staff for something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. If you really want to do it right, frame it.

3. Thank your staff by naming an employee of the month, each month in your newsletter with their picture. Give them a gift GCM-pix-3.jpgto tell them you are grateful for their hard work. Create a formal letter recognizing your employee’s achievement. Sign it and use the company’s seal to give the letter something extra. To thank your employees right, frame it too.

4. Be grateful this year, if you do not feel safe hosting an in-person party, to thank your employees, by having a virtual employee holiday party and mail gifts ahead of time to all employees for being such excellent care managers and for billing the 85% you need them to the bill so you will all have employment. It is late now so try New Years.

5. When COVID is gone, someday, to thank your employees, plan employee picnics, birthday parties, anniversary parties to thank them publicly throughout the year.

6. B.J Curry- Spitler, one of the first and I might say the greatest care managers, founded Age Concerns in San Diego in 1982. and knew how to be grateful to her staff. She was a master at thanking her staff.  To thank her employees, she gave gifts of massages to her care managers. A brilliant gift, a massage recognizes the tough emotional work that care managers do and their need to take care of themselves- which you as their employer are doing.

Thank your staff throughout the year.

SIGN UP FOR MY FREE WEBINAR

Sign Up for My New Years Webinar 

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Thursday, January 6, 2:00 PM 3:30 PM Pacific 

 Give frantic adult children hope when they desperately call after the holiday

Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stockings.

 

 Learn how to:

Understand the Dysfunctional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family

 

Master the 5 Clinical Tools – you need – to solve these problems with your clients

 

Learn Six Steps Professional Must Take to Work with These Difficult Families

Sign -Up Even if you cannot attend & receive the recording the next day 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

     

 

     

Filed Under: Aging, Aging Life Care Assocaition, aging life care manager, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Clinical Tools Dysfunctional families, Cut-Off, Dysfunctional Family & Holidays, Dysfunctional Family System, Families, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, Holiday on call, Holiday season, News, nurse advocate, nurse care manager, on-call staff, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Therapist Specializing in Aging Tagged With: aging family, aging family Christmas, aging life care manager, Aging Mom on Christmas, aging parent crisis, care manager, case manager, Christmas, eldercare, GCM on call, geriatric care manager, Holiday Staff thank you, Holidays calls to GCM's, nurse advocate, nurse care manager, staff on call on Christmas, start-up eldercare, Thank employees, Thank Staff all year, Thank You, thanking staff on Christmas, Thanks staff

Take This Test -Can You Take A Dysfunctional Family Case After the Holidays ?

December 20, 2021

Do You Have the Clinical Skills to Give Hope to  The  Dysfunctional  Family Calling Desperately On the Holidays –

What does it Take?

    1. Do you know the right caseload mix so you have the intense time to handle these very heavy care families?
    2. Do you have 5 years of geriatric care management practice, a master’s degree to understand and work with them??
    3. Do you have care managers who can work with these complex aging dysfunctional families?
    4. Do you have the business model to realign your caseload for many of these time-intensive cases?
    5. Do you know aging family dynamics or do you have a staff member who does
    6. Can you increase your staff to do this?
    7. Do You Know How to do a two call intake and complimentary consultation
    8. Do You know how to make the sale to dysfunctional aging clients
    9. Are you ready to be fired and have account receivable problems that come with these cases?
    10. Do you know how to answer the challenge the dysfunctional, needy demanding adult children face and the client’s needs at the same time?
    11. Do you know how to hold an impromptu family Dysfunctional meeting with adult children, over the hectic holiday to plan care for aging parents?
    12. Can you work with narcissistic entitled older clients who are very demanding
    13. Can you  emotionally handle the demeaning, blaming attitude of narcissistic old and new monied clients

      Sign Up for My Free January Webinar  

      11 Vital Clinical Tools For Desperate Families Post-Holidays

                   Thursday, Jan 6, 2022,02:00 PM Pacific Time (the US and Canada)

       

        Give frantic adult children hope when they desperately call after the holiday  

       Join me Post-holiday and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stocking.      

      Learn how to!

      • Understand the Dysfunctional Aging Family System you must enter to get care for elders
      • Master 11Vital Clinical Tools you to solve client problems
      • Take Six Clinical Steps Professional Must Take to Work with These Difficult Families
      • Get care for aging family members when the dysfunctional family members resist

       SIGN UP NOW

       

       

      Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

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  3. Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Blog, care manager, case manager, Clinical Tools Dysfunctional families, Concierge Senior, Dysfunctional Aging Familu, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, estranged siblings, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long Distance Care, Narcissistic Personality, nurse advocate, nurse care manager, Quality of Life for elders, sibling rivalry, Sibling Strife Christmas, Sibling Strife Holidays, Siblings, Spoiled Holiday Rituals, Therapist Specializing in Aging, Webinar Tagged With: aging dysfunctional family, aging family, aging life care manager, aging parent, aging parent care, care management, care manager, case manager, dysfunctional family, geriatric care manager, nurse care manager

Best Tool for Dysfunctional Family on Holidays- Hope

December 11, 2021

images_20141216-184443_1.jpg

 

Hope is the Best Tool on the Holidays

During Christmas and Hannaka family caregivers, especially in the dysfunctional family can be drinking or numbing themselves from the pain of caregiving. They will ruin the holiday celebration one way or another. Maybe they are drugging themselves with the telly or abusing prescription drugs. Depression and anxiety ( rife among caregivers) are predictors of increased alcohol use. Social isolation, which is experienced by some caregivers, is also predictive of increased alcohol use.

 

How do you as a geriatric care manager change the script for these aging dysfunctional families – family caregivers and older members who are supposed to care for but can’t. How does a professional GCM make the characters transform? 

 

It’s actually simple –but loaded with skill- give them hope. You need to and use yourself to give them hope that things will change. It’s the best tool in a geriatric care manager toolbox- especially on and after the dreaded holidays.

 Use of Self

The use of Self is perhaps the most powerful tool for geriatric care managers. The use of Self provides families with guarded optimism. GCM’s have to offer a vision of the future that is based not only on a desire for hopeful outcomes. This has come from our own clinical knowledge and belief that change to their nasty crippled, family

system is indeed possible.

By being direct, empathetic, and

nonjudgmental, we become a holding bay for

stressed caregivers, creating a place of safety, c

onfidentiality, consistency, and support.

Finally, GCM’s offer our clients a model of

perseverance. By giving up on the possibility of

positive change and by exploring all options,

the GCM enables families to feel that, regardless of the outcome, they have done all that they can to support the older adult.

Be like Judy Garland  on the holiday offering hope


Have yourself a merry little Christmas.                         
Let your heart be light

        From now on
our troubles will be out of sight

Give the” Merry Christmas – next year

 

Sign Up for My Winter Webinar https://us02web.zoom.us/webinar/register/WN_hwj7M77gTf-rdJov7iNZEQ

 

 

 

 

 

 

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Thursday January 21

 

Give frantic adult children hope when they desperately call after the holiday

 

Join me and learn how to come to the rescue of concierge dysfunctional  families who found coal in their stockings.

 

 

 Learn how to:

Understand the Dysfuntional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family 

 

Master the 5 Clinical Tools – you need – to solve these problems with your clients

 

Learn Six Steps Professional Must Take to Work with These Difficult Families

 

Sign -Up Now https://us02web.zoom.us/webinar/register/WN_hwj7M77gTf-rdJov7iNZEQ

 

Sign Up for My Free January Webinar  

5 Vital Clinical Tools to Help Aging Dysfunctional Families-Post Horrid Holidays- 

             Thursday, January 21, 2021

  Give frantic adult children hope when they desperately call after the holiday  

 Join me and learn how to come to the rescue of concierge dysfunctional families who found coal in their stocking.      

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Understand 11 Warning Signs You Are Working with Dysfunctional Family
  • Master Vital Clinical Tools, you need to solve client problems
  • Take Six Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

 

SUBSCRIBE TO MY YOUTUBE CHANNEL GERIATRIC CARE 1

Filed Under: Aging Alcohol Abuse, caregiver, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Loneliness, Long distance caregiver, Therapist Specializing in Aging Tagged With: aging life and geraitric care manager, aging life care manager, aging parent crisis, alcohol on the holidays, Alcolhol abuse in the elderly, care manager, case manager, dysfunctional family, geriatric care manager, geriatric social worker, Have Yourself a Merry Little Christmas, Holidays Crisis in aging family, holidays with aging parents, My Dysfunctional Family, nurse advocate, nurse care manager, Use of Self

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